Are You Stuck In Your Business and / or Marketing? Read On »
By Tyler Dewitt December 30, 2010

marketing plan stuckAt times we all hit that point where we do not know what to do with our marketing. We will set there thinking for hours what we need to do for business growth. Then on the other hand sometimes growth in business just comes naturally for us. There have been times for me where I have struggled for months and couldn’t get nothing to happen. Then there has been times where I have literally just expanded with then 2-3 months above and beyond what I ever imagined.

Sometimes marketing online requires more brainstorming then actual work. There is times we need to actually sit around and just think for hours. The best time to do this is when your in your office or at home. Do this at a time when you can have your complete focus on your marketing problems. Think in your head what you need to do then take action.

What Can You Brainstorm About?

Brainstorming should be used in every area of your marketing efforts. At the same time, try to think of new channels you can advertise through. For now though lets cover a list you can use. This list should be thought thoroughly from top to bottom. [...] Continue Reading…

The Power of Twitter, Tweets That Are Influential Read On »
By Tyler Dewitt December 28, 2010

Twitter is powerful marketing tool speaking you’re able to build subscribers successfully. The problem is a lot of people go out and start following everyone and anybody. That is great and you should follow people of course. However, do not forget that it’s essential you build followers to your twitter account that are actually paying attention to what you tweet. You do not want a bunch of unknown followers that could care less about what you have been tweeting.

How To Build A Connected Base of Followers Through Twitter

The idea behind building a connected base of followers is to advertise with credibility. When using credibility in your marketing, you are able to build that strong impression. Your name will be remembered upon your followers vs just looking like another average tweet. People pay attention to things they find important or valuable. That’s just human nature, we all do that, we are seeking out valuable resources for us to learn from.

You can use channels such as Google AdWords, Media Buying, Yahoo, and etc to promote your credibility. Once you have found a channel to advertise through, use an effective landing page. Use a landing page that explains who you are, what you do, and etc. Your landing page should be effective as possible from a credibility stand point.

You could share personal experiences such as success stories on this landing page. Or you could follow up with your consumers / clients and have them provide you with a report. Either or will do, just depends on what you do and the market you are currently in. In addition to sharing reviews or personal experiences, you could include membership logos, previous education, experience, and etc. Anything that improves your image be sure to advertise it around your name and / or brand. [...] Continue Reading…

Think Out Loud When Blogging For Link Bait Read On »
By Tyler Dewitt

Be honest when bloggingWhat is the first strategy you use when you’re trying to get a response from someone. Chances are you will communicate a certain signal; a signal that will attain a response from someone. For example, I am sure you probably know what you need to do to attain someone’s attention that is close to you. I mean we all do whether it being our kids, family, or spouse. We know how to tap into their mind; therefore attaining our desired response.

Link bait works in similar ways, you have to find that signal. That signal that will generate publicity for your blog. Sometimes this can happen on total accident as I have seen in the past. I have seen where a blogger will write his true meaning about a person, product, or service. Next thing you know it’s generating publicity all over the internet. At the same time, this blogger, is obtaining links from all sorts of websites.

Be Honest About Your Thoughts

When trying to create link bait, be honest. That meaning, don’t candy coat what you’re writing. You should be honest when writing about that product, person, or even service. [...] Continue Reading…

Staying Active In The Space… Build Qualified Subscribers Read On »
By Tyler Dewitt December 23, 2010

Being Active in The SpaceBeing active in business by communicating with people is essential. You have to be active as possible in your market and expose yourself. I know so many people that are like scared to be in the spot light. You can’t become a hero unless your active in the space.

By being active and showing true leadership. You are able to establish an impression with people. You can then leverage this into your blog. Probably one of the most effective strategies I will be listing is speaking engagements. Be impressive and people will come to you, they will subscribe to your blog.

Strategies for Being Active

1) Speaking Engagements

There are two strategies you can use for speaking engagements and possibly more. One, that is, you can share your previous experiences to the attendees. In some form educating them on what you have learned through experience that will be beneficial to them. Or Two, you could research topics to speak on. Educate yourself as much as possible on these topics then provide it to the attendees.

You don’t always have to be someone extremely successful to speak. I know of many people that speak on what they believe or what they have researched. You could be the most successful person in the world, people might like seeing you. However, at the same time, you could be boring as hell. Focus on speaking about what people will find interesting, be a true motivator.

2) Consistent Blogging

Blogging is like a goldmine if you can stay at it for long enough time. By being active in blogging, you are liable to attract links and subscribers (through persistent and time). Blogging is something that takes time and dedication. In the long run, you are for sure to get something out of it. That is, if you can stay persistent for months at a time.

3) Social Networking

Using social networking site such as Facebook can help your subscriber base as well. Be someone that people want to add. Therefore as your list continues to grow, you can leverage this towards your fan page or blog.

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Facebook Investment of $300 In Ads Results Business Owner $60,000 Dollars Read On »
By Tyler Dewitt December 21, 2010

This is old news of course, this article was published last here in 2009. However, I still had to share it on here encase you have not heard of it. Apparently a Facebook advertiser generated over $60,000 dollars in business from a $300 dollar investment.

I will have to admit I have found some goldmines myself. What I don’t understand is why he would go sharing his advertising information to the public. See some people bump into something that’s extremely profitable. Then they want to talk about it to everyone and tell everyone. The result of this really back fires on them. Because as soon as other business owners here about this strategy, they’re going to eat it up.

Visit: Have You Tried Marketing Your Business With Facebook

Why is E-Mail Marketing a Goldmine and What You Need to Know? Read On »
By Tyler Dewitt

e-mail marketingE-mail marketing can result in explosive profits. I am quite surprised of how many people fail to use e-mail marketing. Whether you own and operate a small business or large business. I actually have someone in my family as well that doesn’t engage in e-mail marketing. I have brought the topic up to them several times.

However, they seem to just not participate in e-mail marketing. So if you’re someone that is wobbling around and haven’t jumped into the e-mail space, do it right away. You could be missing out on a ton of opportunity.

E-Mail Marketing Can Be Used For:

•Follow Ups
•Content Marketing (blogs, articles, and etc)
•Special Promotions and / or sales
•Survey Reports
•Collect Testimonials
•Viral Marketing Campaigns

There are several strategies you can use in reference to e-mail. Once you have the data built, you can re-use it over and over. E-mail marketing can also build brand awareness. When you are continuously sending out e-mails to the same consumers. Your able to expose your name over and over; therefore your consumer awareness increases.

Understanding the Inbox Ratio

E-mail inboxing is essential to how successful you are. At one time it use to be easy to get inboxed. You could send out e-mails freely and like crazy and hit the inbox. Today, it has become complex in terms of getting indoxed and not hitting the spam box. The problem is if your e-mails are hitting the spam, consumers don’t pay much attention to their spam (at times). [...] Continue Reading…

9 Strategies to Influence Your Consumers Read On »
By Tyler Dewitt December 20, 2010

how to influence consumersUsing psychological factors to influence consumers can make you fortunes. When you know how to influence people effectively. You can take your business to the next level. If you’re able to capture your consumers mindset you can take advantage of this. You will be able to take your online marketing strategies to the next level.

Strategies to Influence Your Market

Perception

Building a strong perception is the key to influencing your market. You can do this through testimonials, social strategies, client references, and etc. I’d say one of the strongest factors in this area would be social influence. If you’re able to get people to talk about you then closing the deal with future clients will not be a problem. Their perception about you is already integrated into their mind.

Social Media

You can use social media to influence your consumers. You have to stay persistent in this area as it will pay off. Having a strong subscriber base connected to your blog is invaluable. You are able to generate publicity a lot more effectively. In addition to that, you will be capturing massive amounts of links from time to time. The result of this will increase your search engine rankings for certain keywords.

Social Advertising (Myspace & Facebook)

Social advertising can be effective as well. What’s great about social advertising is that you can expose your brand image. I use to do a ton of advertising through Myspace for affiliate products. I no longer do though because most of the products are not as profitable as what they were. However, you can still use social platforms for your business. Social advertising is an excellent source for branding and leads.

Media Buying

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How The Movie Industry and Blogging Are Similar. Read On »
By Tyler Dewitt December 17, 2010

blogging and moviesI just relocated to Los Angeles, California. The culture out here is way different then any where I have been. There is a lot of people out here that think like entertainers and are entertainers. It’s very hard to explain the culture out here unless you live around here. You’d have to actually live here to really understand it. I don’t think you’d understand it by just visiting (you have to live it).

Blogging is about thinking like an entertainer. Your entertaining other people’s needs more then less. There are many of us out there that are excellent writers or just creative people. However, we just don’t really entertain people and their needs.

Strategies for Thinking Like an Entertainer

1) Be Creative

Think like a creative artist, do stuff that is out of this world. You can use videos, images, and / or sounds. Find ways to drive your audience’s attention. Video is a great strategy tool to engage in. I have seen people on You Tube create videos that drove millions of visitors. Over 99 percent of the videos were just straight out right simple to make. They just happen to upload something that was so stupid that people had to watch it.

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40 Strategies for Marketing Your Brand Online Read On »
By Tyler Dewitt

Strategies for Marketing OnlineLearning to market your business online is essential. Online websites need traffic and that’s what we are going to discuss. You can use Twitter, Facebook, social networks, and / or search engines. There is an array of traffic sources you can tap into.

I have decided to offer a little comprehensive guide. I have even included a marketing index guide that links to 40 valuable resources.

Using Twitter for Marketing

I remember when Twitter first came out I wasn’t too sure about it. However, Twitter got more popular then what I ever imagined it would. Honestly it took me awhile to get use to the Twitter platform. I just thought it was the oddest social gig ever released. I just didn’t find it very interesting as what everyone else did at first.

Today, I have a totally different perspective on it. Twitter is a powerful marketing tool especially if you have a ton of interested followers. The idea is to make sure your attracting followers that are going to pay attention to what you tweet. You don’t want a bunch of followers that could care less on what your tweeting. [...] Continue Reading…

The Connectivity of Blogs and Brands Read On »
By Tyler Dewitt December 16, 2010

social networking and emotionsUsing blogs to promote products and services is absolutely an amazing strategy to use. I really like the whole concept of building a blog around products and services. Although we shouldn’t really promote our products and services in a direct way (might kill our readership). For example, we shouldn’t directly promote a product or service everyday in a blog post. Instead we should try to connect with our consumers in a more emotional way.

I like the fact where we are able to communicate in such a way with our subscribers that is more personal. This makes our consumers feel more connected to us. We are able to develop a more effective relationship this way. The idea is to educate them, offer post they will enjoy reading and will relate to. Then we advertise our products and services through our signatures, banners, and etc.

The emotional factor is what influences consumers to buy from us. An influential brand can tap into the consumer’s mind. Haven’t you ever seen certain people throw a fit because they don’t have the money for something. Or yet there is some people that absolutely think they have to wear a certain brand of clothing. These brands have used certain strategies to make an impression in their consumer mind. [...] Continue Reading…

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