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Archive for November, 2007

SEO Scams and Why Online Business Fail

Thursday, November 29th, 2007

You know I go playing around on numerous parts of the web sometimes when I have free time just to see what every one else is doing such as in services. I see a lot of low price models for seo like 100 dollars I’ll review your site and get you top rankings, or 100 dollars for 1000 blog links and similar things to that nature (spam). Well let me get into why you should stay away from certain things like this and why its just mainly a quick way for someone to get money that does not run a legitimate firm.

You know I’ll be completely honest most generally when someone is charging such a low priced model for SEO its probably because they don’t know what there doing or there just out to make a quick small buck (people fall for it all the time). The thing is your not going to make money unless you invest money into something or at least your time. If your not wanting to pay 20,30,40,50,60,70, or 80+ per link, paying some one hourly to find links, or doing it your self then alls I have to say is good luck your going to have to put money into it one way or another speaking your wanting to make money because most generally good links cost money bottom line and I think anyone would have to agree with me on this.

For example you run a furniture store, but you have no invetory in the store now think about it how are you going to make money if you don’t put money into it and thats the same for link building. I have even seen websites that guarantee rankings with certain packages and 99.9 percent of the time its a scam maybe you could get a ranking on some keyword that was not being searched for and had no competition to it what so ever.

I’ve also seen people buying links from blogs that contain nothing, but duplicate content or they see a link for cheap and they buy it, but at the same time there struggling with there online business - why? Simple the problem is people are expecting to get value back from a cheap scam and it don’t happen if a website contains duplicate content it contains no link value what so ever on that particular page and most generally these type of websites get penalized sooner or later.

If you wanting serious traffic and your wanting to build a serious online business take a look at some of things things you can do to make that happen you ask me there really is no secrets to starting an online business the secret to being successful or having a high income is to work hard and stay persistent and use good judgement.

  1. Define your business: Define your business and ask your self do you want this business to take off and become a profitable machine or do you just want to set around night and day searching for low priced SEO scammed links / business and hoping they come.
  2. Invest your Money: If you have the money you better start investing it I have had clients that wined about having no traffic, but as soon as they started investing some money they’ve notice a huge difference and then there very happy and they notice there sales increase which at about this time I’m thinking common sense.
  3. Invest Your Time: If your someone that don’t have the money, but have the time then start working your ass off install a blog and create good content and think virally. E-mail people and find them good one way links that will change your website rankings.

The idea about getting traffic to a website is to stay persistent and invest your money with someone that knows what there doing. I think many SEO companies have told clients this over and over and I have even seen numerous articles written on the internet about it. The reason business fail is because people don’t want to put there time into the business and work simple as that there always looking for that quick fix hoping they run into something, but then 10 years pass and there still talking about how they want to make millions, but yet they don’t put no time into anything or investing into something legitimate.

I could go on and on about SEO scams and how to start legitimate business I’m come from a family that is full of entrepreneurs and even one of my dads best friend owns a fortune 500 company, but did he build this over night no he put a lot of time into it before he actually started the company plus he ran a quite o few business out there so he knew what needed to be done and put money into the company by getting a loan and then it took it off.

They say 85-95 percent of business fail with then the first year and theres many reasons for this actually a lot of business don’t even take off in there first year generally it can take longer then that which don’t take me wrong you can create a large company with then a year, but you have to work at it and be smart and use good judgment, so in other words you can’t be one of them people that set around wining all the time because you don’t have no business, but yet you don’t put your time into doing things right such as e-mailing people for links, blog authoring, buying links, learning PPC, and anything else that has to do with online marketing.

The idea is to do it right and become successful there is nothing else to it all your trade secrets will come in just from working and things will make sense after you start doing things the right way.

Thanks :)

5 Tips for Internet Marketers and What they Should Know

Thursday, November 29th, 2007

Being an internet marketing is not all that hard, but I think a lot of people actually miss the whole concept of what needs to be done. I think some people got online marketing defined at a very good level such as knowing there ins and outs to what needs to be done. Which granted every one learns, but let me just list a few things every internet marketer should research clearly in depth from my experience and what i have learned I think this will be very helpful.

  • Know how to research Keywords: This one right here can be very confusing specially if you don’t know what your doing. Researching keywords is something that takes some skill its just not saying hey this keyword will do this and thats where my conversions lay it just don’t work like that. When defining keywords you need to know your measurements from the inside to the out. A great way to define your measurements and to figure out what keywords are actually converting and what keyword are bringing traffic is to run an ad words campaign and use that as your keyword research tool after you get done miming up your list therefore this will give you more accurate results on whats being searched for.
  • Know Your Markets: Define your markets and get famaliar with what needs to be done out there with certain markets. You need to know what is going to differentiate you from the rest of the crowd you need to identify what the consumers are searching for and know how to convert this product to the consumers.
  • Site Structure: You need to know how to map your website out such as urls, landing pages, and etc. You need to know what keywords are going to be optimize for what pages this is highly important because you want every page to act as a landing page of some sort specially on a service orientated website. This is actually something were working on in the redesign of our website.
  • Multiple Resources: Always have multiple resources for link building don’t ever depend on one technique the rest of your life cause that one technique might not work for every one or work for ever. For example one technique could work on your own website, but would it work for your clients? This is things people should think of if your not offering internet marketing services, but will be offering internet marketing services you need to think of what is going to work for every ones website and if you plan on growing big you need to think of how this can benefit with several people using it.
  • Learn PPC: Every online marketer should have some what idea of how PPC works if your just focused on organic rankings thats fine and dnady, but knowing how PPC works can benefit you big time when using organic search.

There is several things every online marketing should learn. Sometimes people think online marketing is just building a few links from spam sites and etc. But the facts are you must know your measurements such as ROI and know where your product is converting and how to make sales. These are some of the more important things you could have all the traffic in the world, but if your traffic is not converting highly into sales and a great ROI return then you have a problem

Blogs Build Media, Don’t Depend on Search Engines

Wednesday, November 28th, 2007

Some people might find a blogs a waste of time, but the facts are they are not a waste of time blogs are great for marketing online. Which I’m not saying every one has to have one, but I would recommend a lot of people to have them for numerous reasons, but anyways read on and I’ll give you some ideas below on why you should have a blog installed and how it can benefit you from a marketing stand point view.

  • Creates Media, Blogs create media such as online traffic, publications, get mentioned on news sites, and many other things. You notice people with blogs or popular blogs are always getting motioned in books and etc. The reason for this is because when editors of books and etc go looking for things to write about they always have the tendency to check out blogs and similar stuff to that nature.
  • Viral Media Networks, Blogs create viral networks what this does is gets your brand more aware to people through social networks and its an excellent way of getting brand awareness.
  • Link Baits, Blogs are excellent for link baits, which will result in even more exposure directed towards your brand.

These are just a few reasons why blogs are great to have which I could name of many more reasons, but the main thing that blogs are good for is creating media, exposure, link baits, viral networks, and etc. This type of stuff can get your name out there very easily and its something that your not really depending on.

For example take the search engines if your depending on search engines for all your business thats the biggest mistake your making in this day and age if you ask me from a search marketing stand point. You should depend on business from multiple channels such as blogs, ppc, organic search, and etc. When you have a blog its all you and its not search engines which granted don’t take me wrong search engine traffic is excellent, but don’t put your mind 200 percent on them put your mind into other areas at the same time just encase something was to ever happen with your website on big G.

Be Careful what You Say In Social Networks

Tuesday, November 27th, 2007

You know I could really care less what people think about what I say, or what I do it don’t bother me to be honest, but then sometimes I’m thinking maybe I should be careful what I say you never know what gets leashed on the internet. The thing is though sometimes it can be a good thing you can get links from it and many other things as funny as it sounds just make sure its nothing that people are going to think negatively about.

You know I was setting here thinking about all the stuff that gets said on the web about other people and who says what. I see SEOS arguing all the time over silly stuff thats just considerably non sense then I see people get mad at other people over the silliest stuff or certain people take things personal then try to unleash there power, and I find it quite odd.

Don’t ask me why I really decided to write this post I just thought it would be a good post to write because in the SEO world is seems like theres a lot of positive going on in the social networks, but at the same time a lot of negatives just be careful what you say and what you do, but then again speak your mind as you feel and always feel free to say what you want to say thats how I feel about it :).

Someone that is strong and speaks there mind on there opinions I have a lot of respect for and that comes to tell me they stand there corner and protect there brand (there confident and they have a high ego). Which I’ll do the same, so I think any one else should, but there is a stopping point and I don’t think negative flares should go back and forth between people, but who knows.

Anyways how can this be positive for you?

  1. It can create links for you and create viral networks.
  2. Creates more business believe it or not some people will really get into it and respect you for who you are and what you say.
  3. Brand awareness
  4. Link bait that never stops and believe that.

There is numerous things it is great for and I could go on for ever just be careful on how you create controversy and how you leverage it. You ever notice some of the biggest brands out there create controversy in a weird way, but they leverage it into a positive network after they get it created, they know what there doing A lot of people will do it on purpose or just maybe do it out of attentions because they have been practicing at it for so many years, but they know how to spin it around into something else.

Give it a try and keep it in mind and it will happen!

Blogs Builds Social Networks Like You Wouldn’t Believe!

Monday, November 26th, 2007

You know blogs are excellent for not only branding, but social networks of course. I have had things happen and I”m like yes I love my blog and I’m glad its installed, then other times I’m thinking to my self I’m going to get rid of this blog because sometimes of the controversy that can be created, but the facts are blogs create networks and media.

Thats why I always suggest that every one has one if you haven’t notice and you take a look around look at all the people that get mentioned through out magazines, other websites, and etc. Most generally its because they have blog and when writers search for stuff to write about they check out blogs and etc. Now if you had a service orientated website the chances are no ones going to just write up a review about your product unless you have something that creates something very powerful and virally that other people will talk about.

Its amazing the power blogs can hold and what you can leverage them for you can get links with them; create media through social networks; build brand awareness; and you name it. Blogs are wonderful for numerous things sometimes you might feel like your wasting your time with a blog, but the facts are your not wasting your time one way or another they pay off specially when your participating in other communities and at the same time trying to leverage your self into other communities.

Publishing valuable content always catches people attention, now keep in mind when you go installing a blog don’t expect to have a ton of results right away it can take some time to get your blog built up and get it going. Some blogs don’t take off for a few years it just depends on how much effort you put into it and how you leverage your current subscribers, and of course the idea is to keep increasing your subscribers now if your doing that then your moving into a positive direction of course because once them subscribers increase it give you more room to create more subscribers by leveraging your current subscribers.

Targeting Niche Markets

Monday, November 26th, 2007

Niche markets are great to target for various reasons, but let me explain to you what a niche market is encase you don’t know. A niche market is a market thats focused on one particular thing generally a something smaller and not so broad for example a niche market keyword on Google would be considered something as Indiana Real Estate Agents that would be more of a niche approach now something like Real Estate Agents would probably be a more broad approach and not so much of a niche market.

There are various reason why targeting niche markets can be excellent for, take your time out to read the following below and how you can benefit from niche markets.

  • Less Competitive, but Higher Conversions: Niche markets are less competitive therefore easier to get into, and they convert better. Since a niche market is easier to get into it takes less money, but it will convert in a higher ROI that will allow you to get to to other levels with then your industry. Even the Google engineers have stated many times that the searches they do get to see on a daily bases are searches they’ve never seen before such as long tails, and I’d imagine these are geared towards more niche markets. The thing is a lot of people don’t actually find what there looking for until they search 3-5 times they might start with a broad term and then they start to narrow it down into a long tail which would be considered a more niche search.
  • Easier to develop and Map: Niche markets are easier to develope and map. When your targeting a niche market you can map your products out a lot more easier and know there going to sale a lot more easier, but at the same time creating higher profits with higher ROI.
  • Will Make you Grow: Targeting niche markets will make you grow so you can get to that point where you can focus on more broad markets. For example if your someone small you would want to focus on more of a niche market in the beginning stages and not get to carried away with how many you focus on try to focus on markets you know will turn into sales this will create more profits for you so you can broaden things up and give you more room to grow.

Niche markets are excellent for many things and I think any small website or company should focus on niche marketing for many reasons, but then again that depends. Think about it your focusing on 30 niches that are highly turning into sales, you almost have grabbed a competitive market in a different way because you have differentiated your self from every one else. When you focus on niche after niche that keeps converting your sales will turn out higher.

Building Links - When will you see results?

Sunday, November 25th, 2007

Building links is something that takes time and won’t happen over night. If you work really hard at it you might start seeing results with then 6 months, but most generally if you have a new domain that you just  registered and you just started acquiring links into your new domain don’t expect to see any real results for a year or so unless your someone that is really experienced with link building and maybe you can get that site ranking high and that meter turning with then 6 months to a year.

Which granted it is possible to make your traffic meter turn really quick, but the idea behind getting that meter to turn and more visitors is to stay persistent and better yet if you have an old domain use an old domain. Old domains always rank better and value links better.  We have a quite of few clients that have really old domains that rank extremely well on hardly any links and I’m quite surprised sometimes it makes me wonder about other peoples sites if they have any ranking ability at all, but the facts is because the domains that are ranking very easily with hardly no work are aged websites such as 4 plus years old, so therefore new websites vs old websites have a hard time ranking.

Old websites always have the tendency to rank better because of the trust rank so therefore you don’t need as many as links. Thats why you should buy an old domain and start building links into it now if your someone wanting a particular domain name such as www.yourbrandname.com thats fine, but keep in mind its not going to rank over night or even with then a few months I don’t care what anyone says the facts are that new sites just don’t rank nor do they carry any authority.

So when you put that new site up what you need to really focus on is building some great links into it and just staying persistent then sooner or later you’ll start to see results it will take some time, but if you stay on it the results will be outstanding and then you’ll understand a little bit more why you did all that work ;). Just takes time thats all.

Building Link Baits and Communities

Friday, November 23rd, 2007

Building link baits and communities is not a simple task, it takes time and encouragement. I think the thing is some people think that you can just automatically spit the content out there and expect to get links well this is not guaranteed. Which yes its happen, but its rare some of the best viral marketers out there fail time after time before they actually get it right. I wouldn’t consider it as failing, but its just not something you can say hey lets do this and its going to turn out like this it just don’t work that way.

Which yes there is content that hits the front page all the time on Digg and people don’t do it on purpose or anything its just something they wrote up, but if you notice a lot of the content that does hit Digg front page of Digg is from websites that have a strong community built up, and that right there is the best way to getting links and etc.

The idea is to build the community up first, and then leverage the community into links and sales. When you have the community built up its a lot easier to promote your content through social networks and to get people to Digg stuff because you have 1000’s of viewers reading your content. Thats another reason why a lot of popular news site have a lot of community driven traffic is because they have a strong community already built and it gives them leverage for building social networks and creating more media.

Just give it some thought :)

How to get more website traffic

Thursday, November 22nd, 2007

traffic.jpgGetting website traffic is actually not that hard. The only thing it requires is work and skills and I think thats where a lot of people fail at. No offense, but I’d have to say a big majority of the reason people fail on getting more traffic to there website or there online business fails is due to people giving up they all suddenly think things are just going to work right away or maybe it didn’t work the way they planned out generally in the beginning things won’t work out like you plan, but after you start working it you’ll see more of the picture and things will then start to work out after you get more experience. You also need some sort of seed to plant to make things take off whether it being viral content or just something really innovative you’ve done, but anyways take a look at some of the tacts that can be used to drive more traffic to your website.

  • Link Building: We all know that building links will drive more traffic and this is the most important factor when getting more traffic you can build links from directories, buying links, natural links, viral content, and you name it. Build them on what ever you feel most comfortable with some people feel more comfortable buying links; some people feel more comfortable buying links and viral content; and then some people just feel more comfortable with viral links, so what ever you like to do or feel most comfortable with that is the approach you should take.
  • Blogs: I would recommended that every one install a blog on there site because you can express your self and who you are. This is also a great way to share your expertise on how good you are with certain stuff such as online marketing, web design, or whatever your niche is. And plus blogs are great for links as long as you focus on posting high quality viral content.
  • PPC (Pay-Per-Click): Some people love pay per click and this is something we have been experience with more our self you can hold a great profitability using ppc speaking you know what your doing. PPC can be an excellent way to get your website booming with traffic just make sure you mime up the right keywords that convert because if not then don’t plan on getting much conversion ratio and plan on losing a lot of money.
  • Online Advertising: Advertising on other websites is a great way to drive traffic, but to be honest I wouldn’t recommending it being your top priority because its just good for branding only if you ask me I think some people get a little carried away with it, but if your someone with a large budget then go for it you might generate some leads from it also it will get people more famaliar with the image your trying to promote, but this falls back under having blogs if you have a strong community people will want to advertising on your site, but your website will already be well known due to the strong community you have built up.
  • Landing Pages: I figured I’d bring this one up because landing pages are excellent for building up a RSS feed or e-mail list. Build a landing page that will grab your audience attention and hook them into subscribing to your e-mail list or feed. You can generate traffic to these landing pages with PPC, or even organic search give it a try.

Conclusion

There is several ways of getting traffic to your website. What I would suggest to any one that has a new website up is to make sure you have a blog integrated into your website and start posting viral content. Remember to use landing pages and try to put a signature into your blog post just saying hey subscribe to my blog and learn how to do this, or just something that will catch your audience attention and if you have ever done anything thats impressive make sure you list it on your landing page it will get people to subscribe.

Related Resources Below 

Seven Effective tips On Landing Pages 

10 Tips for More Blog Traffic 

20 Tips on How to Gain Traffic 

The top 5 Tips on Gaining more Traffic 

How to Increase Links and Website Traffic 

30 Traffic Generation Tips 

The 3 Golden Marketing Tips

Tuesday, November 20th, 2007

Online marketing is like a puzzle, but you can make millions from it. I know several people that make a ton of money a month I have some friends that make over a million a year in revenue alone on there website such as monetizing it and etc and thats excluding there services they offer. Then I know a few people that make a ton of cash through affiliates the thing is the money that can be managed and made on the web is just crazy I have even made a lot my self for no longer then I’ve been at it ;).

Take a look at some of the things you should focus on when making money online. If you want your website successful and want traffic and sales then I would suggest learning the following below its helped me, and I’m sure it will help a ton of other people.

  1. PPC (Pay Per Click): Learn to use pay per click, some people might thing its a waste of money, but honestly if they think that then there just crazy PPC can drive sales like you’ve never seen before its just a matter of hitting the right landing pages with the right keywords, and there is several tools out there to generate keywords for you such as KeyCompete and plenty of more just do a Google search and start putting the tools together and fin out what works. The main goal in PPC is to pay low and profit, let me say that again pay low and profit.
  2. Organic Search: Learn organic search, organic can be very profitable once you get the traffic established. The idea behind getting organic traffic is to keep building links whether its through buying links, viral marketing, or link swapping. Just do what you got to do, I’d have to say organic is something that can make you a wealthy man if you learn it and the same for PPC. Generally thats my main focus is organic search and I’ve manage to rank some of the most competitive keywords on there with out even buying links which I won’t get into all that.
  3. Social Networking: Learn how social networking operates and how to benefit from it. Get into different communities such as Digg, Reddit, Stumble Upon and even forums. Where ever communities exist get involved with them and brand your self through these communities by being an expert in your field, you know be the hot shot.

Conclusion
These are just a few factors, but I think these are things that any one should learn when marketing online which anyone thats very famaliar with marketing online they know its a lot more in depth then that, but give your self some time out and learn how these things work such as organic search, social networking, and PPC. You can combine these things together to learn other things, or create patterns that will bring more traffic to your website.