I notice a lot of websites don’t have blogs, but to be honest I think there excellent thing to have on every website. You can build buzz around your brand and tailor your readers into your products. There is just so many positives about having them plus it creates buzz through news sites which can result in more media through places such as TV news, magazines, and etc speaking your good enough, anyways read on I’ll give you some reasons why you should have a blog installed.

1. Link Bait Creation: Building a strong blog can create link bait specially with viral content. The idea behind link bait is to focus on high quality linkable content your not going to get links off every single post you make, but practice makes perfect. The idea is to promote an image that people will like and link to, kind of hard to explain I’m sure if you practice you’ll get the hang of it.
2. Building Buzz: You can use blogs to build buzz around your products or brand. Building buzz with blogs creates major shake in the web 2.0 sphere. When you build buzz around your brand it gives your brand more of a spark instead of generic looking brand that has no awareness.
3. Leverage makes Sales: Once you have a blog built up you can leverage it around your products. Theres even tons of sites like John Chow, Shoe Money, and etc that use blogs to make affiliate conversions through monetization of ads. John Chow is more into this then Shoe from what I know (in the blogsphere anyways).
4. Networking and Connections: Blogs are great for networking you can build major friendship with other major news sites or even just the general blog population.
5. Brand Awareness: Blogs can build your brand, building a strong blog will get your brand name promoted more through social networks then not having one.
6. Build Popularity: Blogs will build popularity whether it being your name or your brand name which I have mentioned, but if you want popularity in the web 2.0 space use a blog and leverage your self with it. The results can leave you astonished in a good way.
7. Promote and Shows your Skills: You can use blogs to show and promote your skills. You can basically brand your skills all you want and what you’ve done and this will result in even more buzz.

Conclusion
There is numerous things blogs are great for and would take me all night to list every single thing in depth. The web 2.0 space has sparked with blogs to be honest seems like every one and there brother has a blog of some type, and its a excellent way for companies to connect with there consumers through the web, so give it a show and if you don’t have a blog install one and start writing.

This entry was posted on Thursday, December 27th, 2007 at 9:28 pm and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.