Shoe money Vs Jhon Chow (Who’s going to win)
I was just checking Shoemoney.com website out and looking at his RSS feed which I generally check his blog out every day and a few others, but I wanted to see who was in the lead. Looks like its pretty even, but for some odd reason I think Jeremy has something up his sleeve because Jeremy has been working with PPC marketing for awhile, and not say John is not a smart marketer (with blogs), but I think Jeremy could easily exploit his RSS feed by setting up some landing pages then using PPC to increase it (speaking he hasn’t already).
Theres been a lot of sites thats used ppc to increase there rss feed, e-mail list, and etc (thats how v7n.com started). Thats actually something we might do this next month using keycompete.com which I have been checking into. Most of our traffic comes from search engines which are very competitive terms such as website design and etc were officially on page 9 (in our data center some centers are reading page 15) for internet marketing and its coming up, but most of that traffic is directed the other way such as services and etc.
I need to set the site up where it will funnel all the traffic into the blog and rss feed (landing page), so it will shoot the RSS up, and when I got to thinking of it I’m quite surprised Jeremy’s not doing this yet, or if he don’t have it planned. I don’t know exactly what type of Ratio rate that would have on the landing page with PPC because I focus on organic search a lot, but I’d imagine you would get a quite a bit sign ups if you funneled the traffic right, and then there on out you can leverage the people you got subscribed into a more viral space such as posting quality content and hopefully the people that are subscribed will start spreading the content by linking to it or through out social networks.
Which granted you can use organic search and drive it to your blog, or a landing page so you can hook people in. Which there is a difference in the two of them take a look below on how the two can be different.
PPC - Well with PPC you can drive traffic thats fast, quick, and target your precise keywords. Which is great, but the down fall of it is you’ll have more money invested into PPC then what you would organic search, but either way if you optimize your PPC correctly you can keep the clicks pretty low, but the traffic at a steady rate, but you’ll have to continue paying out to keep traffic coming, keep in mind its still wroth the investment speaking your RSS is going up.
Organic Search - The great thing about organic and this is why I love organic search so much is that you can use it on a landing page or funnel the traffic into your landing page, but once you get the rankings established generally the traffic just keeps coming and you don’t have to keep paying money out. You can either build links naturally or buy them a lot of people prefer to buy them then they leverage there users for link baits and etc.
Conclusion
Which granted there is several ways of getting a feed up such as using Digg, Reddit, Forums, Search Engines, and just networking all together. Either or social networks are great for building links, creating buzz, and you name it. I just seem to think Jeremy has something up his sleeve to win this content I actually think its a great contest because it really gets there head on about increasing there RSS subscribers up, so in the long run it will actually benefit both of them.
Also keep in mind if your really wanting to learn more about getting your RSS up or whatever pay attention to what people do. For example right now would be a good time to pay attention to shoemoney.com and johnchow.com and see what there doing to get there RSS feed up you never know you might learn something you don’t know already.
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