Why are Blogs So Great For Marketing?
I have mentioned a quite of few times that clients have told me they don’t’ like blogs and some of them have loved blogs, or maybe some of them don’t even know what blogs are or how they can use them to leverage there market into sales. I’ve also had one client tell me blogs were useless because he didn’t want people just hanging out on his website and right then I knew he had no idea on what he was talking about, but anyways let me list the facts on why blogs are great to have.
Brand Awareness
You can use blogs to leverage your brand if you have a list of subscribers or I should say if you have built a list of subscribers over time most generally these subscribers will promote you in the way you express your self or market your self. For example if your great at what you do such as graphics design and people know it they will spread your name virally not only through word of mouth, but even social networks like forums and etc.
Viral Content
You can use blogs to promote viral content and the result of this will be links. Generally when you promote great content you will establish links and of course that will result in better search engine rankings. You can promote your content either through PPC (Pay-Per-Click), Organic Search Engines, Forums, or even social networks site such as Digg, Reddit, and Stumble Upon.
Generally if your subscriber list is at large you won’t have to try to promote your content to much it will move on its own, but I was using ppc, and etc as an example on how you can get things on the roll.
Increased Content
The more you blog, the more content that is listed in the search engines and I don’t know if you have ever heard of the phrase content is king if so then there you go. I would have to agree as long as you have great content and a bunch of it people will start linking to it, and plus search engines love content rich websites and they love websites that change periodically such as new pages all the time.
Conclusion
These are just a few things on how blogs can have a positive impact on your website. Which granted they can come useful for many things and they have for me. Sometimes blogs will create networks that your not even aware of, but more then anything I would suggest using them for a leverage tool for marketing. There excellent for links and I would suggest every website having a blog whether it being a e-commerce site to a fortune 500 company get one today and install it.