Branding Tips
Why not build a ever lasting brand like I’ve mentioned many times. The benefits of having a strong brand name are ever lasting for many reasons. For example I was just over at v7n.com and someone was worried about hiring a SEO company because they didn’t offer any guarantees which is cool and everything, but if that company had enough brand exposure the individual probably wouldn’t be asking that, but then again that could depends maybe the individual is new to the search marketing industry, but either way having a strong brand has its benefits.
When your out building your brand keep in mind such as things as 200 percent customer satisfaction, when I mean 200 percent your clients should be leaving with a smile on there face, thats what you want. The reason being is because it will lift your brand and give you exposure if you have someone talking highly about your product and referring people you will grow very fast for many reasons 1. you can charge what you want to charge in a manner, 2. People will have trust in your brand because they know of people thats already dealt with you and you’ve gave them results.
Believe it or not I’ve talked to a lot of search marketing companies and not to down talk any one, but I think any SEO guru would know this some SEO companies out there really don’t even give results they might optimized your page content, header tags, and etc then send you on your way and here at DeWitt’s we would never treat a client like that we would much whether be honest with them and tell them there looking at 50k plus for one years of work instead of charging them 5k for onsite optimization that don’t give them results.
When you have brand and people are referring you clients specially bigger players in the industry you know your doing something right. Some other helpful tips that will help make your brand stick out is things such as listing certifications on your site, testimonials, and similar things to that nature which you don’t have to list that exact stuff, but think of stuff that will make you look like a recognized leader in your field, so in other words take control, be honest, and give results to your consumers.