Exposing Brands in the Web 2.0 Space Read On »
By Tyler Dewitt March 26, 2008

Exposing a brand can be challenging specially if your not famaliar with the things such as SEO / SEM or just general online marketing, so let me discuss that and offer you some educational information that can help you expose your brand and I will even link out to a few sites that will give you a kick start into the right direction.
What Should You Learn?

  1. SEO (Search Engine Optimization) – Knowing how to use SEO to your advantage is a plus plus by all means and you can learn a ton about SEO through forums and blogs.
  2. PPC (Pay Per Click) – Pay Per Click can be better then SEO or just about the same just depends on what your better with working with, but keep in mind when using PPC have a little money to play with because you’ll have to invest some money to find out what works, but then again if you think about it thats about like anything your either investing your time or money to learn something well speaking its something thats going to make you a *good living (or investment)*.
  3. Social Networking and Blogs – Learn more about social networking and blogs. Blogs are highly important to have if you ask me out of all honesty the reason being is because you can build content around your brand which will result in more exposure, so therefore it will drive more leads.
  4. Learn To Build E-Mail List – Building e-mail list can be used to your advantage if done properly and you can use Pay Per Click to build e-mail list the great thing about this is that when you turn PPC on you will automatically start getting traffic therefore you should start getting sign ups through your e-mail list just make sure you build a good landing page that will get people to sign up.

Where to Find This Information At?

Most of this information can be found through social parts of the web such as blogs which granted you can learn a little from forums, but out of all honestly I would suggest checking out blogs and trying to communicate with other SEO’s and SEM’s so check out placed like SEOMOZ, V7n Blog, and SEOBook.

Which of course you should subscribe to our blog too because you will learn a lot from reading our blog, but the ones I suggested are just a few places to give you a kick start in the right direction and then you can start to explore on your own, but keep in mind all the information you find on the web is not 200 percent accurate specially older articles, so try to stay up to date on reading stuff that is more accurate or at least use your best judgment you can’t believe everything that every one writes about, but I will tell you this reading this blog and the few I suggested are pretty accurate in the information that is provided.

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