How to bring valuable Content into Serps (Your Brand Name)
Article promotion is not a super effective way of promoting your name, but it is a way to maybe get people aware of your name. I was setting here thinking and I notice no one has done it yet, or well I don’t think any one has done it yet, and that is promoting articles through search engines around your brand name.
For example say you write up 25 articles of things your company has successfully done. Let’s say one of them was bringing your company or a client into the top 5 for internet marketing why not write up an article about it and the techniques you used to do this with, but at the same time promote these articles in other words have your friends link to them with your desired anchor text which can be your brand name so for example say your brand name is DeWitt’s Media which is ours I’m just using that for an example well if your friends link to that with that anchor text then people will find it.
The idea behind this is to build brand awareness because most generally when someone calls a company after they get off the phone with you they might search your brand name I know a lot of people do it with our company because they say hey we looked your name up and etc.
I think this could be very effective if done right, and at the same time it is completely ethical if you ask me. Speaking the articles are legit and something you’ve really done. I would hire a content writer to produce these articles and then go from there. If done right this could build a more of a brand specially when your clients are searching for your name on the web because believe me I think a lot of people do this after they get off the phone with someone and if they see your articles and the stuff you have done you will leverage them in more.
Another thing that can be really effective is viral marketing of course to create buzz and get people talking about you, or you could create controversy, but be careful with doing that you don’t want to create any negative vibes through the web, or you could build links into someone else’s site that has said positive things about you I’m sure they wouldn’t mind :).