Tips on Improving your Brand image to Your Website Visitors
Improving brand image is pretty important, I mean think of it does someone decide to hire your company because you have no experience or do they decide to hire your company because they know your an expert. I have manage to bump into a few sites or have had a lot of questions from newer people wanting to get into the search marketing field or web development, but it never fails I see a weak image being promoted.
For example have you ever shown up to a site that just basically says hey my name is David and I’m a PHP programmer and here is my resume I mean come on think of it what reputable company or high paying client is going to hire another company when they show there resume.
Which granted don’t take me the wrong way if your just an individual freelancer type guy then go for it or if your applying for jobs, but if your wanting to build something such as a reputable brand a more corporate look then you must give your consumers a corporate image of you and your company.
Your probably asking me how can I do this well take your time out to read the following below.
Certificates: Show your certificates on your website for example if your in the PPC game and your company is a qualified Google Adwords Professional Team then use the badges / images they provide and put these on your site. Also be sure to put any other certificates on your site you have earned this will brand you a little better.
News Sites: Have you been mentioned on numerous news sites if show then brag about it on your website. Well I probably shouldn’t say brag about it, but promote it for example if your company has done something that created buzz across news sites then promote it.
Memberships: Show all your memberships such as BBB (Better Business Bureau), Sempo, and any other professional organization your part of. Be sure to list only professional organizations that are very well known this will greatly help you and make you look more conducted towards your company and what you have to offer.
Recent Speaker: Are you a recent speaker in trade shows such as search marketing or anything related to your company if so put your badges on your screen. I think Jim Boykin did a very good job at this.
Client List: This is highly important show what type of clients you have worked with in the pass or are working with this gives your consumers an idea of what type of organizations you have worked with. I know before I go make a sale to an SEO company I always check to see who there working with.
Testimonials: If you have testimonials be sure to show these on your website this always draws clients attention quite honestly I don’t pay much attention to them I always just check to see what companies my clients are working with and etc and go from there, but then again I don’t always depend on that either, but either way this will help :).
The idea behind promoting a strong brand is to promote a image that will hook people into calling you and hiring your company. Make your website different from the other 1000’s of websites in your field and promote your self as the best and let people know why you are the best.