Content Creation  
 
The Connectivity of Blogs and Brands Read On »
By Tyler Dewitt December 16, 2010

social networking and emotionsUsing blogs to promote products and services is absolutely an amazing strategy to use. I really like the whole concept of building a blog around products and services. Although we shouldn’t really promote our products and services in a direct way (might kill your readership). For example, we shouldn’t directly promote a product or service everyday in a blog post. Instead we should try to connect with our consumers in a more emotional way.

I like the fact where we are able to communicate in such a way with our subscribers that is more personal. This makes our consumers feel more connected to us. We are able to develop a more effective relationship this way. The idea is to educate them, offer post they will enjoy reading and will relate to. Then we advertise our products and services through our signatures, banners, and etc.

The emotional factor is what influences consumers to buy from us.  An influential brand can tap into the consumer’s mind. Haven’t you ever seen certain people throw a fit because they don’t have the money for something. Or yet there is some people that absolutely think they have to wear a certain brand of clothing. These brands have used certain strategies to make an impression in their consumer mind.

We are even able to do this through blogs. We are able to build a strong impression into their mind while associating our brand. An image that will attract people to products and services. We do this through tapping into their emotions. Giving them an experience they won’t forgot.

Example Emotions You Can Trigger:

  • Humor
  • Inspire
  • Positive
  • Joy
  • Surprise

There are several emotions you can trigger. The idea is to associate these emotions with your brand. Make your products seem attractive in a way that people want them. You have to be creative and think like an artist. Triggering certain wants and needs can build an outstanding brand.

The Experience is Everything

Think of your blog almost like a TV commercial. You ever watched certain commercials that are just outright hilarious. In addition to that, there are other people that think the commercial was  funny as well. These people talk about the commercial at the same time mentioning the brand name. This type of advertisement created a strong impression; a memory that people remember and talk about.

This is what you have to do as a blogger. Somehow you have to make an impression. How are you going to make your content stand out.

Use Images and Videos

You can even use images and videos to make your content more attractive. Use videos that are creative, something that people will be attracted to. For example, don’t just promote  a boring video about your product or service. Promote that product or service in a more creative way. Make it appear as it’s not even an advertisement, instead your entertaining. You have to keep the your visitor’s attention, but at the same time marketing your products and services.

My Thoughts on Link Buying… (Should You or Not?) Read On »
By Tyler Dewitt December 13, 2010

thinkingLink buying use to be a powerful tool to use for rankings. However, search engines are changing over time. They are creating certain regulations on how they rank the sites. In all honesty, I can’t really blame them because I’m sure they know what works best for their brand.

I use to be a huge advocate for link buying. I use to recommend that everyone buy links for rankings. This was before Google started smacking sites left and right. I then come to realize link buying is not worth it. In addition to that, content driven websites hold more power over link buying any day.

Why do I Pick Content Over Link Buying?

1) Content is Powerful

When you build out content you do not have to worry about penalties. Content will increase in value for years to come. In addition to that, the more content you build out, your link bait chances increase. If your really skilled, you could capture valuable links for years from several content pages.

2) You Will Get More Traffic

Content will drive more traffic from a long term perspective. For example, I personally buy traffic through Google Content Network. I buy traffic from old content driven websites. These websites have done no link buying what so ever. However, they drive enormous amounts of traffic. The only strategy the owners have used on these sites is content. Some of these sites are 10+ years old.

3) Content is Like Real Estate

I look at content and websites just like I do real estate properties. When you factor in all the variables, you’ll see that content appreciates just like real estate does. Each year it becomes more powerful in the engines. The trust rank of your pages increase. I consider your property to be a safe investment if your using content, you’ll make income for years to come.

4) Social Connections are Created

Using blogs creates social connections. When you create high quality content, your site starts appearing in social networks. People will recommend your content to others. Your site could get mentioned on popular news sites that drive enormous amounts of traffic. Your brand will become stronger in the consumers’ mind due to the news effect.

5) Social Media Creates Trust

Utilizing blogs gives you a major advantage compared to link buying. Your able to actually communicate with your readership a lot more effectively. They get to know you or your team on a more personal level. You’re able to do this by communicating through comments on blogs.

6) Instant Brand Awareness

By having a large subscriber base, you’re able to monetize your traffic more effectively. For example, say you have 50,000 subscribers through your RSS or e-mail. You can review new products and / or services you have; therefore it will get exposed to 1,000’s of readers. These subscribers could be people that are bloggers or news editors. In return, they might write about your product and link to it (generally they do).

Why I Do Not Recommend Link Buying?

1) It’s Too Dangerous, You are Setting Yourself up For Failure

This might sound crazy to you, but link buying is like playing with fire. I ask all of our clients, “do you really want to buy links, are you aware of the risk?” Sometimes they just don’t understand, they think it’s the only way. However, that is far from the truth. Link buying now days is the worst way to rank a site. If your going to buy links, at least do it on a site your not concerned about.

2) Your Competitors Will Report You

I’ve seen this on forums, people will ask if they have ever reported their competitors. Awhile back, there was this one guy that created a post on how he was reporting his competitors. However, he was buying links as well from what he stated. He was wanting feedback on how long it takes for them to drop out of the search engine results. I was quite amazed.

3) Gone For Years, Possibly a Lifetime

I have seen sites penalized for years, I mean literally years. Most of them were affiliate sites. However, I have seen well branded companies get penalized. Companies that engaged in what we use to call white hat link buying. I couldn’t imagine what it would be like to lose your actual brand. I mean that would be a tough one to swallow.

4) Paid Links Are No Where Near As Valuable

Paid links are no where near as valuable as what content can attract. There is paid links you can buy that are extremely high in quality. However, half the time you are not sure what you are buying. Google goes around and penalizes sites without the owner even knowing it. They might devalue the link selling sites, but their page rank will still be there. They will make it where this site cannot pass any link juice. Therefore the advertisers could be paying as high or around $100 to $500 per month for nothing.

Final Thoughts…

These are my thoughts on content vs link buying. Yea I will admit as I stated in the beginning of this post. I use to be a huge advocate on link buying. That was back when search engines were no where near as stiff as what they are today. Content has so many more advantages over link buying. Your able to leverage content in ways link buying can never be done in. Content will make you income for years to come without the risk.

Shoemoney.com and JhonChow.com Grammar and Success? Read On »
By Tyler Dewitt December 10, 2010

Shoe Money and John Chow Money OnlineThe way we write is essential in our careers, business reports, client reports, and etc. However, that does not mean you need to be a professional writer to manage a blog. Blogging is about sharing your thoughts, skills, success, and etc. You would be quite surprised of how many successful blogs are out there by writers that are not perfectionist in grammar. There are so many that I can’t even recall two percent of the ones I’ve came across.

Before I start mentioning these bloggers writing skills. I just want to say, I could improve my writing as well. Actually, back when I was in school, writing was one of my biggest downfalls. However, I have improved my writing overtime through sending business e-mails, writing a book, writing on my blog, and reading lots of books. I am an avid reader, I read more books then I watch TV.

Let’s Talk about Two Well Known Bloggers:

What About Shoemoney.com?

For example, no disrespect to Shoemoney, but you should of seen his writing when he first launched his blog. His grammar skills were far from being perfect. He has even admitted this himself, however, look how successful his blog is. People like to read his blog because of his success and what he blogs about. He has built a strong connection with all of his readers. Building a connection with your readers is essential.

His Google Adsense check has also helped his blog a lot. People have went crazy over his check in the past. There is still people going crazy about it today. I did a post about that check almost a year ago. I ended up getting link from the Wikipedia. It is now a no follow link, but at the time it was a follow link.

I think Shoe has done a fantastic job in building his brand and blog. I’ve known of Shoe’s blog way before he had any subscribers. I remember thinking he sold shoes or something. I found out about him because he was big into ring tones. I will have to admit, as I can tell, his writing skills have improved dramatically. I remember when he first started blogging, he had grammatical errors everywhere.

What About JohnChow.com?

John has even admitted as well, that his English is far from perfect. The same scenario with John, people read his blog because of what he blogs about. I remember when John first started blogging. He use to blog about food, Google, and he would share his revenues online.

Back in 2007, John started a reciprocal linking campaign. He published a post called Review my Blog Rule Change. He was going to link out to who ever linked into him using certain keyword phrases. They had to link to his website using a “make money online”  related keywords. If you ask me, I think this was a brilliant idea. However, Google did not find his idea brilliant at all. The result of his idea got him penalized by Google.

John then later published another post called It’s all About Pushing the Limits. John made some interesting points in his post. He couldn’t be far from correct, don’t put all your eggs into one basket. John got major publicity, links, reviews, and etc from all this. This even made his blog more popular. I remember people across the web using the term “live by Google, die by Google.”

Conclusion

You don’t always have to be a fantastic writer to be a successful blogger. The reason these bloggers I just mentioned are successful due to the publicity and interest they have created. In addition to that, they have put major effort into their marketing strategies. They know how to leverage their audience. You could be the best writer in the world. However, if you don’t know how to generate publicity and have fun with your readers.  Your blog wouldn’t have as much impact on the market.

Now don’t take me the wrong way, I’m not advocating that bad grammar is okay. Personally I feel that having excellent grammar is the way to go. I feel that you should always proofread and become the best writer at all cost. However, this post is just to remind you that there is other variables that come into play. When you can learn to excite your audience, you have it made.

How Content Creation can Help Your Site Read On »
By Safiyyah Lanier February 19, 2010

writingContent is king when it comes to the Internet. If you have a business website up and running, it won’t do you much justice unless it has great content (emphasis on great). A lot of businesses have websites created to enhance sales and traffic to their business, but this doesn’t always occur, and it’s because they don’t have the right content up. Their sites are filled with content that isn’t helping to advance the company. Simply having a website that is eye catching won’t be enough if it doesn’t have eye catching headlines. Creating quality content is the only way to boost the productivity of your site.

Bringing in More Traffic

Bringing in traffic to your website is the first step to enhancing your website’s presence — and the best way to do that is with content creation. You will need to do research to find keyword search terms that are relevant to your site. This is a form of search engine optimization that will help to bring in traffic. Putting keywords within your heading and within subheadings will also increase your ranking on search engines like Google and Yahoo!. So with the use of SEO techniques, your content will be able to increase the amount of visitors to your site, but if you don’t have quality content, your visitors will quickly leave your site. Your goal is to get them to come, stay and possibly come back. Then if things go really well, they could turn into buyers of your products and services.

Maximizing Website Conversions

Creating a landing page is one of the best ways to maximize site conversions. This form of content has a more salesy approach, so if your goal is solely to sell whatever it is you have to offer, even if it’s a free download or subscription — you can easily do so with a landing page. On a landing page, you must write content in a way that engages the reader. You write it as though you are personally creating it for someone specific. Use “you” and “your” to make the content more personal. Also, you will have to ease into the sell multiple times along the landing page, which is sometimes long — about 3-4 pages on a word document, but one long page on a website. It is very important that you ask the reader to take action. Landing pages are perfect for getting people to fill out forms, take surveys, purchase items/services, send an email or make a phone call, which covers just about every business’ desire. The call to action should be very noticeable and grab the reader’s attention. It can be within a box of a different color or highlighted in big red words. But before bringing visitors to your landing page, you will need to create content that is a bit less-salesy.

Turning Visitors into Repeat Visitors

With great content, you will be able to turn visitors into loyal readers. If you have a blog, this will increase traffic and make people come back to you time and time again. But you will need to ensure that the content you post up is engaging and informational. Creating such content will put your rankings higher on search engines because they see that it is a worthy site. Also, if you can make your content worthy of reading, you can bring in the potential for inbound links. If readers see that your content has great value they will link to your blog or specific post within their site, which could help to bring in visitors from their websites. Linkbait is one of the best things you can get out of content creation and is in fact one of the top priorities of many websites. If you own a business, this is your best bet for getting more people to your site and potentially increasing sales.

The content on your website should be as unique as possible. This means that you should avoid covering topics that have been overdone, unless you have a new spin on the subject. Add in an opinion that will setoff comments from readers that visit your site. Then engage with them to help motivate more people to comment. Also, you can try posting news articles related to your niche, this will keep people coming to your blog, especially if you’re one of the first to dish out the news.

On search engines like Google, your content is rated by keywords, keyword density, subheadings and the content itself. If you have a lot of people linking back to your site, then it will boost you up on search engines as well. Search engines are getting smarter and more advanced all the time and are now even able to sort out good content from the bad. If it sees that different websites are linking back to you, then it shows search engines that others think your content is King.

Content that helps to increase linkbait isn’t only good for getting high rankings, but it can also help for the marketing of your site. As you’re bringing in more traffic, you’re increasing the chances of someone buying from you. Bringing back the idea of the landing page, you can start off with a piece of content that goes over the facts of your company and the benefits and features that are offered to customers. After buying them with that, you can have a link that leads them to the landing page, which will lead to the call of action.

While you’re explaining the benefits and features of your website/company, it is important that you get your facts straight. First off, features shouldn’t get confused with benefits. For example, the features of a locksmith company could be that they offer 20 years of experience, high quality products and 24-hour services. Then for benefits the locksmith company could post that they have lifetime warranties on locks and keys, low prices and 30-minute maximum wait times. Once you have shown the benefits and features of your company, you will easily sell them with a landing page.

Interacting with Your Users Through Content Creation on Blogs Read On »
By Safiyyah Lanier February 18, 2010

Everyone knows the benefits of having a blog on their website — it can help to increase traffic, sales and even loyalty. There are a few ways you can go about making the visitors of your site become readers and from there, you need to interact with them to keep them engaged and coming back for more. A lot of people build blogs on their site and don’t nurture it. It takes more than just posting up blogs every now and then. Readers on the Web are always browsing for something, whether it’s products/services to buy or information and news. If you can offer any of these on a regular basis, you are more likely to have more visitors — even if they aren’t repeat visitors. But the goal here today is to become more engaged with the readers of your site. Doing so can lead to loyal visitors who will continuously come back to your site. Here are some ideas you can use to interact with your users via blog content.

Keep Your Blog Updated

If you can continuously update your blog with new and relevant content that is informational or entertaining, this is a form of interaction. Keeping your blog updated is like posting up new conversations. What better way to interact with your readers than by creating more and more conversation starters.

Encourage Feedback

As you’re posting up content on your blog day-to-day, you should encourage your readers to leave comments and feedback. Post up blog posts that are “comment jerkers”, meaning it will be hard not to comment. Some bloggers do this by posting controversial topics or subjects that will bring about different responses from different people. Entertainment, opinion pieces and news topics are usually great for generating comments, especially if its about something people care about. Try posting up topics that are important and entertaining, while not going off the niche of your blog. When you finish up your posts, motivate readers to comment by asking what the they think or if your opinions are agreeable.

Ask Questions

Asking readers questions about a topic you’ve posted about is another form of interaction. Directly speaking with your readers is always a great way to get engaged. It’s like having a conversation with each reader individually. Try to ask questions in the beginning and in the end of your posts to keep the readers thinking.

Comment on Your Readers’ Comments

Now, that you have put so much focus into generating comments from your readers, you will need to reply to their comments. You can set up your blog with a widget that will allow you to accept and decline reader comments — that way you are in control of what’s being posted on your site. You want to keep spammers and harmful comments out of your blog. As your readers begin to comment, interact with the comment by replying. When other readers see that the author is replying to comments, it will encourage them to leave their own comments behind. It’s important that you do this early on when readers are still looking at the post. It will be more difficult to do this later when the value of your comment begins to decrease. When readers see an active comment section on your blog and that you value their comments, you will begin to see your community grow. Soon you will have to do little interacting with the comments, as they will interact with one another on their own. But that doesn’t mean you can or should abandon the comment threads.

Set the Rules for Your Blog

Create a policy that outlines the boundaries of your blog. Doing so will tell your readers what is and isn’t acceptable for the comment section. After learning about the rules, your readers may feel more comfortable with leaving behind their responses. You should also keep your comment area managed. Ensure that people are following the rules. If you have your blog set up to accept and decline comments before they’re posted, you will be able to do this easily. No one wants to post on a blog that is out of hand with nasty and uncivilized comments. This just isn’t an attractive things to readers. It’s okay to allow readers to express their opinions to one another, but it has to be done in an inoffensive manner. Many bloggers will leave up all comments unless they are spam.

Make it Easy for Readers to Comment

Some bloggers think that it is a good idea to make readers sign up and login in order to read blogs or comment to posts, but this can sometimes be aggravating. Readers may come across your blog and think a post is really interesting and would like to reply — but if they have to endure a lengthy sign up, they will be discouraged to do so. Leave signing up to your blog a choice — if you make it mandatory before commenting, you could end up missing out on a lot of potential visitors and replies that could enhance your blog community. Have you ever came across a really good post that you really wanted to comment on, but you didn’t want to sign up in order to post? Well, your readers could feel the same way. Of course, one would think that great posts that require registration to comment would bring in a lot of registrations, but this isn’t guaranteed. More registrations you have, the more emails you have access to for your promotions, but you should obtain signups by making them want to do it on their own, so just keep up with the good blog posts.

Show Readers that You’re Interested

Besides commenting to the posts your readers make, you should reward them by highlighting the comments that have good points. When readers see that you are pointing out great posts, more visitors may want to become a part of it and gain recognition. Hey, everyone likes to feel special at some point or another.

How to Make Your Content Viral Read On »
By Safiyyah Lanier February 17, 2010

Now, that you have your website and/or blog up and running, getting visitors to come and come often is your next battle. In order to make your site one of the most visited and respected on the Web, you will need to create viral content. Creating viral content is a make or break situation. You’ll need to develop text that isn’t just filled with keywords, but that is filled with great quality. A lot of people make the mistake of creating content based solely on old SEO techniques. With link building, you will be able to create linkbait that will generate you more traffic than you can image — that’s if you do things the “write” way.

Creating Quality Linkbait

If you’re looking for your content to be viral, you will need to create content that is worthy of linking to. Whatever niche you’re in, you’ll need to know who your targeted audience is and write towards them. Now, there are a variety of ways that you can create linkbait — first off, you need to ask yourself, why people would want to link to your content. Are you sharing valuable information, newsworthy pieces or educational facts? Maybe you’re content is more entertainment based — no matter what niche you’re in, you’ll need to make it so that people must link to your site on their blogs and websites. The time you put into your blog is what will show through your posts. If you rush through it and it isn’t your best work — you won’t see any grave improvements. Low quality equals low traffic. Would you put links in your blog to poorly written or irrelevant content? Likely not.

Who Will Bite Your Bait?

Okay, so you’ve figured out what you want to write about on your site, but do you know your angle? General posts are good, but specialized posts are great. Who exactly are you writing for? If you can narrow down who your audience is and specifically target them, you will be able to draw them in easier. Those searching for the type of content you have will find you easily and are more likely to bite your bait. Having just keywords without carefully thought out content may get you views, but this isn’t your goal. Your goal is to bait in potential inbound links from a particular online population.

Your best bet is to get your links posted up on sites like Digg, Technorati and Reddit. A lot of people are able to spam their way up on these homepages, either through overloads of keywords and links, but if the site isn’t worthy enough it won’t receive any linking love. The amount of Diggs your post receives or how popular it becomes isn’t what you should base your success upon. Articles that have received a lot of hits doesn’t always receive good link volumes. There have been instances where articles that aren’t popular have received more linkbait and others that are popular that don’t receive one single inbound link.

Time Sensitive Content

If your focus is on delivering newsy articles, the shelf-life of the content is limited. Time sensitive pieces require quick creation, without sacrificing quality. Your best bet is to get on Digg or Reddit or any other social news media home page. Create content that is great and full of facts that has been properly researched. If your work isn’t credible or has wrong facts, you will soon gain a bad name for yourself, so make sure to search around for the facts before posting up. Also, the quicker you can post up newsworthy content, the more likely you will attract more link love. There are plenty of bloggers and site owners out there that are looking for breaking news and will link back to the sources they have found. If you can be one of the first, if not the first, then your chances are a whole lot higher.

There is even a chance that someone may see your post for the first time on a social media site and like it so much that they decide to follow your posts. With this in mind, make sure that you create all of your posts like it is your first. Don’t allow your content to deteriorate over the remainder of your posts because you could end up losing fans. Also, make sure that the sites you post your article to will do justice for you. Use social news sites for your newsworthy content and for your informational articles, you can use sites that offer a lot of posts within your niche; this way you know for sure the social media website already has the online population that you’re looking for. If you’re posting up academic material, Digg isn’t your best bet. Also, don’t just stick with your usual social media sites (Digg, Reddit, Netscape, Newsvine, Technorati, etc), try to branch out to others — the more the better.

Motivations for Linkbaiting

There are a couple of motivations that people have for content sharing. The top reason people share content is for self-expression. By allowing visitors to express themselves using social share buttons and comment threads, your audience is able to provide more engagement with your content. Viewers like to express their beliefs and interests related to posts, so if you can push this motivation, do so.

Another motivation for content sharing is to feed the need to feel like they are a part of something. Through communities, they are able to fulfill this desire — this is especially so if they are in a community that has a niche they are dominant in. Another reason to be more niche specific. One of the best motivations out there is for altruism. When a viewer sees content, such as a report that raises awareness about a community problem, sharing the content will make users feel like they’ve done the right thing for the cause.

Ten Content Creation Tips Read On »
By Safiyyah Lanier February 15, 2010

What sets apart your website from the millions of others on the Internet is your content. When it comes to developing the content for your website and blogs, you’ll need to do a variety of things to make it standout from other sites within your niche. Whether, you created a website for business or personal reasons, you’ll need to market yourself to gain maximum visibility — and what better way to do this than with great content?

Organize Keyword Lists and Topics

One of the first things you need to do for your website’s content is figure out what keywords would best benefit it. Do as much research as you can using keyword suggestion tools like Google Adwords and Keyword Discovery. Or you can even hire a marketing agency or Internet advertiser that can assist you with developing a great list of keywords that will bring in more traffic. Keywords will make your site easier to find when people are looking up your search terms. Remember not to overuse keywords because that will have a reverse effect for your website when search engines send their spiders to index your site.

Know What Your Customers and Readers Want

The worst thing you can do is deliver content that isn’t touching base with the readers of your site. For example, if you have a website that sells environmental products, most likely your readers want to see more content about ways of living green, great products for great prices and do-it-yourself type topics. Every consumer is looking to be a savvy shopper, so help them out. It’s okay that you’re delivering content about environmental news, but your readers may want more than that. So research your target audience and see what your current readers want. You can even post a blog entry that specifically asks what your readers want — set up a voting poll or have them comment on what they’re looking for out of your site. Try not to over-advertise — show that you’re interested in the needs and desires of your visitors and they will soon become loyal to you.

Also, the needs of your customers are always changing. As time adjusts our lifestyles, the needs and priorities of consumers change. So if you can keep up with the trends and what your customers and potential customers hold important, you’ll always be on top.

Give Customer Testimonials

What better way to show your customers that you have had happy clients than to write about them? With the permission of past customers you’ve had, post up success stories about their experience with you. This will make potential customers trust you even more. But keep in mind while picking out customers and stories that you should choose those that are a bit unique or empowering. Discuss the needs and problems of the customer and how you or your company solved it. If you have to change the names of clients to keep their privacy, do so. Make sure that the stories you post are compelling as well.

Take a Look Sites Using Your Keywords

When you have chosen the keywords for your site, you should use them on search engines to see what types of websites pop up. Take a look at a few of them to see what they talk about and which of them appeal to you the most. Those that have been beautifully constructed content-wise should be studied and somehow implemented within your own site. Hey, if it appealed to you then most likely it will appeal to others.

Create a List of Top Customer Questions

By listing the top questions your visitors have for you and your company, you will be able to develop content that is solely written around them. So instead of creating an F.A.Q. section, you can create posts that answer the different questions you have listed. This will allow you to go into greater detail and it will also allow your customers to search specifically for answers to questions that are relevant to their needs.

Deliver Content Straight to Consumers’ Mailbox

If you want to stay in the minds of all your site’s visitors, consider developing a newsletter — this can be daily, weekly, bi-weekly, monthly or bi-monthly. However often you feel like sending them out. A newsletter is perfect for ensuring that current and potential customers are reading your content regularly. It’s true what they say — out of sight, of mind. If your customers haven’t got the time to visit your site, you can go straight to them. Also, in your newsletters, you can put promotions and discount coupons for products and services that you’re offering. Make sure to keep the newsletters juicy and interesting, so that more people will subscribe.

Create Debates

Getting your customers to react to your posts is the best way to know for sure that they’re there. When you create content that strikes up a good debate, and you do so regularly, it is more likely that they will come back for more. Try to do this on a weekly basis to ensure that your viewers will return on the days they know debates will be posted. So if every Friday you post up questions and debates, you’re sure to have a lot of visitors over the weekend. But don’t debate on things that aren’t worth disputing over. You have to create conversations that a lot of people are interested in — this will be easy once you know who your audience is.

Interview Experts in Your Industry

Viewers always like to read comments from experts in the industries they’re interested in buying from. There’s no one really more trustworthy than an individual or individuals who have been in their fields for years or even decades. Hearing what they have to say about certain products or services help them to decide on what to buy, so make sure you ask questions that will benefit your website and company.

Keep Content Short and Simple

The attention span of Internet browsers is quite short, so with that being said, you should ensure that your content isn’t too long. About 300 words should be enough to allow you to say what you have to say and get your points across. Unless you have a whole lot to say, it will be difficult to spread out a narrow topic over 500+ words. Since you should be updating your site daily, it will be easier for you to create 300 words of content, which takes many people 30 minutes to an hour, depending on the complexity of the subject. Also, use bullet points and numbering whenever possible, to make it easier for Internet skim readers to take in.

Select Topics You’d Like to Discuss

To ensure that you have enough content to upload on a daily basis, you will need to have a variety of topics and sub-topics to discuss. Of course, the content you’ll be creating should be relevant to the site. Do some research to see what topic areas you would like to touch base on. For instance, if you have a website about travel, you can talk about great destinations, travel deals, travel safety, hotels, restaurants, entertainment and city data. Just about every niche has tons of things you can focus on, so do a search on other sites within your niche to see what categories they discuss. Hopefully you’ll get some ideas.

Five Landing Page Strategies for Boosting Conversion Rates Read On »
By Safiyyah Lanier February 12, 2010

Have you ever clicked on a landing page that captivated your attention from beginning to end? It’s like an Internet infomercial — long, yet you can’t pull away. The purpose of a landing page is to catch the attention of potential customers and pull them to action; this could be buying your service/product or signing up for a subscription. Whatever your reason for creating a landing page, there are techniques that should be used to boost your conversion rates of visitors to actual customers. The key is to make everyone that reads the landing page act on the offer you are presenting to them. (more…)

Content Rich Websites Build Brands Read On »
By Tyler Dewitt March 25, 2008

Producing content is important specially when optimizing for organic search the reason being for is because the more pages you have the more of a chance your website will get links and get brand exposure. Which granted if your using pay per click I guess it wouldn’t really matter, but then again it would because I mean think about it if your running a website that is very rich in content the chance of people spreading your articles through social networks is a lot higher.

What are the key elements of promoting content?

  1. Detailed Content – is always better or at least something with a viral hook to hit. For example if your good at something why not give out some tips on that topic to share with your readers or maybe you have found something educational and its releavnt to what you do why not share this education information with your readers, but the same time giving your advise out on it.
  2. Images Produce Better Perception – This is very true using images through out your articles, blog, or general content can make the reader feel more “attached” in certain ways its a better way to market your content which granted I’m sure you’ve heard the phrase “never judge a book by its cover” which this is true by all means, but when your using images along with your content it creates a more creative hook for your readers, therefore increasing the chances of it being linked to (the mind feels more connected).
  3. Brand Writing – I made the term “brand writing” up so don’t get confused, but when you create content on your website try to stick with a certain design for example have you ever read a blog or website and everything seems to have a character that fits together.
  4. Volume and Quality – Volume is great by all means, but remember don’t forget about the quality of your content sometimes it can be better to just work on 2-3 articles a day instead of 10 because when your working on 2 to 3 a day your more into it which granted some writers can write for hours, but at the same time expressing there thoughts very clearly just proof read a lot (this is something I need to do my self is proof read more)

How Does Content Help the Brand Image?

  1. More Content the Better – Yes that’s right the more content you have the more likely someone is to find it through search engines and then virally spread it through social networks.
  2. Improves Your Over all Outlook – When you have a bunch of content written up on your website that has been written by you, it helps your image, for example have you ever read something that someone has written and your thinking to your self this person is smart I would like to outsource some work to them or maybe you tell someone else about someones blog or something or promote it through a social network, now see what I’m getting to?

It’s all about exposure when your marketing a brand which granted we all have different strategies we use to market our brand, but most generally in the web world the most popular ways of building a brand is through social networks, viral content, PPC, and Organic Search.

Honestly I think all of them combined together can really make things take off for you I mean it only makes sense, so give it a try and if you don’t have any content on your website start creating some today!

 
 
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