Basing links on page rank is a big problem now days out of all honesty you should never base links on page rank. Which granted don’t take me me the wrong way links that do come from higher page rank websites are better to a degree. The only thing that is better about links coming from higher page ranked websites is that it will give you some juice of course, but once you hit a certain point with your page rank will be a bit harder to get up, so in other words new links from pr0 websites can work just as well (you can get more of them more easier).

Which I’m not saying don’t try to get links from high pr sites, but what I am saying is don’t put your mind totally in that direction because if your wanting to rank then you should try to obtain links from pr0,1,2,3 pages because you can get them a lot easier therefore getting handfuls of them with various anchor text.

Let me discuss a few type of links that you should try to get.

Old Websites: Generally you should try to get links from old websites which new websites will work, but most generally it is known that old website pass more trust rank then what new websites do, but when it comes down to it having an old domain can out beat anything when I refer to old domain I’m referring to your domain.

Authority Sites: I don’t really use this term to much when talking with clients I think people try to make it out to be more then what it is. Most generally what people are referring to when they say authority links are links from old trusted websites, but yes there good links :).

Organic Linking: Honestly if your able to get links on a daily bases then you got it going on because nothing can out beat organic linking. You can install a blog to get organic links, but keep in mind you won’t get your desired anchor text you want, but if you have a blog you can leverage your linking to your advantage for example tell someone to link to you to enter a contest you have going on (use blogs to do this with).

Article Links: Article links can be great links the reason being is becuase they come from a dedicated page and don’t have a bunch of other links going out on the page, but then again it depends on the article sites.

Editorial Blog Links: Blog links can be very powerful which granted they don’t contain a ton of page rank, but the thing is with blog links is that you get a dedicate page to you. Which some SEO’s might disagree with me (rookies) in this area, but tell you what I’ve seen people go from no where to the top for some of the most competitive keywords out there from obtain blog links. Now don’t go getting a bunch of spam blog links try to get links from higher editorial sites bloggers that actually do a review for your link (editorial sites).

Web Directories: Web directories do contain value still some people say they don’t, but the facts are there is still a ton of great web directories out there. Most generally the better directories are the ones that have been around for a long time such as dmoz, yahoo, and similar directories like that.

Conclusion
I didn’t really go into depth too much on this topic, but I just wanted you guys to keep in mind to not base links on page rank. If you can get a link from a dedicated page that has a pr0, but your the only link on there go for it. Another reason you don’t want to try to acquire links from high pr sites is because Google will smack down on you quick.

You know I’m going to continue doing what 95 percent of our clients want and thats brokering links to them or finding them high quality releavnt natural looking links from relevant resources just like the Google guidelines suggest. I mean if you ask me it seems that Google has stated to get links from relevant websites now what exactly does that mean get links from relevant websites the perception I get from it is to basically e-mail someone or anything similar to see if you can get a link from them I see nothing wrong with that what so ever.

You know I was reading  Shoemoney’s blog awhile back where he did an interview with someone high up that worked for Ask and Yahoo I tried finding the post, but I can’t seem to find it, but anyways they even said that there is nothing wrong with link exchanges and similar things to that nature as long as your staying in a releavnt area. This was the good old fashion way of getting rankings that or getting links from relevant websites and there was nothing wrong with it, but now days you have to follow these steps into getting indexed by Google (or should I say staying indexed).

I’m not the person filled with hate or anything like that and its just not me, but I will tell you this and be straight out honest what you what Google is in the process of doing is programming people to go by there guidelines and as people start to follow there so called new guidelines they will continue to get more strict then before you know it there going to have you following every single command they tell you thats just basically is what happening.

If any one would to disagree with me I’d have to say your crazier then h***.  Anyways I have moved on and I’m tired of worrying about the so called rules because honestly they pick and choose who they want ranking or who is aloud to have web directories and similar things to that nature, so now I’m moving more into affiliate marketing and PPC because you can’t do anything right when it comes to Google and plus I mind mind has bee set on affiliates the last few days and I see it becoming a very profitable niche, but I will continue posting viral content on my website like usually cause it helps with organic search, but if clients calls me and wants links were going to do what they want thats just us.

The thing is with Google its always changing and its algorithm are always updating and plus on top of that you never know when you might wake up one day and see your Google rankings gone, so what does this tell you don’t depend on Google for your business. Which granted I’m not saying search engines are a bad thing they can be very powerful as far as generating leads come, but what if something was to happen and your out of the game you’d be screwed.

This is the exact reason you need to focus on building a brand at the same time when I refer to building a brand build a name that people will talk about through out social networks and etc some ways of doing this is to build a blog, blogs are excellent for building brand awareness, but at the same time your building community traffic.

I mean think of it would you whether have a ton of people remembering who you are and talking about your name through out social networks plus generating search traffic or would you want to be someone that just depends on organic search night and day and always sweating about your rankings, so in other words don’t put your eggs all in one basket because Google does what they want and they have no mercy for any one they don’t care what happens to your site I mean sad to say honestly thats how it works.

Which I’m not saying Big G is a bad search engine at all I think its a wonderful search engines in many ways, but what I am saying is do not put your eggs on all one basket like I said try to build quality content and even check out pay per click which PPC is a very competitive market, but if you learn to master PPC you can make a fortune thats for sure a good way of becoming a good PPC marketer it to start promoting Affiliates.

If you can become an effective affiliate marketer then you could pratically build any business you wanted with then a quickness through PPC the reason I say that for is because affiliate marketers only have a certain margins to work with such as 3 percent to 25 percent, but websites like ecommerce sites and etc you have a lot larger margin to work with sometimes 50 percent plus depending on your inventory and what you do.

So give it some thought and always keep in mind to find new channels to market through and don’t ever depend on one thing to bring you business because that one thing could hurt you big time focus on building a name people will talk about so pratically your business moves on its own once your name gets out there and its moving around everywhere you know you have built a true profitable empire that can never be stopped.

We have had some altering in our rankings big time in one particular data center which I wrote about the other day. Its kind of irritating to be honest. I was thinking something was wrong with our website, but then again I was thinking there has to be nothing wrong with our website its the same as usual.

Well I started to search around and I noticed a lot of people have been having similar problems from the same data center that we our having problems from, so I’m wondering if this is an algorithm change or what. I’ve seen this happen before, but not even near as a big of drop as what happened this time and I’ve even seen keywords completely disappear from SERP’s, but then all suddenly they reappear.

For example take a look at these articles, postings, and discussions from other people that have been having problems.

Huge Drop in US Google: This guy claims that his site has dropped dramatically from US Google only, but not any other data centers.

Huge Rankings Change!: This guy claims he has lost his rankings too, which I’m not sure on the full specs of his keywords and what datacenters hes referring to.

Also there was a post over at Digital Point that has now been deleted the guy was ranking for Bidding Directory, but now hes all the way on page 300, but on all other data centers hes ranking just fine. If you check out Google Webmaster Central Help you’ll find out a lot of people have been experience a dramatic drop in rankings and they all seem to be having problems from the same data center, and better yet pay attention to the discussion boards over at Digital Point and if you notice some of the people that are claiming they have lost there rankings for certain keywords its only from one data center, but if you search all other data centers using Google Datacenter Watch tool from McDar you’ll notice there showing up on all other data centers.

It seems that all these rankings are coming from one data center and that is .147, if you look at the Google Datacenter Watch Tool and click on the .147 radio button, and then look to the very first window to the left that is where all the rankings seem to be disappearing at, but all other data centers seem to be working fine.

For example Vkistudios.com is ranking on page 2 for internet marketing on all data centers, but if you view that one data center under .147 that I was referring to in the last paragraph you’ll notice its not there just like many other websites.

Like I’ve said I’ve seen this happen before, but not as bad I guess I could say, so my question to you guys have you notice a dramatic alter in your rankings or seen similar problems that I’m seeing across discussion board and etc?

You know some brands depend on search engines which theres nothing wrong with that, but you always want to have something else to fall back on I mean for real you can’t depend on Google your whole life who knows they might just all suddenly decide to change something around that effects every body. I really got to thinking of this today when I noticed our site wasn’t showing up for certain keywords which I explained in a recent post called Google Serps Changed Over Night.

Now imagined your website just vanished from the SERP’s and you did nothing wrong at all, but Google decided to chagne a algorithm around and you lost 50 percent of your traffic or even all of it then what would you do, me personally I would be pretty frustrated thats why I say you shouldn’t depend on them 200 percent. There is many other areas you can focus on that can make you a gold mine and people use it all the time and thats Pay Per Click or even Blogs.

Blogs

Lets start with blogs, blogs can be hard to build up, but are well wroth the time. If you take the time out and build a blog up and your subscriber list you can get major exposure from it plus a lot of natural links which search engines love, but the main idea behind building a blog up is brand recognition and the viral effect any one knows thats famaliar with blogs knows they can create one hell of a viral market that spreads and which results in more sales.

The downfall about blogs i they do take time and honestly not every blog succeeds in the web 2.0 space there is only so many good blogs out there, but if you are persistent and stay motivated the chances of your succeeding will be a lot higher and eventually your train will roll in with a blog, but its something that takes a lot of encouragement and work to get going, but like I said its well worth it.

Pay Per Click

Pay Per Click is extremely powerful speaking you use it right there has been several companies that have grown from little in house companies to fortune 500 companies and better yet look at these affiliate marketers making millions a year by using PPC and promoting affiliates now ask your self why can’t you do the same for your business, I see no reason why not.

The thing is with pay per click its just like anything if you want to be successful at it your going to have to give it all you got and it will take time unless your someone that gets lucky and just start ramping up with cash over night which that don’t happen to every one I mean granted it has happened to people, but its rare. I talked to Jeremy Schomaker a few times through e-mail actually a lot and he said he actually didn’t start becoming successful until his last 3-4 years he also mentioned if he has been successful at anything that is failing at business because he went 10 years with making no money and was in 50k plus debt and I’ll be honest I really think Jeremy he is doing very well now speaking he probably does a million + a year off the web I’m not sure how much he does, but I know he does damn good.

Conclusion
So do you have multiple sources for income on the web and traffic, most certainly, but do you have the time and effort to put into what you want that right there is the problem a lot of people know what they want, but they don’t apply it intellectually, so give it some thought and don’t ever get discourage and don’t depend on Google for everything.

I woke up last night and was just checking some of our rankings and just doing the general search, but then next thing I know our site was completely gone, so I panic and then I checked my webmaster central and everything seem to be fine and we haven’t been doing anything to get penalized we never do our site is white as it gets.

Then I was thinking maybe our site got hit because I just changed a bunch of titles (100’s of pages) so I go to the webmaster re inclusion to send them an e-mail asking them what happen, but then I got to thinking of it why not search the data centers to see if our website is showing up in other data centers well sure enough it was they was showing on every single data center.

Well by this time I’m not to worried about it, but then I’m thinking in my head why is our site not showing up on our data center for and about 4 hours go by I’m working answering some e-mails, taking calls, doing interviews, and etc then all suddenly I’m thinking duh Tyler check social networks and see if any one else is having any problems and sure enough every one is having issues and all the people that are having issues live in Indiana or close by Indiana so the data is coming from the same data center.

I figured this out of course by using the Google Data Center Search Tool and I notice the keywords that other people were complaining about was the same data center I was having issues with also these people lived close by and honestly I’ve seen this happen before and everything went back to normal, but this roll was pretty hard I’m still positive everything will be back to normal I see a ton of sites missing out of the SERPS (Search Engine Results Pages) after I started researching it.

So should you be worried, absolutely not it will level back out just give it a few days. Also keep in mind to always check social networks if your having some odd problems with your site you never know every one else might be having the same issues Digital Point is always the best place to check and by far is the most active forums on the web.

A lot of people get so caught on page rank, I mean literally caught on it. I had one guy wanting to buy a presell page on my website that was only one link, and we don’t sell links for what he was wanting to do with it and matter fact we don’t sell links on our site period. I don’t do any advertising for other companies unless its natural advertising through our blog which granted we have a pretty good directory, but we don’t promote it for search engine purposes by any means which granted it will help with search engines most certainly, and matter fact we haven’t even bought one link for our directory all of the links into it are natural.

Anyways don’t go buying links for page rank maybe a few links will be ok, but some people seem to think every link they buy must have high page rank personally if it was me and I was trying to promote a site I would try to acquire links that are from pr1,2,3 pages the reason being is because you can get more drive to your anchor text because with high page rank links your only going to have so many of them and the chances of your anchor text being credited a lot is low you might have some page rank flow which will help with your content and etc, but a bunch of lower quality links with your desired keyword in the anchor text can sometimes be better.

I’m not saying go get a bunch of cheesy links, I’m just saying don’t get caught up on the page rank which yes its nice to have, but use contextual links and etc for ranking purposes. Then use high page rank links to gain page rank, but every link you buy does not have to be a high pr link at all, so don’t be one of them people that set around all the time wanting nothing, but the top notch links, but you never get any traffic and believe me I know people like this they think they have to get a high quality link every time, but yet there site gets no traffic, but then they don’t understand why and they keep thinking its because they got to have the top notch links and there wrong.

Use contextual links for ranking purposes and high page rank links just for page rank. Simple as that and always get links with then content of course.

You know I’m starting to wonder if this is just Google bug, or something to that nature you’d think they’d penalize other sites then these sites. I know some websites that are really under the radar beyond the radar that did not get hit, but certain sites that are at a more organic approach got hit hard.

I have been looking at every ones rankings for the last 4-5 hours and checking into a lot of sites that I know of, and I knew what there ranking were before, but guess what? All there rankings are still the same quite interesting. None of these sites rankings have went down at all, there all high as they have always been. Here in a month or so I have a quite of few friends that got hit and I’m going to ask them if there traffic has went down, and if not this comes to tell us that Google has a pr bug, or pr had nothing to do with there traffic.

Which I highly do know that page rank does put more juice into sites such as document importance and etc. Generally the more pr you got the more your keywords count for. Its just sometimes people get all to caught up on page rank and forget about other things. Well how is some important ways that we can all tell if these sites are losing any traffic that got hit.

Make a list of all the sites that got hit and record there compete.com rank, and Alexa ranking. Do that today, and then in a month or so check back, or better yet check back every week or so. Then see if there traffic or ranks are going down at all. Like I said I will be communicating with a lot of people I know to see if there traffic has went down at all such as searchenginejournal.com and etc.

You know last few weeks I have noticed Google has been doing some updates on numerous things well it has changed a few aspects of there search engine results. I also think Google is trying to get more strict on there organic search such as bringing back a so called cleaner results and I think there algorithms are getting more precise with there search results.

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K I’m back with a post to update on the post I had the other day. I wrote a post last night called Google Serps have Change to Unrelevant Results I stated in there how Google was ranking some odd ball websites which one of them is back I’m quite surprised a blog spot blog is ranking number 2 on Google generally that don’t happen, but its possible of course. The unrelated website is not listing now (the one I was referring to last night), and I haven’t had a chance to check all the data centers using the Google Data Center Tool, but I’m going to look into it. Anyways look at the 2 images below you notice number 2.

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