It’s true that it takes great link building and linkbait to increase website traffic and rankings from search engines, but how you go about doing it will determine how successful you will be. A lot of folks aren’t sure if they should reciprocate links, buy links or simply earn them. Then there are some who use software to do all of the management for the link building process instead of doing it manually. What everyone should be doing is figuring out a way to win readers over and influence them in a way that will make them want to link back to your content.
Get People Interested
People aren’t just going to link to your website because you want them to — you’re going to have offer them something in return…valuable content. When creating your content, you will need to focus on writing about something that is interesting and/or of great use to your readers. Your readers must gain something from linking back to your site — this could be that you bought or traded something in exchange for a link. Or it could be that you offered content that was valuable enough for them to want to share it with their own readers. If you will be contacting site owners about a link, you will need to have in mind what it is that you have to offer them in return. If the only benefit you have in mind is for your own site, then you’re better off not making that request at all.
Make Your Readers Feel Important
This doesn’t mean you have to kiss the butts of your readers, but you should offer compliments and make them feel worth-while. You can do this by offering positive comments on a certain article or resource from someone’s site — afterward you can politely request for a link from the individual and have a higher chance of being rewarded. When a site owner sees a post about their website and/or content, it shows that you’ve spent enough time on their website to know that they area good match and it will make them feel important.
Use Names When Relevant
Once you have a specific site owner in mind, get to know the individual before addressing them. If you can get their name or pseudonym, you can use that within your post. This is like pointing a spotlight at the intended target, which they may enjoy. Everyone likes exposure. To find the names of the site owners, you can just search around their website for contact information of the editor. Most of the time, you will find their name within the email (email@example.com), if not, you may have to email them to obtain that information.
Approach Your Posts with Your Readers’ Perspective
Since you are asking your readers to go out of their way to link to your site, you will need to try to see things in their perspective. Before creating or sending out a link request, you will need to keep in mind the perspective of the reader, so put yourself in their shoes. If someone came to you asking for a link, would you jump right to it and accept the request? On the other end, if the requester took the time to look over your site and politely and personally contacted you about an article post that you could really share with your readers, you’d probably be more willing. With that in mind, you can begin crafting your request for a link from a site owner and probably be successful.
While you’re steady link building, the real process at hand involves building relationships. This is sometimes automatically done when linking up with other sites in your category. Other times you’ll need to work at building these relationships. Linking is a whole lot like endorsing. By linking a site on your web page, it’s like telling a friend about a shop, service or product that you’ve recently used and liked. Now, this doesn’t mean that you should make requests by sending out dozens of emails to random folks about your site. This is like going to a party and giving flyers to any old body and asking them to tell all of their friends to buy your product or service. Sure, you might get one or two sales, but this isn’t the best route to go.
Your quest is to build good quality links that will eventually lead to great relationships. You can create these relationships through the use of email, blogs and discussion forums. When it’s relevant, you can make requests for links, but make sure to respect their opinions and their time once you’ve made the request. With this method, you may not see an overload of inbound links overnight, but you’ll soon see a steady flow of quality links, without all the work and hassle of just sending out emails to any and everyone.
Using Blogs to Engage with Readers
If you don’t already have one on your site, consider building a blog and using it to communicate with your readers. Posting up topics that are worth discussing will make people want to visit your site often. If any of them happen to be site owners they are more likely to link back to your content. To ensure that the right people are finding your content, make sure to implement keywords that relate to the blog post. Sometimes, it is better to create post titles that have keywords that are more likely to be punched into search engines, rather than choosing a heading that is solely based on relevance. Do your research to ensure that the keywords you have chosen are relevant and rich as well.
Now, that you have your website and/or blog up and running, getting visitors to come and come often is your next battle. In order to make your site one of the most visited and respected on the Web, you will need to create viral content. Creating viral content is a make or break situation. You’ll need to develop text that isn’t just filled with keywords, but that is filled with great quality. A lot of people make the mistake of creating content based solely on old SEO techniques. With link building, you will be able to create linkbait that will generate you more traffic than you can image — that’s if you do things the “write” way.
Creating Quality Linkbait
If you’re looking for your content to be viral, you will need to create content that is worthy of linking to. Whatever niche you’re in, you’ll need to know who your targeted audience is and write towards them. Now, there are a variety of ways that you can create linkbait — first off, you need to ask yourself, why people would want to link to your content. Are you sharing valuable information, newsworthy pieces or educational facts? Maybe you’re content is more entertainment based — no matter what niche you’re in, you’ll need to make it so that people must link to your site on their blogs and websites. The time you put into your blog is what will show through your posts. If you rush through it and it isn’t your best work — you won’t see any grave improvements. Low quality equals low traffic. Would you put links in your blog to poorly written or irrelevant content? Likely not.
Who Will Bite Your Bait?
Okay, so you’ve figured out what you want to write about on your site, but do you know your angle? General posts are good, but specialized posts are great. Who exactly are you writing for? If you can narrow down who your audience is and specifically target them, you will be able to draw them in easier. Those searching for the type of content you have will find you easily and are more likely to bite your bait. Having just keywords without carefully thought out content may get you views, but this isn’t your goal. Your goal is to bait in potential inbound links from a particular online population.
Your best bet is to get your links posted up on sites like Digg, Technorati and Reddit. A lot of people are able to spam their way up on these homepages, either through overloads of keywords and links, but if the site isn’t worthy enough it won’t receive any linking love. The amount of Diggs your post receives or how popular it becomes isn’t what you should base your success upon. Articles that have received a lot of hits doesn’t always receive good link volumes. There have been instances where articles that aren’t popular have received more linkbait and others that are popular that don’t receive one single inbound link.
Time Sensitive Content
If your focus is on delivering newsy articles, the shelf-life of the content is limited. Time sensitive pieces require quick creation, without sacrificing quality. Your best bet is to get on Digg or Reddit or any other social news media home page. Create content that is great and full of facts that has been properly researched. If your work isn’t credible or has wrong facts, you will soon gain a bad name for yourself, so make sure to search around for the facts before posting up. Also, the quicker you can post up newsworthy content, the more likely you will attract more link love. There are plenty of bloggers and site owners out there that are looking for breaking news and will link back to the sources they have found. If you can be one of the first, if not the first, then your chances are a whole lot higher.
There is even a chance that someone may see your post for the first time on a social media site and like it so much that they decide to follow your posts. With this in mind, make sure that you create all of your posts like it is your first. Don’t allow your content to deteriorate over the remainder of your posts because you could end up losing fans. Also, make sure that the sites you post your article to will do justice for you. Use social news sites for your newsworthy content and for your informational articles, you can use sites that offer a lot of posts within your niche; this way you know for sure the social media website already has the online population that you’re looking for. If you’re posting up academic material, Digg isn’t your best bet. Also, don’t just stick with your usual social media sites (Digg, Reddit, Netscape, Newsvine, Technorati, etc), try to branch out to others — the more the better.
Motivations for Linkbaiting
There are a couple of motivations that people have for content sharing. The top reason people share content is for self-expression. By allowing visitors to express themselves using social share buttons and comment threads, your audience is able to provide more engagement with your content. Viewers like to express their beliefs and interests related to posts, so if you can push this motivation, do so.
Another motivation for content sharing is to feed the need to feel like they are a part of something. Through communities, they are able to fulfill this desire — this is especially so if they are in a community that has a niche they are dominant in. Another reason to be more niche specific. One of the best motivations out there is for altruism. When a viewer sees content, such as a report that raises awareness about a community problem, sharing the content will make users feel like they’ve done the right thing for the cause.
There are multiple reasons you could develop a website — it could be for business or personal purposes. So whether you’re looking to sell products, advertise services or create a social site that brings in revenue, you’ll need to increase website traffic. In order to do this, you’ll need to implement techniques that will help increase link building within your site. With link building, your website will connect with other sites that will help to bring in their traffic to your site — this means more visitors and potential profits.
Use Social Media Websites to Your Advantage
Just about everyone is a part of a social media website, such as Digg, Yahoo Buzz and Reddit. To quickly build links for your website, you’ll need to get on the front page of social media websites like Digg, Reddit, and Yahoo Buzz. There are plenty of social sites that you can use to gain visibility and increased traffic. The key is with your headline — if it is eye-catching, you should have no problem drawing in visitors. But in order for you to create an engaging headline, you need to know exactly who your audience is. Keep in mind that each social media site has different types of audiences — for instance on Myspace, your headline may need a different approach than your headline for Fark. Carefully study the demographic of these sites to ensure that you’re drawing in the right crowd.
Also, make sure to choose the keywords in your headline accordingly. Also, many headlines on sites like Digg require you to create a short description — this too should be carefully thought out and written. Many people look at just those two factors to determine whether your site is worth visiting. Some post the first paragraph of their web page for the description as a teaser, but you can create a specialized description if you want. If you decide to make a unique description, make sure to include keywords and make it appealing for the audience it is intended for. Also, make sure to create another username when submitting your content to social media sites because using your own name is usually frowned upon.
Building Links Naturally
It’s almost a given that family and friends will become members of your website or blog. You’d be surprised at how quickly the traffic to your site can build with networking. After adding your friends and family, you can have them recommend your site to people they know as well; then the chain continues. Soon you have second cousins and all of their friends reading your blog or browsing your site. If you have an account with Facebook, Myspace, Twitter or any other social networking site, post up your website link on there as well.
Gain Popularity with a Blog
Adding a blog to your site not only looks good to your visitors, but to Google as well. In fact, Google is in love with blogs. If you can keep your blog up to date with fresh content and include internal links, your Google search rankings will blow the roof. Having a blog is the easiest and quickest way to add new content to your website. When you get high Google ratings, your site will be placed higher on the search engine’s list when your keywords are entered into their system. This means more visibility and traffic for you. Maintaining a blog is simple with different platforms, such as WordPress and b2evolution. It’s a good idea to add one or more unique posts to your blog on a daily basis.
Link Up with Local Organizations
Consider joining your city’s chamber of commerce. This will give you the opportunity to network with other businesses and create links back to your website. Depending on the type of business you’re running will determine how well you will increase lead generation — you can enhance your chances by networking with other people and businesses in your city.
Non-Profit Organizations can be Profitable
There are tons of non-profit organizations in every city in every state in the U.S. Get to know some of them and see how you can help them out. If you’re good with building websites, offer to create one free of charge. Or if you have other talents they can possibly use, offer them in exchange for placing links on their websites.
Spread the Word with News Sites
Create relationships with news writers that can write a story about you and your business. It would be best to get connected with a writer that works for an online newspaper because they offer more exposure. You can also place link backs on your story or somewhere on the news site.
Link In…Link Out
You’re doing a lot of linking in, but how about linking out? With this technique, you are placing links to other relevant blogs within your site/blog. A lot of bloggers take note of who is placing their website links on sites and are likely to return link love. Sites like Technorati are especially known for showing gratitude to sites that post up their links. Now, this will take more than just posting up a link anywhere in your blog. You will need to make a good headline and actually talk about the topic surrounding the link that you will be posting.
Using Emails for Networking
Create an email message that will grab readers’ attention. The content of your email should be juicy and flow easily, ensuring that majority of readers will read the entire letter. Your goal is to captivate, gain interest and create a need for action. These emails can be sent out to potential visitors and subscribers of your website.
Post as a Guess Blogger
Find websites and blogs that are within your niche and create posts as a guest. The purpose of creating these posts are to gain awareness of you and site — write something that is engaging and that will profile what you’re about. This will also give you an opportunity to link back to your website. It is important that the content you create is unique and very well written. Usually the back link is placed next to your byline.
Internet Directory Submissions
This is one of the top ways of link building. With this method, you are posting your blog posts and articles to business directories that are relevant to the niche of your website. You will have to fill out forms about you and your company, but take the time to do them thoroughly because the info will be used for your benefit.