Link Building  
 
Quality Links vs. Spam Links? Read On »
By Safiyyah Lanier February 26, 2010

quality-servicesOne of the greatest questions that Web site owners ask is what’s more important, quality of links or quantity of links? Back in the hay day, it was more about numbers — the more backlinks a Web site had, the better. This eventually sent everyone on a frenzy looking to purchase and beg for links from any and every where. A lot of people ended up purchasing backlink packages in large volumes, but even with all of the backlinks they had, their site wasn’t getting ranked any higher. Of course, this is because Google caught on and eventually decided that this wasn’t going to cut it. Today, it takes more strategy to build links and popularity on the Web, so marketers are going to have to work harder to get ranked higher.

The reality of backlinks today is, if it isn’t an authoritative site or highly ranked, it isn’t worth being linked to. A lot of folks are still thinking with the mindset that they should be the site owner with the most links. Truth be told, the Web sites that tend to be on top ten or twenty lists have much fewer links; and the reason they’ve made it to the top of these lists is because they used quality links.

Finding Quality Links

It’s true that beggars can’t be choosers, but in this case, you will have to be just a bit. In order to build up quality links, you will have to search through SERPs to find trusted, authoritative, highly ranked Web sites. This is called manual link building. The sites that you should be aiming for should be in the same niche of your site or somehow related otherwise. But before you go about requesting links from high quality sites, you will need to ensure that your site is high quality as well. No one wants to link to content that is irrelevant or lacks entertaining or important info. Making your content sell itself is one of the best ways to bring in more inbound links. Unfortunately, when you have high quality content, you may bring in much-wanted attention from unworthy sites.

Weeding Out the Good from the Bad

When you have a site that has great content that is linkable, you will likely bring in more links, but a lot of these could be insufficient for your site’s benefit. When Google is ranking your Web site, it checks SEO, content quality and backlinks from trusted sites. So this means that if your site has 100s of inbound links from sites that are considered to be irrelevant or of poor quality, you will get no points. For instance, if you have a Web site that talks about the game of poker and you have backlinks from sites that are talking about animals and food, you won’t earn any points from Google. Now, although you won’t be able to control the fact that all types of sites will be linking to your site, you can ensure that you do have some quality links.

This is the time when manual link building can be very beneficial. In this case, you will be able to control which sites will be linking to your site and it will help to ensure that you are viewed highly when scanned by Google.

Manual Link Building

If you’ve decided to try to quit the link spamming game and try manual link building, here are a few good tips to keep in mind while considering sites:

  • Check to see if the Web site has related content to yours
  • See what the ranking is for the site
  • What type of neighborhood is the site in and who are its neighbors? (Meaning, who are they linking to and who is   linking to them? Try using Yahoo! SiteExplorer to get a review of any site beforehand
  • Use PageRank to find sites with high rankings
  • Is the site considered a trusted site within the niche they’re in?

Another way of getting links manually is to link to sites you would like to receive links from. Keep in mind though, Google tends to frown upon sites that have reciprocal links (when you link to a site that has linked to yours and vice versa).

What Determines a Good Quality Link

Now, that you have the idea of spamming out of your plans for building links, you will need to carefully choose sites that will offer quality backlinks. Here are a few characteristics to look for in a link:

  • Has a keyword anchor. It is better to link to a keyword that is related to your site rather than an image.
  • Is relevant to your site
  • Has a high PR ranking on Google
  • Is one way (non-reciprocal)
  • Has a unique domain name and IP address; the links that you have for your site should be on a different domain, using a separate IP address.

Avoid

  • Links that have no-follow tags; pages that have a no-follow code embedded is useless. This tells Google not to follow the links on their page
  • Backlinks that are on pages with 100s of other links — this is like standing in the middle of a large crowd.
  • Links that are automated; programs that offer to automate the process for you is too good to be true — if it was official, everyone would be doing it.
  • Link farms, Free for Alls and Forums — these are considered poor quality. Although they may offer temporary boosts, it won’t benefit you for the long-term. They tend to lose quality as time passes by.

The next time you consider choosing quantity over quality, keep in this in mind — if you have 5 sites that have authorities that are worth 2, 3, 5, 5 and 3; the total authority gained would be 18. Then if you have two sites that have authorities that are worth 10 and 10, you have 20 gained authority points. Lesson

10 Reasons Why You Should Use Twitter Read On »
By Safiyyah Lanier February 24, 2010

twitter-1The world seems to revolve around the Internet these days, making it vital for Web sites and businesses to get out there and make themselves known. It’s dog-eat-dog when it comes to Web marketing, so you’ll have to do whatever it takes to get to the top. One of the best ways of getting the word out about your business and/or Web site is to use social media networks like Twitter. Here are some reasons why you should use Twitter and how it can benefit you.

  1. Creating a Brand: As a company, your top goal is to create a brand that will sell the products and services you offer. Making consumers loyal to you is what keeps a business thriving. On Twitter, it doesn’t matter if you’re a startup or a small business that’s been in operation for ten years — anyone can build a brand. Your best bet is to create a personal account if your company isn’t well-known yet — people don’t like to talk to LOGOs; plus, a personal account will make you friendlier to Tweeters. Humanizing your business is always an effective route. By having your business up on Twitter puts you in the position to show the world that you are a part of the online community. You will become a social personality that will slowly but surely bring in more followers, who can eventually become loyal customers.
  2. Touching Base with Customers: Every business wants to be able to connect with their customers on a regular basis and Twitter lets you do just that. After branding, this should be your top priority. The reason Twitter is great for businesses is because it allows them to communicate with consumers directly. It’s like attending a worldwide party and being able to stand up in front of everyone and speak (and everyone actually listens). Those that are following you on Twitter will receive updates on your comments each time you post something up. You can also turn things around by keeping track of what your customers are tweeting. Getting to know them personally will help you to create a better brand and products/services that are more customer oriented. Also, make sure to reply back to customers as quickly as possible — they love that.
  3. Getting Feedback from Customers: After working with a few tweeters that you’re connected with, you will likely receive feedback about your companies services and/or products, and how they can be improved. Just make sure that you can take criticism because it can be used for your benefit. Listen to what your customers have to say and try your best to cater to their needs.
  4. Marketing for Free: Sounds too good to be true actually, but Twitter allows you to market your company without having to spend a pretty penny. You’ll be able to connect with potentially millions of people who in your eyes are potential sales. Marketing on Twitter is simple, whatever you post on your account will be seen by whoever looks into your profile and by those who are following you. In order to gain more followers, you should take the time to search around for people to connect with. Don’t become a spammer, be genuine and you will steadily build a group of followers. In most cases, tweeters will spread the word about a company they have enjoyed working with, which helps to increase followers and business for the company.
  5. Building Links and Traffic: Getting more traffic to your site can easily be done using Twitter as well. Once you’ve created a personal or strictly business persona on Twitter and have developed followers, you will find it very beneficial to post up links to your business Web site. It will help to bring in more visitors and if you create great content for the site, you will be well on your way to building quality links. Developing content that offers information that is valuable to readers will help to keep people coming back to your site. You will even find a great deal of conversions of visitors/readers to buyers. Consider posting up a link to have people follow you on Twitter. When people see that you have a Twitter account, it shows that you are more than just a LOGO. When they follow you they will receive updates about your offerings, which brings us to the next reason why you should use Twitter.
  6. Posting up Deals, Coupons and News: Everyone likes a great deal and as we all know, it’s a great way to bring in more buyers. By posting up coupon codes and special deals for products and services that you’re offering, it will catch the eye of many tweeters who could use your business. You can even make it a special deal for tweeters who are following you — that could help to get you more followers you can advertise to. Any company news that you would like to inform customers about can also be done through tweets. Keep customers and employees in the loop.
  7. Keeping an Eye on Competition: Unfortunately, you’re not the only business on Twitter who is looking to get some attention. Use it to your benefit — keep an eye on your competitors to see what they’re up to. Whenever they’re offering a deal, try to outdo them, but don’t get too competitive to the point where you’ll end up losing money. You can look at the tweets their customers are giving them — these could be good reviews or complaints. If you see someone having a problem with the competitor, tweet them and see if you can offer a “helping hand”.
  8. Increase Sales: Another great reason to use Twitter is to help increase the sales of your business. Since you’ll be receiving more attention than you probably ever have, you will receive the chance to sell more to more people.
  9. Networking: Tired of attending local networking events that seem to never work? Now, you can effectively network with companies and individuals that are more likely to help you bring in more customers. Connecting with like-minded people can help to increase peer recommendations and testimonials.
  10. Finding Prospects:You can use Twitter to find potential clients; you just simply type in keywords that are related to the services or products that you offer. You can then follow the users that pop up on the search results. Then begin tweeting about topics that are parallel to what you have to offer. Keep in mind that you should use direct messages or offline communications to keep prospects closed away from public channels.

Conclusion: Overall, using Twitter to boost your company’s or Web site’s visibility can be done with a few clicks of the mouse. Most of the work has already been done for you — all you have to do is make an account on Twitter and begin following and being followed. Make sure to stay active with tweeting to ensure that you build a reputable brand for your site or business.

How to Influence Your Readers for Links Read On »
By Safiyyah Lanier February 17, 2010

It’s true that it takes great link building and linkbait to increase website traffic and rankings from search engines, but how you go about doing it will determine how successful you will be. A lot of folks aren’t sure if they should reciprocate links, buy links or simply earn them. Then there are some who use software to do all of the management for the link building process instead of doing it manually. What everyone should be doing is figuring out a way to win readers over and influence them in a way that will make them want to link back to your content.

Get People Interested

People aren’t just going to link to your website because you want them to — you’re going to have offer them something in return…valuable content. When creating your content, you will need to focus on writing about something that is interesting and/or of great use to your readers. Your readers must gain something from linking back to your site — this could be that you bought or traded something in exchange for a link. Or it could be that you offered content that was valuable enough for them to want to share it with their own readers. If you will be contacting site owners about a link, you will need to have in mind what it is that you have to offer them in return. If the only benefit you have in mind is for your own site, then you’re better off not making that request at all.

Make Your Readers Feel Important

This doesn’t mean you have to kiss the butts of your readers, but you should offer compliments and make them feel worth-while. You can do this by offering positive comments on a certain article or resource from someone’s site — afterward you can politely request for a link from the individual and have a higher chance of being rewarded. When a site owner sees a post about their website and/or content, it shows that you’ve spent enough time on their website to know that they area good match and it will make them feel important.

Use Names When Relevant

Once you have a specific site owner in mind, get to know the individual before addressing them. If you can get their name or pseudonym, you can use that within your post. This is like pointing a spotlight at the intended target, which they may enjoy. Everyone likes exposure. To find the names of the site owners, you can just search around their website for contact information of the editor. Most of the time, you will find their name within the email (julia.burns@website.com), if not, you may have to email them to obtain that information.

Approach Your Posts with Your Readers’ Perspective

Since you are asking your readers to go out of their way to link to your site, you will need to try to see things in their perspective. Before creating or sending out a link request, you will need to keep in mind the perspective of the reader, so put yourself in their shoes. If someone came to you asking for a link, would you jump right to it and accept the request? On the other end, if the requester took the time to look over your site and politely and personally contacted you about an article post that you could really share with your readers, you’d probably be more willing. With that in mind, you can begin crafting your request for a link from a site owner and probably be successful.

Building Relationships

While you’re steady link building, the real process at hand involves building relationships. This is sometimes automatically done when linking up with other sites in your category. Other times you’ll need to work at building these relationships. Linking is a whole lot like endorsing. By linking a site on your web page, it’s like telling a friend about a shop, service or product that you’ve recently used and liked. Now, this doesn’t mean that you should make requests by sending out dozens of emails to random folks about your site. This is like going to a party and giving flyers to any old body and asking them to tell all of their friends to buy your product or service. Sure, you might get one or two sales, but this isn’t the best route to go.

Your quest is to build good quality links that will eventually lead to great relationships. You can create these relationships through the use of email, blogs and discussion forums. When it’s relevant, you can make requests for links, but make sure to respect their opinions and their time once you’ve made the request. With this method, you may not see an overload of inbound links overnight, but you’ll soon see a steady flow of quality links, without all the work and hassle of just sending out emails to any and everyone.

Using Blogs to Engage with Readers

If you don’t already have one on your site, consider building a blog and using it to communicate with your readers. Posting up topics that are worth discussing will make people want to visit your site often. If any of them happen to be site owners they are more likely to link back to your content. To ensure that the right people are finding your content, make sure to implement keywords that relate to the blog post. Sometimes, it is better to create post titles that have keywords that are more likely to be punched into search engines, rather than choosing a heading that is solely based on relevance. Do your research to ensure that the keywords you have chosen are relevant and rich as well.

How to Make Your Content Viral Read On »
By Safiyyah Lanier

Now, that you have your website and/or blog up and running, getting visitors to come and come often is your next battle. In order to make your site one of the most visited and respected on the Web, you will need to create viral content. Creating viral content is a make or break situation. You’ll need to develop text that isn’t just filled with keywords, but that is filled with great quality. A lot of people make the mistake of creating content based solely on old SEO techniques. With link building, you will be able to create linkbait that will generate you more traffic than you can image — that’s if you do things the “write” way.

Creating Quality Linkbait

If you’re looking for your content to be viral, you will need to create content that is worthy of linking to. Whatever niche you’re in, you’ll need to know who your targeted audience is and write towards them. Now, there are a variety of ways that you can create linkbait — first off, you need to ask yourself, why people would want to link to your content. Are you sharing valuable information, newsworthy pieces or educational facts? Maybe you’re content is more entertainment based — no matter what niche you’re in, you’ll need to make it so that people must link to your site on their blogs and websites. The time you put into your blog is what will show through your posts. If you rush through it and it isn’t your best work — you won’t see any grave improvements. Low quality equals low traffic. Would you put links in your blog to poorly written or irrelevant content? Likely not.

Who Will Bite Your Bait?

Okay, so you’ve figured out what you want to write about on your site, but do you know your angle? General posts are good, but specialized posts are great. Who exactly are you writing for? If you can narrow down who your audience is and specifically target them, you will be able to draw them in easier. Those searching for the type of content you have will find you easily and are more likely to bite your bait. Having just keywords without carefully thought out content may get you views, but this isn’t your goal. Your goal is to bait in potential inbound links from a particular online population.

Your best bet is to get your links posted up on sites like Digg, Technorati and Reddit. A lot of people are able to spam their way up on these homepages, either through overloads of keywords and links, but if the site isn’t worthy enough it won’t receive any linking love. The amount of Diggs your post receives or how popular it becomes isn’t what you should base your success upon. Articles that have received a lot of hits doesn’t always receive good link volumes. There have been instances where articles that aren’t popular have received more linkbait and others that are popular that don’t receive one single inbound link.

Time Sensitive Content

If your focus is on delivering newsy articles, the shelf-life of the content is limited. Time sensitive pieces require quick creation, without sacrificing quality. Your best bet is to get on Digg or Reddit or any other social news media home page. Create content that is great and full of facts that has been properly researched. If your work isn’t credible or has wrong facts, you will soon gain a bad name for yourself, so make sure to search around for the facts before posting up. Also, the quicker you can post up newsworthy content, the more likely you will attract more link love. There are plenty of bloggers and site owners out there that are looking for breaking news and will link back to the sources they have found. If you can be one of the first, if not the first, then your chances are a whole lot higher.

There is even a chance that someone may see your post for the first time on a social media site and like it so much that they decide to follow your posts. With this in mind, make sure that you create all of your posts like it is your first. Don’t allow your content to deteriorate over the remainder of your posts because you could end up losing fans. Also, make sure that the sites you post your article to will do justice for you. Use social news sites for your newsworthy content and for your informational articles, you can use sites that offer a lot of posts within your niche; this way you know for sure the social media website already has the online population that you’re looking for. If you’re posting up academic material, Digg isn’t your best bet. Also, don’t just stick with your usual social media sites (Digg, Reddit, Netscape, Newsvine, Technorati, etc), try to branch out to others — the more the better.

Motivations for Linkbaiting

There are a couple of motivations that people have for content sharing. The top reason people share content is for self-expression. By allowing visitors to express themselves using social share buttons and comment threads, your audience is able to provide more engagement with your content. Viewers like to express their beliefs and interests related to posts, so if you can push this motivation, do so.

Another motivation for content sharing is to feed the need to feel like they are a part of something. Through communities, they are able to fulfill this desire — this is especially so if they are in a community that has a niche they are dominant in. Another reason to be more niche specific. One of the best motivations out there is for altruism. When a viewer sees content, such as a report that raises awareness about a community problem, sharing the content will make users feel like they’ve done the right thing for the cause.

Ten Strategies to Increase Links to Your Website Read On »
By Safiyyah Lanier February 12, 2010

Link BuildingThere are multiple reasons you could develop a website — it could be for business or personal purposes. So whether you’re looking to sell products, advertise services or create a social site that brings in revenue, you’ll need to increase website traffic. In order to do this, you’ll need to implement techniques that will help increase link building within your site. With link building, your website will connect with other sites that will help to bring in their traffic to your site — this means more visitors and potential profits.

Use Social Media Websites to Your Advantage

Just about everyone is a part of a social media website, such as Digg, Yahoo Buzz and Reddit. To quickly build links for your website, you’ll need to get on the front page of social media websites like Digg, Reddit, and Yahoo Buzz. There are plenty of social sites that you can use to gain visibility and increased traffic. The key is with your headline — if it is eye-catching, you should have no problem drawing in visitors. But in order for you to create an engaging headline, you need to know exactly who your audience is. Keep in mind that each social media site has different types of audiences — for instance on Myspace, your headline may need a different approach than your headline for Fark. Carefully study the demographic of these sites to ensure that you’re drawing in the right crowd.

Also, make sure to choose the keywords in your headline accordingly. Also, many headlines on sites like Digg require you to create a short description — this too should be carefully thought out and written. Many people look at just those two factors to determine whether your site is worth visiting. Some post the first paragraph of their web page for the description as a teaser, but you can create a specialized description if you want. If you decide to make a unique description, make sure to include keywords and make it appealing for the audience it is intended for. Also, make sure to create another username when submitting your content to social media sites because using your own name is usually frowned upon.

Building Links Naturally

It’s almost a given that family and friends will become members of your website or blog. You’d be surprised at how quickly the traffic to your site can build with networking. After adding your friends and family, you can have them recommend your site to people they know as well; then the chain continues. Soon you have second cousins and all of their friends reading your blog or browsing your site. If you have an account with Facebook, Myspace, Twitter or any other social networking site, post up your website link on there as well.

Gain Popularity with a Blog

Adding a blog to your site not only looks good to your visitors, but to Google as well. In fact, Google is in love with blogs. If you can keep your blog up to date with fresh content and include internal links, your Google search rankings will blow the roof. Having a blog is the easiest and quickest way to add new content to your website. When you get high Google ratings, your site will be placed higher on the search engine’s list when your keywords are entered into their system. This means more visibility and traffic for you. Maintaining a blog is simple with different platforms, such as WordPress and b2evolution. It’s a good idea to add one or more unique posts to your blog on a daily basis.

Link Up with Local Organizations

Consider joining your city’s chamber of commerce. This will give you the opportunity to network with other businesses and create links back to your website. Depending on the type of business you’re running will determine how well you will increase lead generation — you can enhance your chances by networking with other people and businesses in your city.

Non-Profit Organizations can be Profitable

There are tons of non-profit organizations in every city in every state in the U.S. Get to know some of them and see how you can help them out. If you’re good with building websites, offer to create one free of charge. Or if you have other talents they can possibly use, offer them in exchange for placing links on their websites.

Spread the Word with News Sites

Create relationships with news writers that can write a story about you and your business. It would be best to get connected with a writer that works for an online newspaper because they offer more exposure. You can also place link backs on your story or somewhere on the news site.

Link In…Link Out

You’re doing a lot of linking in, but how about linking out? With this technique, you are placing links to other relevant blogs within your site/blog. A lot of bloggers take note of who is placing their website links on sites and are likely to return link love. Sites like Technorati are especially known for showing gratitude to sites that post up their links. Now, this will take more than just  posting up a link anywhere in your blog. You will need to make a good headline and actually talk about the topic surrounding the link that you will be posting.

Using Emails for Networking

Create an email message that will grab readers’ attention. The content of your email should be juicy and flow easily, ensuring that majority of readers will read the entire letter. Your goal is to captivate, gain interest and create a need for action. These emails can be sent out to potential visitors and subscribers of your website.

Post as a Guess Blogger

Find websites and blogs that are within your niche and create posts as a guest. The purpose of creating these posts are to gain awareness of you and site — write something that is engaging and that will profile what you’re about. This will also give you an opportunity to link back to your website. It is important that the content you create is unique and very well written. Usually the back link is placed next to your byline.

Internet Directory Submissions

This is one of the top ways of link building. With this method, you are posting your blog posts and articles to business directories that are relevant to the niche of your website. You will have to fill out forms about you and your company, but take the time to do them thoroughly because the info will be used for your benefit.

Gaining High Quality Editorial Links Read On »
By Tyler Dewitt May 16, 2008

Google loves editorial links, this is something we focus on most (which granted we have several strategies we use just depends on the client). Generally when were building a clients sites up through the SERP’s we focus on a lot of editorial links and we get them through viral content. If were not pursuing these type of links then we will pursue other type of links such as web directories and similar things to that nature, so in other words using ethical practices to keep Google happy.

Your probably asking your self how can I get some high quality editorial links, and not considerably from spammy sites. Well the trick is easy, but time consuming.

Remember directories? Well if so then always keep in mind you can use them for numerous things for example check out DMOZ, and find relevant sites that are related to what you do and create a list of all these sites preferably ones that you want to link to you. Then take your time out and send a polite e-mail to every webmaster asking them if they will link to you a good way of getting them to link to you is through educational content.

For example if there linking out to a lot of educational type sites that have high valued content then why wouldn’t they want to link to you? I mean it only makes sense speaking you have great content and something that is link worthy. If they have linked to it then you know you have done something right.

Which granted this is a time consuming process, but you can’t beat the quality of the links because they are editorial links and that right there is want you want. If you are very famaliar with link building then you know there is several types of links you can get, but to be honest the best ones to get are editorial links.

You can also use several other web directories such as Aviva Directory, BOTW, and many more. That right there is what you can use directories for also directories are used for many other things which granted people might not search directories like they would with search engines, but people still use them for certain things (contacting people, finding a local business, and etc).

When miming up your list of people to contact make sure you create a excel file therefore you can keep track of who you have e-mailed you don’t want to be known as a spammer, so therefore insert every one into the excel sheet. When you enter them in row by row it will automatically fill your word in on the next row if you’ve already contact that domain and this is an excellent way of keeping track of who you contacted.

Now if your looking for a content writer and your not really a writer you should check out freelance sites, therefore you can find you someone that is highly qualified to create great content for you. Another way of finding good sites to link to you is through the old fashion way such as using link commands such as intitle:, inurl:, and etc.

Are EDU and .GOV Links a waste of money? Read On »
By Tyler Dewitt May 8, 2008

For some odd reason here lately I have been getting a lot of clients asking us if .edu and .gov links are as powerful as what people say they are and to be honest no there not. Which granted don’t take me wrong there not bad links to have at all. The main reason .GOV and .EDU links are so highly looked upon for is because they generally come from old sites that are very established and of course higher page rank.

A lot of people try to sell people on them saying hey its a .gov link yea which is cool its probably not a bad link, but is it worth the price (most of the time you’ll be renting them)? No not really why would you want to rent links out when you can focus on a more organic approach that will make your links last for a lifetime.

Basically when you purchase a .gov or .edu link your renting it its not permanent unless you earned it naturally through content because most of the time thats how links like this are priced.

Your probably asking your self now how could I earn these type of links through content well the process is simple. Create viral content that is relevant to your industry on your site then conduct a search for edu sites then start e-mailing all the webmasters or who ever is in charge of that site. Ask them politely if they will link to your content you never know they might find it interesting and give you some link love.

Believe me it happens we’ve obtained links like that for client sites in the pass which this is a very time consuming process, but it can work if you work it. There is a lot of people that love to link to great content which granted you might not think the same way, but believe it or not people will link to it, it’s a natural process to some people.

Also don’t expect the 1st person to link to you right off the bat, so in other words after setting there for 2 hours e-mailing and communicating with people don’t just give up and walk away because you’ll never get anywhere. If your someone that don’t like to do this type of work or you are not famaliar with it hire an SEO consultant to do it for you.

Conclusion
So in other words try to get links that have a high editorial status, I mean think of it why would you want to pay for it when you can earn it naturally, but there again depends on what your after. Anyways tomorrow I’ll explain to you how to create a list of sites to e-mail and how to leverage your self into getting a link from them for free!

Building Link Equity (Quality) Read On »
By Tyler Dewitt April 24, 2008

Building link equity takes time, skill, patience, and practice. There is a lot of things you should look for when trying to capture / build links such as quality, editorial status, and many other similar aspects. I’m going to get into details today about the things you should really pay attention to when building links.

Relevancy: You want to try to keep your links coming from relevant sites as possible. Specially from content areas, for example have you ever obtained blog links, article links or directory links?

If so then make sure there in relevant categories or the content written around them is relevant. I mean think about it would want your link embedded into a paragraph that is about real estate services when your in the car insurance business now would you? Nope I don’t think so. Instead you want your link placed inside of a relevant car insurance article therefore it keeps the equity up.

Page Rank: Don’t base links on page rank if your basing them on page rank then I would say your heading the wrong direction with your link building techniques. Which granted don’t take me the wrong way generally links from higher PR sites can be better at times. Just focus on obtaining editorial links from relevant sites.

Content Creation: Build link worthy content that will obtain links. Nothing can out beat high quality content that will spread all around the web and capture 1000’s of high quality editorial links.

Link Equity is about keeping your mind in the direction of building editorial links. If your trying to get links your self always keep the editorial idea in your head. If you keep that in mind you’ll build a site that will last for a life time and Google will always love you.

9 Ways To Capture Links Read On »
By Tyler Dewitt April 12, 2008

Getting, Grabbing, Obtaining, Finding, Building, Or Fetching links is quite easy. When I first got involved with SEO (Search Engine Optimization) I use to think getting links was a challenge, but not no more. Today its like 2nd nature, but let me give you some ideas on how to get links, so make sure you focus in.

  1. Web Directories
    You can still obtain links from web directories I don’t care what any one has to say about web directories don’t pass value any more. The truth is almost every Search Engine Optimization company out there including my company uses web directories today still as part of our strategy to building search rankings. Which don’t take me wrong there is a lot of directories out there that got penalized by Google for who knows what, but also keep in mind there is still a lot of good web directories out there you just have to use SEO judgment.
  2. Contextual Links
    Blogs links are very effective, I have seen some of our clients go from having zero visibility in the search engines to ranking for some of the most competitive keywords in there particular vertical.
  3. Content Creation with Blogs
    Creating viral content with blogs will get you links that’s for damn sure. If you set down or at least hire a content writer to craft you up some valuable content people will link to it you just have to take the time out to write it up.
  4. Pre-sell Pages
    This is Jim Boykin favorite approach and yes they are very effective. Most generally presell pages coming from old established domains well good presell pages do you anyways, but you get one dedicated page to you about your business with your link inside a content area or wherever you want your link at anyways.
  5. Create A Widget
    Create a widget and get people to use it on there website rather it being a certification that your company offers or a certification that you offer personally just be creative ; ).
  6. Submit Press Releases
    You can obtain links from PR sites and most generally these are from older sites, but the good thing about getting links from PR sites is that it might viral out there speaking you write something up that journalist will find interesting if so they might just link to it, but at the same time linking to your site.
  7. Article Submissions
    You can obtain links through article distribution, and these links can contain some pretty good value (submit to quality article directories).
  8. Create Contests
    Creating contests or some type of free give away can capture you links just depends on what it is. For example why not hold a SEO contest and the winner will get 1k you would probably definitely drive some links by doing that.
  9. Share Your Experiences
    Share your experiences on what you have been successful with or maybe you figured something out that will help other people out if so share it which of course as long as its something that your comfortable with sharing you don’t want to give out to many tips ;).

Building links takes time it won’t happen over night. Now you can build a profitable website with then 3-6 months, but you have to be pretty famaliar with your area. Its better to try to build them slowly over time therefore it looks more “natural” to Google.

 
 
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