Google loves editorial links, this is something we focus on most (which granted we have several strategies we use just depends on the client). Generally when were building a clients sites up through the SERP’s we focus on a lot of editorial links and we get them through viral content. If were not pursuing these type of links then we will pursue other type of links such as web directories and similar things to that nature, so in other words using ethical practices to keep Google happy.

Your probably asking your self how can I get some high quality editorial links, and not considerably from spammy sites. Well the trick is easy, but time consuming.

Remember directories? Well if so then always keep in mind you can use them for numerous things for example check out DMOZ, and find relevant sites that are related to what you do and create a list of all these sites preferably ones that you want to link to you. Then take your time out and send a polite e-mail to every webmaster asking them if they will link to you a good way of getting them to link to you is through educational content.

For example if there linking out to a lot of educational type sites that have high valued content then why wouldn’t they want to link to you? I mean it only makes sense speaking you have great content and something that is link worthy. If they have linked to it then you know you have done something right.

Which granted this is a time consuming process, but you can’t beat the quality of the links because they are editorial links and that right there is want you want. If you are very famaliar with link building then you know there is several types of links you can get, but to be honest the best ones to get are editorial links.

You can also use several other web directories such as Aviva Directory, BOTW, and many more. That right there is what you can use directories for also directories are used for many other things which granted people might not search directories like they would with search engines, but people still use them for certain things (contacting people, finding a local business, and etc).

When miming up your list of people to contact make sure you create a excel file therefore you can keep track of who you have e-mailed you don’t want to be known as a spammer, so therefore insert every one into the excel sheet. When you enter them in row by row it will automatically fill your word in on the next row if you’ve already contact that domain and this is an excellent way of keeping track of who you contacted.

Now if your looking for a content writer and your not really a writer you should check out freelance sites, therefore you can find you someone that is highly qualified to create great content for you. Another way of finding good sites to link to you is through the old fashion way such as using link commands such as intitle:, inurl:, and etc.

For some odd reason here lately I have been getting a lot of clients asking us if .edu and .gov links are as powerful as what people say they are and to be honest no there not. Which granted don’t take me wrong there not bad links to have at all. The main reason .GOV and .EDU links are so highly looked upon for is because they generally come from old sites that are very established and of course higher page rank.

A lot of people try to sell people on them saying hey its a .gov link yea which is cool its probably not a bad link, but is it worth the price (most of the time you’ll be renting them)? No not really why would you want to rent links out when you can focus on a more organic approach that will make your links last for a lifetime.

Basically when you purchase a .gov or .edu link your renting it its not permanent unless you earned it naturally through content because most of the time thats how links like this are priced.

Your probably asking your self now how could I earn these type of links through content well the process is simple. Create viral content that is relevant to your industry on your site then conduct a search for edu sites then start e-mailing all the webmasters or who ever is in charge of that site. Ask them politely if they will link to your content you never know they might find it interesting and give you some link love.

Believe me it happens we’ve obtained links like that for client sites in the pass which this is a very time consuming process, but it can work if you work it. There is a lot of people that love to link to great content which granted you might not think the same way, but believe it or not people will link to it, it’s a natural process to some people.

Also don’t expect the 1st person to link to you right off the bat, so in other words after setting there for 2 hours e-mailing and communicating with people don’t just give up and walk away because you’ll never get anywhere. If your someone that don’t like to do this type of work or you are not famaliar with it hire an SEO consultant to do it for you.

Conclusion
So in other words try to get links that have a high editorial status, I mean think of it why would you want to pay for it when you can earn it naturally, but there again depends on what your after. Anyways tomorrow I’ll explain to you how to create a list of sites to e-mail and how to leverage your self into getting a link from them for free!

Building link equity takes time, skill, patience, and practice. There is a lot of things you should look for when trying to capture / build links such as quality, editorial status, and many other similar aspects. I’m going to get into details today about the things you should really pay attention to when building links.

Relevancy: You want to try to keep your links coming from relevant sites as possible. Specially from content areas, for example have you ever obtained blog links, article links or directory links?

If so then make sure there in relevant categories or the content written around them is relevant. I mean think about it would want your link embedded into a paragraph that is about real estate services when your in the car insurance business now would you? Nope I don’t think so. Instead you want your link placed inside of a relevant car insurance article therefore it keeps the equity up.

Page Rank: Don’t base links on page rank if your basing them on page rank then I would say your heading the wrong direction with your link building techniques. Which granted don’t take me the wrong way generally links from higher PR sites can be better at times. Just focus on obtaining editorial links from relevant sites.

Content Creation: Build link worthy content that will obtain links. Nothing can out beat high quality content that will spread all around the web and capture 1000’s of high quality editorial links.

Link Equity is about keeping your mind in the direction of building editorial links. If your trying to get links your self always keep the editorial idea in your head. If you keep that in mind you’ll build a site that will last for a life time and Google will always love you.

Getting, Grabbing, Obtaining, Finding, Building, Or Fetching links is quite easy. When I first got involved with SEO (Search Engine Optimization) I use to think getting links was a challenge, but not no more. Today its like 2nd nature, but let me give you some ideas on how to get links, so make sure you focus in.

1. Web Directories
   You can still obtain links from web directories I don’t care what any one has to say about web directories don’t pass value any more. The truth is almost every Search Engine Optimization company out there including my company uses web directories today still as part of our strategy to building search rankings. Which don’t take me wrong there is a lot of directories out there that got penalized by Google for who knows what, but also keep in mind there is still a lot of good web directories out there you just have to use SEO judgment.
2. Contextual Links
   Blogs links are very effective, I have seen some of our clients go from having zero visibility in the search engines to ranking for some of the most competitive keywords in there particular vertical.
3. Content Creation with Blogs
   Creating viral content with blogs will get you links that’s for damn sure. If you set down or at least hire a content writer to craft you up some valuable content people will link to it you just have to take the time out to write it up.
4. Pre-sell Pages
   This is Jim Boykin favorite approach and yes they are very effective. Most generally presell pages coming from old established domains well good presell pages do you anyways, but you get one dedicated page to you about your business with your link inside a content area or wherever you want your link at anyways.
5. Create A Widget
   Create a widget and get people to use it on there website rather it being a certification that your company offers or a certification that you offer personally just be creative ; ).
6. Submit Press Releases
   You can obtain links from PR sites and most generally these are from older sites, but the good thing about getting links from PR sites is that it might viral out there speaking you write something up that journalist will find interesting if so they might just link to it, but at the same time linking to your site.
7. Article Submissions
   You can obtain links through article distribution, and these links can contain some pretty good value (submit to quality article directories).
8. Create Contests
   Creating contests or some type of free give away can capture you links just depends on what it is. For example why not hold a SEO contest and the winner will get 1k you would probably definitely drive some links by doing that.
9. Share Your Experiences
   Share your experiences on what you have been successful with or maybe you figured something out that will help other people out if so share it which of course as long as its something that your comfortable with sharing you don’t want to give out to many tips ;).

Building links takes time it won’t happen over night. Now you can build a profitable website with then 3-6 months, but you have to be pretty famaliar with your area. Its better to try to build them slowly over time therefore it looks more “natural” to Google.