Building channels to market through can be a task. Which of course we all know that using organic search and pay per click can be highly targeted traffic, but then again is there things you are missing? Yes I think there is I mean we all are missing certain little segments that can be exploded rather its through pay per click, organic search, or just the outside box thinking.

Marketing through search engines is a very powerful way to market, but sometimes it goes deeper then that. For example have you ever thought about building a parallel market? You can do this through all major search engines when I refer to a parallel market — what I’m trying to tell you is that you should build something that will come back to you 10 times more then what it would if you just had an average ranking with a keyword vertical.

For example why not build some link bait content and then market the content through pay per click and / or organic search, I mean it only makes sense right? If you ask me it does sometimes your content might not get seen, so therefore you should build links into that content with relevant keywords, therefore you will gain more market, but ultimately creating a viral market (link bait baby).

If done properly you can get a lot back from it people might do the following: spread it through forums, link to it, e-mail friends to tell them about it, or even submit it to social network sites such as Digg, Reddit, Stumble Upon, and etc. It really depends, but really what your trying to do is to just get the content to viral out there reguardless of what people are doing with it.

If you get the content to viral out there one way or another then you know you did something right specially if people are linking to it.

Conclusion
Always keep in mind there is several ways to market and sometimes you just got to think outside the box. If there is content you want seen and you think its going to answer a lot of question in certain market segments why not market this content through pay per click or organic search before someone else provides somewhat similar information.

I get a lot of clients that ask me on what they should use PPC or SEO and I’m thinking to my self why not both? I mean it only makes sense you get a huge ROI from organic search and you can get a huge ROI from PPC which of course your going to have to put time into both of them speaking your wanting measurable results.

What Does SEO have over PPC?

The thing is with SEO is that once you get your rankings established there stuck there and you don’t have to keep investing money into links maybe a few links here and there to stabilize your position, but after time your current rankings will start to stick, speaking your building good links into your site.

Which granted SEO does take time it can take a good year before you start getting measurable results or I should say results that are very profitable sometimes longer, but keep in mind if you are a talented SEO you can produce measurable results very fast. When I refer to fast I’m referring to ranking very competitive keywords with then 3 months because it can be done we have done it many times with our client sites, but be careful try to take a more viral approach such as blogs when trying to get these results and of course use viral content.

Another factor about SEO is that when you get a broad term ranking you can easily build 1000’s of long tails around the competitive term.

For example say you got a keyword like Real Estate ranking number 1, but you want to rank Indiana Real Estate which granted it would probably only take a few keyword rich links to get it ranking speaking your already ranking number 1 for real estate, but say you didn’t have any links that contained that exact keyword just sprinkle the keywords through out your page and it might show up just depends on the trust and page rank of your website, but quite honestly my approach would be to acquire keyword rich links ;).

Generally the higher your page rank, the more your content is valued, but don’t get caught up on every single link coming from a higher page rank site just try to get a hand full of page rank 1+ links or a few good PR links, but other then that you can pratically rank for anything if you have enough links regardless of page rank (the idea is to get relevant links that will carry value for years).

Anyways SEO does have some advantages over Pay Per Click and one of the biggest advantages it has is the free traffic it can send you, but keep in mind you can’t depend on that traffic, not 200 percent anyways. If you build a good site and things to that nature the traffic will stick and your rankings will stay pretty steady.

What Does PPC have over SEO?

PPC can be a very powerful source of traffic speaking you know what your doing, but keep in mind you can lose a ton of money if your not experienced with Pay Per Click, but hey thats the learning process of it don’t except to throw a PPC campaign up and start profiting right off the bat unless you very famaliar with it already (or you get lucky), but either way it takes time to build new accounts up and of course new keywords.

PPC can be very powerful for many reasons one reason is that you can carefully select your keywords and manage them just like you want to, so therefore you can build traffic through them keywords, but at the same time a lot of PPC accounts offer tools such as keyword conversion tracking tools which will track what keywords are converting such as turning into sales and leads.

The traffic is instant from PPC, its not a waiting game like organic search, but then again keep in mind it is a learning experience or can take time to build a new account history up or a new keyword list, but after you get that rolling your on your way to making ROI (Return on Investment).

Some people get confused about traffic from search engines, forums, blogs, and traffic from other sources and a *lot* of people have the tendency to think 1,000’s of visitors are better then 500 visitors which I’m just using that as an example, but the facts are thats not always the case (true) which don’t take me wrong they both can be beneficial for different things.

Most generally websites that carry more traffic are sites such as blogs, forums, and things to that nature which there again traffic from blogs and forums can be great traffic if you leverage it right, but at the same time you need to keep in mind traffic from these sources do not convert as well as what search engines will.

The reason behind this is because search engines send targeted traffic speaking you have the right keywords optimized. Some people think they need 1000’s of visitors to get good leads which yea if you want a website thats rolling in with cash most certainly, but at the same time its going to take time to optimize for that traffic rather your using adwords or organic search which granted don’t take me the wrong way if your a good SEO / SEM you can drive convertible traffic very fast just depends on your experience.

Most generally when your optimizing for organic search you only need a well set defined keyword list of maybe ~200+ keywords that are actually getting traffic and you should do very good with that, but then again that depends on how much traffic the keywords are carry and how there converting.

The idea is to keep your conversion level high as possible with the traffic that you actually want and don’t get confused when you see a site getting 10,000 plus uniques a day for example like a blog because if your driving adwords traffic or organic traffic with a well defined keyword list you won’t even need anything close to that, but at the same time you will probably be making 3 times as much sales as that site, but there again keep in mind it all depends on how you leverage things for example you could leverage your current traffic through a blog to get links to a sales page with keyword rich links and then carry high conversions from there on out.

Last night I was reading The Fall of Advertising by Al Ries and Laura Ries and it created some ideas for me about marketing in general and then I got to thinking of it today it even gave me more ideas about link baiting by the way if you don’t know who Al Ries and Laura Ries are they are very well known marketing consultants they consult with INC 500 companies, and many other very well known companies.

When I was reading The Fall of Advertising it mentioned on how you can use Movies, Tv Ads, and Magazines to create ideas for your advertising campaign, for example why not create ideas from somewhere else and use them for your online marketing purposes which don’t take me wrong I’m not saying copying off any ones ideas at all, but you can learn from sources like this can you can study and see how the consumer reacts to certain things.

Link Baiting is about being creative which granted not every single piece you write up will be link bait or set a viral market off, but if you put effort into everything you do on your website or your content on your website it will go a far way.

The idea about making an effective viral website is to build something that will connect with people and you can use Ads, Magazines and other unrelated sources to create ides for you say for example you are promoting web development services, but you see something really creative somebody did in a movie or commercial and then you think and speculate to your self I could do something similar with my content or my website in general.

I have even read many times on the internet a lot of bloggers will pay attention to magazines front page and it always helps them with there post and I would have to agree with them the reason being is because most generally the front of a magazine is the most eye catching thing out of that whole magazine the reason behind that for is because they want to grab your attention and marketers will do what ever it takes to grab your attention even if its somewhat deceptive (only in positive ways).

Conclusion
The main reason I wrote this post up was to create ideas for you just always pay attention to what other people are doing and maybe you could reuse that idea not the same exact idea by any means, but you could reorganize it into something else that will grab your consumers attention rather it being a magazine that creates link bait ideas for you or some type of color or animal that you could use into your branding ideas such as logos and etc.

Crazy I would have to say thats more then enough money to live off 300 million is a nice chunk. Read more about it at SEJ

You know I just got done reading a post over at Shoemoney.com and it was very interesting. It was written by Rebecca that works at SEOMOZ and she was talking about perception is everything basically fake it until you make it. I don’t know if a lot of people on the comments really understand what she was saying because I read a few of them, and they seemed a little loss. I would have to back rebecca up on every word she said whats odd though is that I felt really connected with what she was saying and writing about.

The reason I felt so connected to what she was writing about was because it was the same thing my father use to tell me over, over, and over again growing up. Keep in mind though she is not saying anything bad, or do anything negative to people such as not treating them with honesty, but what shes stating is some what like promoting a great image where people like you and build faith with them people kind of hard to explain, and yes shes means fake it not in a bad way though.

Also after I got done reading the blog post it kind of made me feel like paying a little bit more close attention to what she writes over at SEOMOZ cause to be honest I never really paid much attention to what she wrote before I mean I read a few of them, but made me think a little bit more different about what she writes yadi, yadi, yadi ok I’m confusing my self and who ever else.

Anyways read the reading over at Shoemoney called Perception is Everything