To become a search marketing expert there is a lot of principles that need to be defined so your name and brand can be defined in that expert area. Sometimes its really not even about being an expert which don’t take me wrong it is, but sometimes more then anything its about having the resources and the knowledge to put things together such as resources for your clients and then you become an expert, so in other words no resources would mean no results.

For example you have a company thats wanting to get at least a 2,000 extra uniques a day well your not going to produce this with your 50 links you have to sale. You need resources which I’ll get into all that, and also them 2,000 uniques are not going to happen over night, but it can be done pretty fast (well i wouldn’t say fast, bu then again depends)  if you know what your doing anyways lets get more into depth on what you need to do before you actually define your self an expert which granted someone can define there self as an expert in certain areas which is fine, but do you have the expertise to take on large projects maybe ones that will carry a larger scale profit margin.

1. Define your Clients: This is very important define your clients and what type of people your going to work with in that area so you can become an expert. For example are you going after inc 500 companies, small business, mid size companies or every one. When you define these boundaries it gives you an idea of what you got to do so you can brand your self as an expert, so in other words what resources your going to use to give these type of verticals the results they want.
2. Unlimited Supply of Links: Do you have access to as many as links as you want, this is something you need to think of this is highly important in the search marketing industry you will need a way of getting links whether its through blogs, link baiting, buying links, ppc marketing that results in links. Just basically what ever works for you and your clients.
3. Learn to Network: Networking on the web is highly important and making friends with other SEO’s in Communities is highly important if this is not something you have done then I’d suggest you doing it. Which granted its not a vital thing, but it sure does help to network with people. This also helps in promoting you as an expert through social networks if your new and someone starting out and you’ve done something out of the ordinary that no one else has achieved be sure to brand your self to other people it will get them talking about you.
4. Learn to Conduct a Keyword Research: Conducting a keyword research is vitally important I know some people that say they know how to conduct a keyword research like some of these SEO scams out there that claim to get you rankings over night and etc, but the facts are conducting a keyword research is something that will probably need to be done a quite of few times before you actually know what your wanting to go for. As time goes by you’ll get better with them, but honestly it will take a few good years before you actually get the hang of it because quite honestly there is a lot more to conducting a keyword research then just using overture and etc, so in other words there is a lot more metrics behind it.
5. Learn To Brand and General Marketing: SEO is more then building links and etc. Quite honestly it really helps to have some education in marketing in general, so buy your self some marketing books and start reading and researching.

Which granted there is a lot of principles behind search marketing. As time goes by you’ll get better with it, I see many SEO companies fail because they are struggling to make it they under price there self, or they think they have something that works and it don’t sad to say (just being honest). Search marketing is about giving results most of the time if you have a reputable client there not going to get all caught up on the price speaking there wanting results, but the bottom line is just practice, practice, and practice and see what works for you and your company.

Mapping a website credibility to rank higher and result in higher conversions is very important, but how is this done and what can you do. Its quite simple if you don’t know this then you better start doing some research or at least hire a firm that can establish this for you. Lets review a few things on what you should do when your mapping a website out for higher rankings.

Architecture Structure

The architecture of your site is very vital, you must make sure every page is optimized at its fullest for the search engines and keywords. This is something we need to work on to be honest on our on site which were going to do some improvements in this area once we get our new site up, but back to what I was saying when designing a website architecture you want to make sure its at its fullest.

Make sure that your pages don’t go down to far for example take a look at the two urls below.

Example 1: www.mysite.com/web-documents/seo/keyword-research.html

Example 2:www.mysite.com/keyword-research.html

Now if at all possible you would want to go with example 2. The reason being is because your domain density will be higher with the search engines and your architecture of that url will be more cleaner. Also example 1 will cause you to lose your page rank to that particular page, thats why you want to try to have your structure very well laid out which I’m not saying its wrong to use folder after folder if you have to then do it specially on larger sites, but theres no reasons to make your links any deeper then what the need to be.

Also be sure to use your keywords in your domain, and if you do have to put your web documents deeper into your url structure then use keywords in your folder names instead of using web-documents why not use something like services, research, seo, online marketing, internet marketing, and etc. Just something to pop a few more keywords into the domain.

Long Tails

Be sure to mime up your long tail keywords for your inner pages. This is highly important because you want to have a high conversion ratio and ROI. Don’t get all lost on using competitive keywords for your deep links, focus on more targeted geared niche related keywords that is what will give you results and more calls.

Most generally when someone is searching for something they search 3-5 times before they actually find what there looking for and by this time there searching the long tail markets which are more intact with the consumers across search engines thats why you want to make sure you optimize these gear pages towards your consumers therefore the call will come in.

Landing Pages and Sales Pages

When gearing your landing pages you want to make them short and sweet. You want to make your consumer pick that phone up and call you. Thats the idea right? I’d hope so, if this is the case then you need to study your niche markets and create trends to these pages, so you know for a fact ROI success in on the way.

Conclusion

The idea behind building a profitable website through search engines is to create something that will map into it and into the consumers mind. You have to drop that website into a market place thats going to sale. Give it some thought and test, test, and test and see what works. The best thing to do is when you do find something that works replicate this model into other channels or it might even create other ideas for you.

Conducting a keyword research can be something that is timely specially if your not famaliar with the certain niche your conducting it for. There are several ways to conduct a keyword research and getting accurate measurements and that right there is what its all about is knowing your measurements and whats converting the best.

Anyways Read on and I’ll give you a few tips on how to conduct a research.

Research Pages

Research each page on your website so you will know or at least have an idea of what vertical you want to target for each given page on your website. Sometimes you might not feel like there certain keywords that could correlate with certain pages on your website, but there is you need to set down and brain storm, and figure out whats going to work best and whats not going to work. If you have a page that is related to baby carriages, then you’d build related keywords around that page so all your search traffic will be at its highest conversions levels.

You want to make sure each page on your website is related to the keyword that your optimizing for. Most generally the more related the keywords the higher the conversions which granted you can use some off topic keywords and they might convert, but on your inner pages try to stay away from big broad terms always use your long tails towards your inner pages a few broad terms might be ok, but long tails generally convert better like I stated, so therefore you will have a better overall ROI (Return on Investment).

Keyword Tools

There are several tools to use, now don’t take these tools into considerations such as having an accurate measurement by any means. The idea is to know your measurements and where your conversions are coming from specially in affiliate marketing, but I’ll get more into how can measure your traffic with certain keywords right off the bat, but for now check out some of the tools located below.

• Free WordTracker Keyword Suggestion Tool: Word Tracker offers a free tool report and a paid tool report. Which of course the paid tool report is better, but if your just getting into the game play around with the free tool at first it will mime you up around 100 keywords so for example if you run a search on Baby Gifts it will give you a list of recommedations on what you should use. Like I stated earlier this is just a suggestion tool it will give you keyword suggestions on what to use and whats being search the most. Overall its more accurate on giving you what terms have the highest searches. So for example Baby Gifts will show a higher result because its getting searched more then Baby Gift Products, or something similar.
• Adwords Keyword Tool: Adwords keyword tool gives you an estimate search volume it don’t precisely give you a number or anything like that, but like I have said it just gives you an idea on whats being search for. It will return results such as Estimated Search Volume, Advertiser Competition, Monthly Search Volume, and etc. You can also add these keywords to your AdWords campaign after you get done researching them which I wouldn’t suggest doing that. It is always best to hand pick the keywords or I should say eliminating the ones that don’t correlate with your business model (keep in mind high conversions).
• Keycompete: Keycompete is a great tool I love this tool more then anything most generally this tool is used for AdWords, but it could be used for organic search. This tool will scrape your competitor keywords and give you the keywords there using. It works very well I’ve used it on a quite of few things.

Adwords for Measurements

You can use adwords for a measurements and its well worth the investment. Mime up your keyword list and then run an ad words campaign and see what is getting searched for the most and whats getting the most clicks. This can give you some true data results. If you haven’t used adwords then I would suggest checking it out its very powerful tool for search marketing and can be very profitable, but you can also use it as a keyword tool for your measurements when optimizing for organic search like I stated above ;).

Conclusion

The idea behind optimizing for organic search engines and performing keyword research is to know your measurements, know what works best and why its working best of course. You might not get the best measurements for months specially if your unexperienced, but as time goes by and you keep working with it you’ll start to figure out what keywords are converting the best on certain pages, and the thing is make sure you always use very niche related keywords towards your inner pages they will convert very high don’t get all lost on them broad terms that drive 20 times more traffic focus on the long tail of the search something that will convert at a high ratio therefore your measurements and over all conversions will be at its highest.

You know I go playing around on numerous parts of the web sometimes when I have free time just to see what every one else is doing such as in services. I see a lot of low price models for seo like 100 dollars I’ll review your site and get you top rankings, or 100 dollars for 1000 blog links and similar things to that nature (spam). Well let me get into why you should stay away from certain things like this and why its just mainly a quick way for someone to get money that does not run a legitimate firm.

You know I’ll be completely honest most generally when someone is charging such a low priced model for SEO its probably because they don’t know what there doing or there just out to make a quick small buck (people fall for it all the time). The thing is your not going to make money unless you invest money into something or at least your time. If your not wanting to pay 20,30,40,50,60,70, or 80+ per link, paying some one hourly to find links, or doing it your self then alls I have to say is good luck your going to have to put money into it one way or another speaking your wanting to make money because most generally good links cost money bottom line and I think anyone would have to agree with me on this.

For example you run a furniture store, but you have no invetory in the store now think about it how are you going to make money if you don’t put money into it and thats the same for link building. I have even seen websites that guarantee rankings with certain packages and 99.9 percent of the time its a scam maybe you could get a ranking on some keyword that was not being searched for and had no competition to it what so ever.

I’ve also seen people buying links from blogs that contain nothing, but duplicate content or they see a link for cheap and they buy it, but at the same time there struggling with there online business - why? Simple the problem is people are expecting to get value back from a cheap scam and it don’t happen if a website contains duplicate content it contains no link value what so ever on that particular page and most generally these type of websites get penalized sooner or later.

If you wanting serious traffic and your wanting to build a serious online business take a look at some of things things you can do to make that happen you ask me there really is no secrets to starting an online business the secret to being successful or having a high income is to work hard and stay persistent and use good judgement.

1. Define your business: Define your business and ask your self do you want this business to take off and become a profitable machine or do you just want to set around night and day searching for low priced SEO scammed links / business and hoping they come.
2. Invest your Money: If you have the money you better start investing it I have had clients that wined about having no traffic, but as soon as they started investing some money they’ve notice a huge difference and then there very happy and they notice there sales increase which at about this time I’m thinking common sense.
3. Invest Your Time: If your someone that don’t have the money, but have the time then start working your ass off install a blog and create good content and think virally. E-mail people and find them good one way links that will change your website rankings.

The idea about getting traffic to a website is to stay persistent and invest your money with someone that knows what there doing. I think many SEO companies have told clients this over and over and I have even seen numerous articles written on the internet about it. The reason business fail is because people don’t want to put there time into the business and work simple as that there always looking for that quick fix hoping they run into something, but then 10 years pass and there still talking about how they want to make millions, but yet they don’t put no time into anything or investing into something legitimate.

I could go on and on about SEO scams and how to start legitimate business I’m come from a family that is full of entrepreneurs and even one of my dads best friend owns a fortune 500 company, but did he build this over night no he put a lot of time into it before he actually started the company plus he ran a quite o few business out there so he knew what needed to be done and put money into the company by getting a loan and then it took it off.

They say 85-95 percent of business fail with then the first year and theres many reasons for this actually a lot of business don’t even take off in there first year generally it can take longer then that which don’t take me wrong you can create a large company with then a year, but you have to work at it and be smart and use good judgment, so in other words you can’t be one of them people that set around wining all the time because you don’t have no business, but yet you don’t put your time into doing things right such as e-mailing people for links, blog authoring, buying links, learning PPC, and anything else that has to do with online marketing.

The idea is to do it right and become successful there is nothing else to it all your trade secrets will come in just from working and things will make sense after you start doing things the right way.

Thanks

Being an internet marketing is not all that hard, but I think a lot of people actually miss the whole concept of what needs to be done. I think some people got online marketing defined at a very good level such as knowing there ins and outs to what needs to be done. Which granted every one learns, but let me just list a few things every internet marketer should research clearly in depth from my experience and what i have learned I think this will be very helpful.

• Know how to research Keywords: This one right here can be very confusing specially if you don’t know what your doing. Researching keywords is something that takes some skill its just not saying hey this keyword will do this and thats where my conversions lay it just don’t work like that. When defining keywords you need to know your measurements from the inside to the out. A great way to define your measurements and to figure out what keywords are actually converting and what keyword are bringing traffic is to run an ad words campaign and use that as your keyword research tool after you get done miming up your list therefore this will give you more accurate results on whats being searched for.
• Know Your Markets: Define your markets and get famaliar with what needs to be done out there with certain markets. You need to know what is going to differentiate you from the rest of the crowd you need to identify what the consumers are searching for and know how to convert this product to the consumers.
• Site Structure: You need to know how to map your website out such as urls, landing pages, and etc. You need to know what keywords are going to be optimize for what pages this is highly important because you want every page to act as a landing page of some sort specially on a service orientated website. This is actually something were working on in the redesign of our website.
• Multiple Resources: Always have multiple resources for link building don’t ever depend on one technique the rest of your life cause that one technique might not work for every one or work for ever. For example one technique could work on your own website, but would it work for your clients? This is things people should think of if your not offering internet marketing services, but will be offering internet marketing services you need to think of what is going to work for every ones website and if you plan on growing big you need to think of how this can benefit with several people using it.
• Learn PPC: Every online marketer should have some what idea of how PPC works if your just focused on organic rankings thats fine and dnady, but knowing how PPC works can benefit you big time when using organic search.

There is several things every online marketing should learn. Sometimes people think online marketing is just building a few links from spam sites and etc. But the facts are you must know your measurements such as ROI and know where your product is converting and how to make sales. These are some of the more important things you could have all the traffic in the world, but if your traffic is not converting highly into sales and a great ROI return then you have a problem

Getting website traffic is actually not that hard. The only thing it requires is work and skills and I think thats where a lot of people fail at. No offense, but I’d have to say a big majority of the reason people fail on getting more traffic to there website or there online business fails is due to people giving up they all suddenly think things are just going to work right away or maybe it didn’t work the way they planned out generally in the beginning things won’t work out like you plan, but after you start working it you’ll see more of the picture and things will then start to work out after you get more experience. You also need some sort of seed to plant to make things take off whether it being viral content or just something really innovative you’ve done, but anyways take a look at some of the tacts that can be used to drive more traffic to your website.

• Link Building: We all know that building links will drive more traffic and this is the most important factor when getting more traffic you can build links from directories, buying links, natural links, viral content, and you name it. Build them on what ever you feel most comfortable with some people feel more comfortable buying links; some people feel more comfortable buying links and viral content; and then some people just feel more comfortable with viral links, so what ever you like to do or feel most comfortable with that is the approach you should take.
• Blogs: I would recommended that every one install a blog on there site because you can express your self and who you are. This is also a great way to share your expertise on how good you are with certain stuff such as online marketing, web design, or whatever your niche is. And plus blogs are great for links as long as you focus on posting high quality viral content.
• PPC (Pay-Per-Click): Some people love pay per click and this is something we have been experience with more our self you can hold a great profitability using ppc speaking you know what your doing. PPC can be an excellent way to get your website booming with traffic just make sure you mime up the right keywords that convert because if not then don’t plan on getting much conversion ratio and plan on losing a lot of money.
• Online Advertising: Advertising on other websites is a great way to drive traffic, but to be honest I wouldn’t recommending it being your top priority because its just good for branding only if you ask me I think some people get a little carried away with it, but if your someone with a large budget then go for it you might generate some leads from it also it will get people more famaliar with the image your trying to promote, but this falls back under having blogs if you have a strong community people will want to advertising on your site, but your website will already be well known due to the strong community you have built up.
• Landing Pages: I figured I’d bring this one up because landing pages are excellent for building up a RSS feed or e-mail list. Build a landing page that will grab your audience attention and hook them into subscribing to your e-mail list or feed. You can generate traffic to these landing pages with PPC, or even organic search give it a try.

Conclusion

There is several ways of getting traffic to your website. What I would suggest to any one that has a new website up is to make sure you have a blog integrated into your website and start posting viral content. Remember to use landing pages and try to put a signature into your blog post just saying hey subscribe to my blog and learn how to do this, or just something that will catch your audience attention and if you have ever done anything thats impressive make sure you list it on your landing page it will get people to subscribe.

Related Resources Below 

Seven Effective tips On Landing Pages 

10 Tips for More Blog Traffic 

20 Tips on How to Gain Traffic 

The top 5 Tips on Gaining more Traffic 

How to Increase Links and Website Traffic 

30 Traffic Generation Tips 

Online marketing is like a puzzle, but you can make millions from it. I know several people that make a ton of money a month I have some friends that make over a million a year in revenue alone on there website such as monetizing it and etc and thats excluding there services they offer. Then I know a few people that make a ton of cash through affiliates the thing is the money that can be managed and made on the web is just crazy I have even made a lot my self for no longer then I’ve been at it ;).

Take a look at some of the things you should focus on when making money online. If you want your website successful and want traffic and sales then I would suggest learning the following below its helped me, and I’m sure it will help a ton of other people.

1. PPC (Pay Per Click): Learn to use pay per click, some people might thing its a waste of money, but honestly if they think that then there just crazy PPC can drive sales like you’ve never seen before its just a matter of hitting the right landing pages with the right keywords, and there is several tools out there to generate keywords for you such as KeyCompete and plenty of more just do a Google search and start putting the tools together and fin out what works. The main goal in PPC is to pay low and profit, let me say that again pay low and profit.
2. Organic Search: Learn organic search, organic can be very profitable once you get the traffic established. The idea behind getting organic traffic is to keep building links whether its through buying links, viral marketing, or link swapping. Just do what you got to do, I’d have to say organic is something that can make you a wealthy man if you learn it and the same for PPC. Generally thats my main focus is organic search and I’ve manage to rank some of the most competitive keywords on there with out even buying links which I won’t get into all that.
3. Social Networking: Learn how social networking operates and how to benefit from it. Get into different communities such as Digg, Reddit, Stumble Upon and even forums. Where ever communities exist get involved with them and brand your self through these communities by being an expert in your field, you know be the hot shot.

Conclusion
These are just a few factors, but I think these are things that any one should learn when marketing online which anyone thats very famaliar with marketing online they know its a lot more in depth then that, but give your self some time out and learn how these things work such as organic search, social networking, and PPC. You can combine these things together to learn other things, or create patterns that will bring more traffic to your website.

Something that a lot of people have there mind on are big broad terms not every one, but some people do which granted broad term can drive traffic and are excellent for branding specially if you are a search marketer and really want to be known on branding purposes then a broad term would brand you pretty good if you ask me (juts shows your the best), but there is other markets you should tap into which is the the long tail a long tail market.

So What is the Long Tail?

The long tail search is a search that is built around a certain foundation or keyword most generally its built around a competitive market, but more niche related. For example you are targeting real estate which is a very brandable and strong market to approach, but why not try to target something like state by state, city by city, and so on.

For example lets do a long tail search market such as Indiana Real Estate Agents, Ohio Real Estate, Indiana Real Estate Services, and so on now I’m just using these for an example when you do tap into the long tails make sure that your doing your research on the keywords and most generally the idea is to just build around a competitive keywords and make it niche related that is related to what your offering of course.

Why are the Long Tail Markets Beneficial?

1. Conversion Ratio: Generally with the long tail your conversion ratio is higher then what a broad term would hold. The reason behind this is because your targeting a niche market that will convert better because the consumers are looking for that specific item lets say there looking to buy the movie ET well if you target certain keywords on search engines such as ET Movies instead of Movies most generally ET Movies For sell, Et Movies, Et Movie Download, or whatever will convert way higher then what a broad term would, and yes it will take a long more long tail keywords to drive the same traffic as what movies would of course, but over all you would get a higher conversion ratio.
2. Less Competitive: A long tail market is less competitive of course, and cheaper to drive sales through, and Google has even stated that 50 percent of the searches they do get to see that more then 25 percent of them are searches they have never seen before such as new searches this is why its important to build long tail trends around your more broad terms.

How to Identify the Long Tail Markets?

Identifying the long tail markets is pretty simple, but then again time consuming. You can use several tools to identify how many searches your certain long tail is getting such as Google Adwords, and of course numerous other tools, but to be quite honest with you the best thing to do is to just start testing and just build around your broad terms into all your products such as your inner pages and etc by using brand names, model numbers, and just straight specific product names.

Conclusion

I kind of wrapped this topic up quicker then what I thought I was going to, but I don’t think there really needs to be much more said about it. If you just take the time out and learn your long tail patterns it will start to come together. Also I’m sure I’ll have a post on here about finding the long tail markets sooner or later, so make sure your subscribed to our RSS feed below if your not subscribe.

Publishing content online is something that every one does sooner or later speaking they are marketing there website online, and there is tons of article directories to submit your content to, but if your an SEO you should really start looking into websites like Web Pro News.

The reason I say submit quality articles to places such as Web Pro News is because a lot of people that go to webpronews go to the conferences, and generally these people are into the community and this is way to establish your self as an expert or a way to promote your name or at least get your self known in you field, so you can get other people familiar with you. Plus there is a handful of helpful articles over at webpronews along with interviews that are done with Jeremy Shoemaker (AKA shoemoney), AaronWall, and many other well known people through out the social communities.

Anyways give it a try and start submitting its a excellent place to start submitting your content to and make sure the content is unique they have a very high editorial status on there articles which is a good thing. Any site that has high editorial status is a plus plus by every means, so once again visit WebProNews and start submitting.

The guide is finally complete and best of all its *free*. The guide goes over numerous topics such as link building, keyword research and etc. I will most certainly add more detailed information to it here soon, I might be working on it through the week, but I also need to get caught up on the blog post that I have not been writing. Its really hard to write a 14 page guide and blog at the same day takes a lot of motivation and work if you guys understand where I’m coming from.

If you have any questions or anything to that nature please feel free to ask me, the guide is located at

The SEO Fundamentals Guide

You can also download is in word document so its portable, or view it in html source. Its great! Give it a try.