There is several ways of making money online and the best thing the internet can be used for is 24/7 income. Some people define there every day living of working hard, and some people define there working as putting a bunch of effort into something for a long time before they actually start getting paid and maybe even longer so they can create passive incomes.

Generally when someone creates a passive income they work very hard to create that channel, but the results can be astonishing. I mean think of it wouldn’t you like to make money to do nothing, I mean who wouldn’t. The thing is a lot of people really don’t have the desire or won’t put the effort into creating a passive income model and it can be done very easily.

I was actually explaining today to someone in my family about a passive income VS working every day hourly and I don’t think they really understood where I was coming from, but yet they want a better paying job, but its like they don’t understand you have to work really hard before you start to get results and then once you start getting results you can leverage it into a more of passive income business model.

When I stated the internet is great for a passive income, the reason being is because a lot of things online is already being generated some how or another take for example affiliate marketing this can be a very powerful way to make money online and a lot of people have been successful at it, but if you really focus in a lot of these people that are into the affiliate game have put years of time into what they do to get wealthy or to make a great living, so in other words it don’t happen over night just keep your focus and keep moving forward and focus on what works for you, and this is the same thing I do

I’m setting here thinking and looking at our website and thinking of our new year for 2008. I think things are going to go very well I know they will, but the thing is I think I lose my focus a lot on what were doing and where were heading and that right there is where I think a lot of people mess up at including my self.

When building an image try to stay focused once you find out something is working keep working it and let the image grow. Building a strong brand image is very important, but most generally the image won’t be that strong in your consumers heads until you start staying focus and let that one see grow.

Some things that might cause you to lose your focus is focusing on what other people are doing to much and you will lose your focus with out even realizing it. See the thing is in business you must stay focus at all times and this becomes very relevant to internet marketing if you want to be successful I think we all lose are focus in life one way or another some might lose there focus faster then other, some might be less interested in something and lose there focus on that particular thing, and etc.

You ever notice some people that are successful in certain areas in life that others weren’t successful at the reason being is probably because they found there niche and they focused on it. The reason I brought this up for is because I think its very important for every one to know and its something that I have caught my self doing here latly I have been wondered off doing other things thats totally irrelevant to what is working just becuase I wanted to learn new things which is fine, but there is still certain areas I need to focus on because if not it will go fast.

Just give it some thoughts and remember when you find something that is working in different areas in life or in business stay focused and don’t give in.

Marketing online or anywhere in general is something that can be tricky at times. I know it makes my head feel like its spinning in 5 different directions sometimes its like I have multiple paths in my head that are spinning, but anyways the thing is when marketing online you must be able to leverage not everything is not going to go your way.

There is multiple ways to leverage and build momentum, but this is up to you and you need to find these patterns and you’ll find out some things work better then others. For example take a look below at some of the things that you can use as tools for your strategy.

• Blogs: You can use blogs to leverage your brand and gain more traffic. For some people it might work, and for others it might not work.
• Search Marketing with Link Building: This should work for every one, build links and gain traffic you can leverage this into sales of course and build your client list up with it.
• Forums: Most generally you need some type of momentum to build a forum such as leverage from other areas, but once you get a forum going you can leverage the community into multiple directions.
• PPC (Pay Per Click) Marketing: You can even use PPC to leverage your brand and create sales.

There is tons of ways to leverage your brand, and you will find out that you’ll be changing things around all the time to see what works and what don’t work, but thats the fun part, but keep in mind to always focus on whats working. Not everything is going to work it might work at one time or another, but maybe its not working at the moment its really hard to explain on what I’m trying to express.

Just keep in mind to leverage, leverage, and leverage. Always keep the momentum going in different direction and trying new things thats why a lot of online business fail because they don’t leverage there self into other areas or try new things changes are always good, you know were in the top 10 for website design and getting ready to hit many other competitive key phrases and believe me sometimes i think to my self how many times did I fail before I got there or learned what worked, but I had to remind my self marketing is leverage things will constantly change and things will constantly grow as long as I keep our company going in whatever direction that work if not I will fail and we will be out of business.

Crazy I would have to say thats more then enough money to live off 300 million is a nice chunk. Read more about it at SEJ

You know I don’t really agree with the term “build it and they will come” which granted I do in one way, but then again theres always a hook to something. Which yes they will come if you build it, but the idea is to have a hook to whatever your building I mean you could build anything such as a website and nothing every happen generally when a site takes off its because of viral content and etc.

For example you could put a forum up, but no one ever comes you need some type of hook or momentum to get them into the forum, so in other words you need channels to market through and leverage through. Which I can’t really tell you what channels to market through this is for you to figure out, but as time comes you’ll start to figure out what works and what doesn’t work.

So when building something ask your self are they really going to come, and if you think not well then you need to start thinking of how your going to market that product, service, forum, or whatever you have in mind. Just find  a way to hook people and that will lead you to success.

Building momentum through a website is very important you can use momentum to build traffic into numerous parts of your website and leverage it into other things such as forums, affiliate programs, convert sales, and etc. For example if you have traffic dedicated around your forum or maybe a blog that has a high rss subscriber list you can leverage your traffic into your forum and start getting sign ups which there numerous way of building momentum, but if you read on I’ll get more into detail about it and give your some tips.

• Search Engine Traffic:  You can use search engine traffic to build momentum through your website which its not the best way, but over time it can be very effecitve combined with numerous other strategies.
• PPC (Adwords, MSN Ad Centers, and ETC): You can use ppc such as adwords and other pay per click program to build traffic and create momentum. Which this technique can be very effective if done right, but its very costly. So expect to have some money to throw into it if you want it to work, and experience of course.
• Blogs: If you have a RSS feed built up you can leverage your subscribers into other areas into your website. Just channel them freely for example maybe your wanting to build a forum channel them into your forum and get them to sign up there is several things you can do, and create.
• Social Networking Sites: You can use social networking sites to build momentum.

See how momentum can be so helpful just build it one way or another and leverage it. Marketing is pratically about building momentum and leveraging it one way or another. The idea is to just test, test, and test like I’ve said many times and see what works you sure won’t get anywhere not trying thats for damn sure thats one thing I don’t understand about people to be honest they want traffic, but they don’t want to test anything or start building momentum up.

So give it a try and leverage it.

When starting an online business most generally you won’t make no money in your first year maybe a little, but nothing like you would expect to make or better yet I should say like you want to make, but then again it depends on how much experience you have in other similar fields. When you register a new website you will find your self changing things around all the time actually you will find your self doing that all the time specially in the early stages and then later on when things do start to work you will get nervous about changing them certain things around. I think every one gets nervous about changing things around that is already working they’ll set around and brain storm night and day I do it my self sometimes I drive my self up the wall about it.

You will define your niche and you will find out not everything will work some things might work for other people when other things don’t work for you. Once you find your niche focus on your niche and think of how you can build that particular vertical niche. When you have your niche defined on what is working for you most generally this will seed you into other direction it will give you more money to invest and etc.

I think a lot of the reasons why online business fail is because people give up before they actually start to find things that work and of course probably many other reasons such as lack of building a brand. The idea is to just test, test, and test and see what works from most people I have talked to it can take you a good year or so before you actually start to find something that works and maybe longer to push that one thing that works so for example it could take you a year to find something that works and maybe another year to get it going.

Its almost like a process of elimination your always testing different things to see if they work and some things might work and the thing that do work replicate them into other ideas. Its really hard to explain what I’m thinking, but I’m sure you’ll get the idea, but the bottom line is if your building a website traffic up, blog traffic, or whatever don’t give in because that will get you no where.

I just notice we was getting traffic from MSN which we generally do, but it has went up a little. I think I know what I did to get it there which I won’t discuss, but I notice MSN is pretty easy to rank its a little different on how it ranks its keywords for example if you compared Google to MSN you’ll notice a big difference of course.

We was actually number 2 on google for website design were like number 12 now and getting ready to hit the top 5 for internet marketing on Google, anyways cool stuff!

To become a search marketing expert there is a lot of principles that need to be defined so your name and brand can be defined in that expert area. Sometimes its really not even about being an expert which don’t take me wrong it is, but sometimes more then anything its about having the resources and the knowledge to put things together such as resources for your clients and then you become an expert, so in other words no resources would mean no results.

For example you have a company thats wanting to get at least a 2,000 extra uniques a day well your not going to produce this with your 50 links you have to sale. You need resources which I’ll get into all that, and also them 2,000 uniques are not going to happen over night, but it can be done pretty fast (well i wouldn’t say fast, bu then again depends)  if you know what your doing anyways lets get more into depth on what you need to do before you actually define your self an expert which granted someone can define there self as an expert in certain areas which is fine, but do you have the expertise to take on large projects maybe ones that will carry a larger scale profit margin.

1. Define your Clients: This is very important define your clients and what type of people your going to work with in that area so you can become an expert. For example are you going after inc 500 companies, small business, mid size companies or every one. When you define these boundaries it gives you an idea of what you got to do so you can brand your self as an expert, so in other words what resources your going to use to give these type of verticals the results they want.
2. Unlimited Supply of Links: Do you have access to as many as links as you want, this is something you need to think of this is highly important in the search marketing industry you will need a way of getting links whether its through blogs, link baiting, buying links, ppc marketing that results in links. Just basically what ever works for you and your clients.
3. Learn to Network: Networking on the web is highly important and making friends with other SEO’s in Communities is highly important if this is not something you have done then I’d suggest you doing it. Which granted its not a vital thing, but it sure does help to network with people. This also helps in promoting you as an expert through social networks if your new and someone starting out and you’ve done something out of the ordinary that no one else has achieved be sure to brand your self to other people it will get them talking about you.
4. Learn to Conduct a Keyword Research: Conducting a keyword research is vitally important I know some people that say they know how to conduct a keyword research like some of these SEO scams out there that claim to get you rankings over night and etc, but the facts are conducting a keyword research is something that will probably need to be done a quite of few times before you actually know what your wanting to go for. As time goes by you’ll get better with them, but honestly it will take a few good years before you actually get the hang of it because quite honestly there is a lot more to conducting a keyword research then just using overture and etc, so in other words there is a lot more metrics behind it.
5. Learn To Brand and General Marketing: SEO is more then building links and etc. Quite honestly it really helps to have some education in marketing in general, so buy your self some marketing books and start reading and researching.

Which granted there is a lot of principles behind search marketing. As time goes by you’ll get better with it, I see many SEO companies fail because they are struggling to make it they under price there self, or they think they have something that works and it don’t sad to say (just being honest). Search marketing is about giving results most of the time if you have a reputable client there not going to get all caught up on the price speaking there wanting results, but the bottom line is just practice, practice, and practice and see what works for you and your company.

Mapping a website credibility to rank higher and result in higher conversions is very important, but how is this done and what can you do. Its quite simple if you don’t know this then you better start doing some research or at least hire a firm that can establish this for you. Lets review a few things on what you should do when your mapping a website out for higher rankings.

Architecture Structure

The architecture of your site is very vital, you must make sure every page is optimized at its fullest for the search engines and keywords. This is something we need to work on to be honest on our on site which were going to do some improvements in this area once we get our new site up, but back to what I was saying when designing a website architecture you want to make sure its at its fullest.

Make sure that your pages don’t go down to far for example take a look at the two urls below.

Example 1: www.mysite.com/web-documents/seo/keyword-research.html

Example 2:www.mysite.com/keyword-research.html

Now if at all possible you would want to go with example 2. The reason being is because your domain density will be higher with the search engines and your architecture of that url will be more cleaner. Also example 1 will cause you to lose your page rank to that particular page, thats why you want to try to have your structure very well laid out which I’m not saying its wrong to use folder after folder if you have to then do it specially on larger sites, but theres no reasons to make your links any deeper then what the need to be.

Also be sure to use your keywords in your domain, and if you do have to put your web documents deeper into your url structure then use keywords in your folder names instead of using web-documents why not use something like services, research, seo, online marketing, internet marketing, and etc. Just something to pop a few more keywords into the domain.

Long Tails

Be sure to mime up your long tail keywords for your inner pages. This is highly important because you want to have a high conversion ratio and ROI. Don’t get all lost on using competitive keywords for your deep links, focus on more targeted geared niche related keywords that is what will give you results and more calls.

Most generally when someone is searching for something they search 3-5 times before they actually find what there looking for and by this time there searching the long tail markets which are more intact with the consumers across search engines thats why you want to make sure you optimize these gear pages towards your consumers therefore the call will come in.

Landing Pages and Sales Pages

When gearing your landing pages you want to make them short and sweet. You want to make your consumer pick that phone up and call you. Thats the idea right? I’d hope so, if this is the case then you need to study your niche markets and create trends to these pages, so you know for a fact ROI success in on the way.

Conclusion

The idea behind building a profitable website through search engines is to create something that will map into it and into the consumers mind. You have to drop that website into a market place thats going to sale. Give it some thought and test, test, and test and see what works. The best thing to do is when you do find something that works replicate this model into other channels or it might even create other ideas for you.