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Archive for the ‘Social Media’ Category

Become Influential

Wednesday, September 24th, 2008

Influencing people through marketing is very important. I just got done reading the book called, “How to Win Friends and Influence People,” Written By Dale Carnegie, I would have to say this book is a must read for any one trying to influence people or marketers in general. It has helped me HUGE TIME in dealing with people such as learning to deal with our contractors and etc. It has also retrained my thinking into bigger and better things for my company and etc.

Read these few tips below and it might help you a bit into influencing people into your way of thinking, so therefore capturing links, building your RSS feed, or possibly building a better audience around your brand.

  1. Think Big: A lot of people out there consider thinking big like an art of them thinking big or above every one else. That is wrong and there is a lot of people out there that practice these strategies in business or through various other sources. The idea of thinking big is to influence other people into your way of thinking. To do this you need to Influence them to talk about their self, influence people to feel welcome, influence people to feel happy, so in other words build their mind set up (by becoming interested in them). If you make other people feel good then your thinking big by you doing this they will become genuinely interested in you; therefore, you will win them into your way of thinking!
  2. Avoid the Argument: Have you ever had someone try to start an argument up with you through business, a social network, blog, or just anywhere? Well why not avoid the argument and become their friend. I mean actually become their friend; therefore, you will win them into your way of thinking! Now make sure you use good sense of this I’m not saying become friends with some loser that is pushing you around if you get my drift.

Above are just a few things I would recommend you to focus in on. There is so many ways of influencing people to your way of thinking if you do it properly. It’s all psychology, and can be mastered if you practice it. Now your probably wondering, how will this help me with my online marketing strategies?

  1. Blogger Feed: By learning how to influence people you can win them into your RSS feed; therefore building a LARGER audience around your brand.
  2. Links: Becoming a very strong influential person can help you caputure more links; therefore increasing your search engine rankings.
  3. Awareness: By being influential you can increase awareness around brand because of PR. Remember when you become interested in other people, they become interested in you.

Now don’t take me the wrong way because you can influence people to talk about you and your brand in many other ways such as doing something astonishing. The main key point I’m referring to in this post is how to work with people by influencing them in a friendly manner therefore winning them to your way of thinking. When you win someone to your way of thinking this allows you to pursued them into other directions.

If you a blogger or marketer then you should really read the book called, “How to Win Friend and Influence People.

Web 2.0 Networking

Tuesday, April 1st, 2008

Networking is very important in the web 2.0 sphere. The good thing about networking on the internet is that you have a broad reach to many people. When your stuck in one city with one business your pretty much capped on what you can do and who you know to a degree, but the internet is not like that you can meet any one and every one, so in other words the web is like a mad leverage tool (talk about major momentum).

I get clients all the time asking me how do you get the clients you do or just general SEO’s and I’m thinking to my self are you kidding me. Most generally I tell them just be good at what you do and network, network, network and build your brand like no other brand and you’ll be fine.

I mean really building a company is all about having patience and staying persistent no matter how tough it gets it will just continue to grow, now if you was working for someone else would you continue to grow through the company maybe a little bit, but not like you would if you was conducting business with your own brand.

So what are some good ways to network?

  1. Communications: <— This right here let me tell you one thing and one thing only this is the key to success is being good with people and communicating if you can communicate with people or find a way to communicate with people then your heading in a positive direction, but there again you have to stay persistent.
  2. Social Networks: This will open the communications up for you participate in blogs, forums, and other social networking sites this can help big time the best thing to do is create your own blog and start building content through the site and possibly creating discussions.
  3. E-Mail: Try to communicate with people through e-mail, so in other words just e-mail people and start a conversation up with them and let them know who you are specially if its someone you think could use your services.

Them are just a few tips to open up your mind which don’t expect to be a millionaire over night by doing the following above, but I will tell you it will help you a lot and think about it as your client list grows; you grow; then your brand grows therefore you can price your product on a higher scale because people trust you and know your good at what you do, so they won’t mind paying you what you want.

Community Building and Branding

Thursday, February 28th, 2008

Community building is something that takes skill and patience, but the out come is remarkable nothing can out beat it you don’t have to depend on search engines well not to the full extent such as putting all your eggs in one basket. The thing is with community building is that you can literally have full control over your traffic if that makes any sense.

Building communities can be done in many ways rather its done through PPC, Blogs, Online Banner Ads, and etc. The idea behind building communities is to create constant momentum and start sucking in your visitors most generally blogs are a lot easier to build then forums, but then again if you have the money you can easily build forums and thats by creating momentum like I was saying earlier.

I mean think of it you drive in 5000 uniques a day for 3 months straight your bound to get sign ups every day speaking your leverage your traffic right. Some of the biggest online communities out there were built using these techniques for example v7n.com was built using PPC and many other successful forums were built the same exact way or some type of advertising.

Not only is the advertising good for traffic its also good for branding to get your community name out there.  The idea is to have relevant traffic coming from relevant sources of course for example if your wanting to build an online community around search marketing then you would advertise and promote in relevant areas.

As you start to promote and every where people look they see your logos, your name, your identity, and you name it there going to check you out sooner or later and give in. You just have to build the traffic and leverage it. Its a pretty simple process well maybe to some people, but if test, test, and test sooner or later you will get it.

Conclusion 
I just decided to write this post up to give people an idea of how to build online communities there is several ways of building online communities of course, but to be honest the best way to do it is by building momentum into your site and like I was saying blogs are a bit different they take more of a viral approach with then the content, but forums are a different story.

The Content Creation Tip that Will Sale your Product

Wednesday, February 27th, 2008

Sometimes you might have a product thats hard to promote or better yet it is more famaliar with some people then other people or say for example you have a product or service your wanting to offer that helps with something else, but not every one is famaliar with that particular service or product, so what should you do?

Well lets say its link building, not every one is famaliar with link building. I mean honestly most generally when people want higher rankings there going to search for something like internet marketing, search marketing, pay per click marketing, and similar terms to that.

I have talked with numerous prospects that have no idea what link building is by any means. I will bring the term link building up and there like what is that, I’ve never heard of that, and then I explain to them what link building does and how it increases your search engine rankings and then there like ok I see.

Now in this case what would you exactly do if you wanted to get people more famaliar with this service?

Simple you create content on your site I would prefer hefty articles and similar things to that and then you just get the content known around the web you know through social media sites and get it indexed on the search engines try to get this content ranked using terms such as internet marketing, internet marketing services, online marketing services, and etc.

Maybe you could even explain in this article what link building is and then you just build trends in your service.

There is tons of ways of promoting products and building trends around it and thats the best thing about the internet specially with the web 2.0 life style, so give it a try and start created some viral content.