Are You Stuck In Your Business and / or Marketing? Read On »
By Tyler Dewitt December 30, 2010

marketing plan stuckAt times we all hit that point where we do not know what to do with our marketing. We will sit there thinking for hours what we need to do for business growth. Then on the other hand sometimes growth in business just comes naturally for us. There have been times for me where I have struggled for months and couldn’t get nothing to happen. Then there has been times where I have literally just expanded with then 2-3 months above and beyond what I ever imagined.

Sometimes marketing online requires more brainstorming then actual work. There is times we need to actually sit around and just think for hours. The best time to do this is when your in your office or at home. Do this at a time when you can have your complete focus on your marketing problems. Think in your head what you need to do then take action.

What Can You Brainstorm About?

Brainstorming should be used in every area of your marketing efforts. At the same time, try to think of new channels you can advertise through. For now though lets cover a list you can use. This list should be thought thoroughly from top to bottom.

•Paid Search
•Search Engine Optimization
•Media Buying
•Blog Contribution
•Press Release Submission
•Social Media Optimization
•Content Creation
•Follows Ups
•Surveys

Now think through in all these areas, brainstorm. Are you using any of these, if you are what can you do to improve them. If you are not, then you should start focusing in on the areas you are not engaging in.

How Can You Make These Areas More Effective?

You should sit down and test all these areas. Even if they have not worked for you in the past. You should still test them, this could be where you’re going wrong at. I have come across clients in the past that do not test or make changes. Making changes is the most important thing you can do.

An excellent way you could start is be researching through all these articles. Upon reviewing all the articles below. Ask yourself, how can I apply this to my online brand. Believe it or not, the smallest changes will give you the best returns, keep that in mind.

Paid Search Articles

Pay Per Click Advertising Explained
Advanced PPC Strategies
Pay Per Click Strategies, Bruce Clay
Pay Per Click Strategies, PPC Summit
4 Pay Per Click Strategies that Win

Search Engine Optimization Articles

20 Essential Search Engine Optimization Tips for Small Business
6 Ultimate On-Page Search Engine Optimization Articles
Top 3 Tactics to Improve Your Search Engine Rankings
Search Engine Optimization Start Guide
Do’s and Don’ts for SEO Public Relations

Media Buying

Media Buying Step by Step
Behavorial Targeting 101: Media Buying Tips
Media Buyers Guide
Guide to Media Buying
Summer Time Media Planning Strategies

Press Release Submission

How To Write  Press Release PDF Version
How To Write A Press Release
How To Write A Press Release From Erelease.com
How To Write A Press Release Business Wire
How To Write A Press Release 365

Social Media Optimization

Social Media Optimization Strategies, Pole Position Marketing
Introduction To Social Media Optimization, Pronet Advertising
5 Rules For Effective Social Media Optimization, Addme
13 Rules of SMO, Search Engine Journal
The Five News Rules of Social Media Optimization

8 Follow Up Strategies

8 Follow Up Strategies To Keep Your Prospects Interested
Quick Follow Up Strategies To Win Clients
Business Follow Up Strategies
Specific Follow Up Strategies
5 Memorable Follow Up Strategies

I left a few categories out, but included the more important ones. You can now review all these articles.  Then you can try to discover ways of how you can become a better marketer online. This is something I do all the time. In fact, it has played a huge success in the profits I’ve generated online. You have to remember, business requires skill and patience as any marketing does. However, the long term effect can be well worth the tremendous amounts of effort you put into your marketing plan.

Conclusion

This is just to give you an idea on how we brain storm projects. We are consistently trying to improve our client marketing campaigns. We try to do whatever we can in our power. Believe it or not, we actually do a lot of work we don’t charge for that we should be charging for. However, I feel that by us going out of our way helps improve our client relationship from a long term point of view.

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