The Connectivity of Blogs and Brands Read On »
By Tyler Dewitt December 16, 2010

social networking and emotionsUsing blogs to promote products and services is absolutely an amazing strategy to use. I really like the whole concept of building a blog around products and services. Although we shouldn’t really promote our products and services in a direct way (might kill your readership). For example, we shouldn’t directly promote a product or service everyday in a blog post. Instead we should try to connect with our consumers in a more emotional way.

I like the fact where we are able to communicate in such a way with our subscribers that is more personal. This makes our consumers feel more connected to us. We are able to develop a more effective relationship this way. The idea is to educate them, offer post they will enjoy reading and will relate to. Then we advertise our products and services through our signatures, banners, and etc.

The emotional factor is what influences consumers to buy from us.  An influential brand can tap into the consumer’s mind. Haven’t you ever seen certain people throw a fit because they don’t have the money for something. Or yet there is some people that absolutely think they have to wear a certain brand of clothing. These brands have used certain strategies to make an impression in their consumer mind.

We are even able to do this through blogs. We are able to build a strong impression into their mind while associating our brand. An image that will attract people to products and services. We do this through tapping into their emotions. Giving them an experience they won’t forgot.

Example Emotions You Can Trigger:

  • Humor
  • Inspire
  • Positive
  • Joy
  • Surprise

There are several emotions you can trigger. The idea is to associate these emotions with your brand. Make your products seem attractive in a way that people want them. You have to be creative and think like an artist. Triggering certain wants and needs can build an outstanding brand.

The Experience is Everything

Think of your blog almost like a TV commercial. You ever watched certain commercials that are just outright hilarious. In addition to that, there are other people that think the commercial was  funny as well. These people talk about the commercial at the same time mentioning the brand name. This type of advertisement created a strong impression; a memory that people remember and talk about.

This is what you have to do as a blogger. Somehow you have to make an impression. How are you going to make your content stand out.

Use Images and Videos

You can even use images and videos to make your content more attractive. Use videos that are creative, something that people will be attracted to. For example, don’t just promote  a boring video about your product or service. Promote that product or service in a more creative way. Make it appear as it’s not even an advertisement, instead your entertaining. You have to keep the your visitor’s attention, but at the same time marketing your products and services.

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