Why is E-Mail Marketing a Goldmine and What You Need to Know? Read On »
By Tyler Dewitt December 21, 2010

e-mail marketingE-mail marketing can result in explosive profits.  I am quite surprised of how many people fail to use e-mail marketing. Whether you own and operate a small business or large business. I actually have someone in my family as well that doesn’t engage in e-mail marketing. I have brought the topic up to them several times.

However, they seem to just not participate in e-mail marketing. So if you’re someone that is wobbling around and haven’t jumped into the e-mail space, do it right away. You could be missing out on a ton of opportunity.

E-Mail Marketing Can Be Used For:

•Follow Ups
•Content Marketing (blogs, articles, and etc)
•Special Promotions and / or sales
•Survey Reports
•Collect Testimonials
•Viral Marketing Campaigns

There are several strategies you can use in reference to e-mail. Once you have the data built, you can re-use it over and over. E-mail marketing can also build brand awareness. When you are continuously sending out e-mails to the same consumers. You’re able to expose your name over and over; therefore your consumer awareness increases.

Understanding the Inbox Ratio

E-mail inboxing is essential to how successful you are. At one time it use to be easy to get inboxed. You could send out e-mails freely and like crazy and hit the inbox. Today, it has become complex in terms of getting inboxed and not hitting the spam box. The problem with your e-mails are hitting the spam is that consumers don’t pay much attention to their spam (at times).

When you hit the inbox, you will get high open rates and click through rates. If you are using your own server for e-mailing you’ll have to build the trust with the free e-mail providers. In addition to that, you’ll need to get pre-approved through Yahoo Bulk E-Mail application. If you do not get approved, you will get deferred. That said, you’ll never have a chance to build your reputation score up.

Yahoo is very strict on their e-mailing. You can only e-mail to Yahoo users so many times before you start getting deferred. Eventually they will block you out permanently that is if you keep getting deferred.

When you fill this form out, make sure you are compliant as can be. Because if Yahoo disapproves your bulk sending. You will have to wait another six months before you can fill it out again. It’s a major pain in the ass to be honest. There is ways around this though where you do not have to fill this form out. Therefore you can get inboxed all day long and send out high volume.

In this case, you’ll have to use third party sender such as IContact, Aweber, Constant Contact, Vertical Response, and etc. All these e-mail providers do cost money, but are well worth it. They all have a strong sender reputation with free e-mail providers. You’re almost guaranteed to get inboxed with these providers.

So Don’t Want To Use Any of These Providers?

If you do not want to use any of the providers I just mentioned. Then I would suggest your best bet would to use the Yahoo Bulk Approval form. As I stated be sure you are accurate about everything and fill the form out completely. Chances are you will get approved as long as you are legit. If you are sending out 100,000’s of e-mails you’ll probably need a dedicated server. You will also need some type of e-mail marketing software for tracking and etc.

Two E-Mail Applications I Prefer and Recommend:

Interspire
Active Campaign

The two programs I mentioned above are the best ones if you ask me. I’ve done tons of research and tried numerous platforms. As of now I am using Interspire. Interspire is amazing, it has a nice analytic end to it. In addition, you can send out e-mails based on multiple variables (criteria wise). I would recommend Interspire any day.

Are You Using E-Mail for Blog Marketing?

There is one thing I want you to be aware of. If you are using e-mail for marketing your blog articles. I would recommend using Aweber or Feedburner. These are the only two solutions that increase your feed count. Its always nice to show your readers how many subscribers you got.

There is another option though through Active Campaign and Interspire. You can always pull the subscriber count from the data base. You could then add this into your Feedburner number which will require some customization. I just prefer to stick with Aweber and Feedburner due to the sender reputation these services have built with free e-mail providers.

Conclusion

E-mail list building and collecting is essential in marketing. If you ask me personally, I think e-mail marketing should be part of every businesses marketing strategies.  It’s your option whether you use e-mail marketing or not. However, you could be missing out on a lot of market (a lot).

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