Should you depend on Search Engines?
You know some brands depend on search engines which theres nothing wrong with that, but you always want to have something else to fall back on I mean for real you can’t depend on Google your whole life who knows they might just all suddenly decide to change something around that effects every body. I really got to thinking of this today when I noticed our site wasn’t showing up for certain keywords which I explained in a recent post called Google Serps Changed Over Night.
Now imagined your website just vanished from the SERP’s and you did nothing wrong at all, but Google decided to chagne a algorithm around and you lost 50 percent of your traffic or even all of it then what would you do, me personally I would be pretty frustrated thats why I say you shouldn’t depend on them 200 percent. There is many other areas you can focus on that can make you a gold mine and people use it all the time and thats Pay Per Click or even Blogs.
Blogs
Lets start with blogs, blogs can be hard to build up, but are well wroth the time. If you take the time out and build a blog up and your subscriber list you can get major exposure from it plus a lot of natural links which search engines love, but the main idea behind building a blog up is brand recognition and the viral effect any one knows thats famaliar with blogs knows they can create one hell of a viral market that spreads and which results in more sales.
The downfall about blogs i they do take time and honestly not every blog succeeds in the web 2.0 space there is only so many good blogs out there, but if you are persistent and stay motivated the chances of your succeeding will be a lot higher and eventually your train will roll in with a blog, but its something that takes a lot of encouragement and work to get going, but like I said its well worth it.
Pay Per Click
Pay Per Click is extremely powerful speaking you use it right there has been several companies that have grown from little in house companies to fortune 500 companies and better yet look at these affiliate marketers making millions a year by using PPC and promoting affiliates now ask your self why can’t you do the same for your business, I see no reason why not.
The thing is with pay per click its just like anything if you want to be successful at it your going to have to give it all you got and it will take time unless your someone that gets lucky and just start ramping up with cash over night which that don’t happen to every one I mean granted it has happened to people, but its rare. I talked to Jeremy Schomaker a few times through e-mail actually a lot and he said he actually didn’t start becoming successful until his last 3-4 years he also mentioned if he has been successful at anything that is failing at business because he went 10 years with making no money and was in 50k plus debt and I’ll be honest I really think Jeremy he is doing very well now speaking he probably does a million + a year off the web I’m not sure how much he does, but I know he does damn good.
Conclusion
So do you have multiple sources for income on the web and traffic, most certainly, but do you have the time and effort to put into what you want that right there is the problem a lot of people know what they want, but they don’t apply it intellectually, so give it some thought and don’t ever get discourage and don’t depend on Google for everything.