Is it a Good Idea to Use PPC Engines? Read On »
By Safiyyah Lanier February 26, 2010

Many people have strayed away from the usage of Pay-Per-Click ad campaigns because they have gotten pretty expensive. A lot of the competitive keywords cost lots of money and unless you are a big brand, getting a return on what’s been paid for the high-priced keywords is less likely. If marketers were to create a more strategic and leveraged plan, they could actually get a good thing going with the use of PPC engines. So should we completely drop the idea of using PPC engines? I think not.

How PPC Ads Can Benefit Your Marketing Campaign

Pay-Per-Click ads first became popularized because it was a new avenue that allowed Internet marketers to pick and choose where they wanted their ads to be seen. Since a lot of people didn’t effectively leverage their campaigns, they didn’t bring enough revenue to make a sizable profit. Using PPC ads can benefit you in a multitude of ways. Choosing the right strategy and tools for your campaign is the only thing keeping you away from success. Here are some of the benefits of using Pay-Per-Click ads:

  1. Building mailing list. PPC ads are great ways to help build mailing lists for your company. A lot of entrepreneurs that are involved in affiliate marketing use PPC engines because they bring in a lot more potential customers and affiliates. Rapidly building a very large mailing list can easily be done with the use of Pay-Per-Click ads, which can allow affiliate marketers earn more commission via back-end sales. The key is to (a) build a high conversion rate squeeze page, (b) provide free bonuses with high value, (c) accumulate a large list of relevant keywords and (d) set up a strong back-end selling method.
  2. Selling affiliate products. Whether you’re tying to sell your own products or those of an affiliate marketer, you can use PPC engines. They have been proven to be very effective and easy to use. A lot of affiliate marketing entrepreneurs are still using this method to their benefit. The key is to build the keywords around the product name or author and accumulate keywords within the niche of your product, which will allow you to create an effective PPC campaign.
  3. Focusing on lead generation and ready-to-buy customers. PPC isn’t only good for generating a list of interested people, but it can also help you to change interested folks into ready-to-buy customers. A lot of marketers don’t have a focus on the ready-to-buy customers, which causes them to fail miserably in their ad campaign. To succeed, you will have to (a) focus your attention on converting your visitors to these ready-to-buy customers, (b) build an attractive conversion rate web page for generations of leads and (c) clearly set up the goals for your ads and lead generation page.
  4. Viral marketing. If there is a great way of spreading the word about your products, it’s through viral marketing. Although there are a lot of methods you can use for viral marketing, some marketers use PPC as a tool for spreading special reports (which are perfect for increasing reputation and business for the long haul). The key to success here is to (a) organize high special reports of high value, (b) give out fresh info and (c) motivate others to help you spread around the reports.
  5. Using PPC for your landing page. After you have effectively created great PPC ads, you will need to have an equally effective landing page to captivate the visitors that click on the ad links. Whether you’re looking to get people to sign up for a newsletter or buy a product, a landing page will help to push them to action. You’ll be able to customize each advertisement to measure their effectiveness (based on click-through rates). Pick between posting a landing page that is either offering reviews, comparisons or viral marketing. Some believe that review landing pages are the most effective. You should provide negative and positive comments for the affiliate products on the page. Simply research and review the products, give negative and positive reviews, build a conversion rate review page that is attractive and accumulate a large list of keywords for the review page.

Using PPC Engines

The reason why so many people can’t resist using PPC engines is because it delivers quicker results than through organic search results. With Pay-Per-Click ads, you are able to easily adjust bids, keywords and ads, along with the landing pages connected to them. You receive instant feedback from the ads you have put up, making it easier to track your campaign. You’re top goal is to ensure that you’re attracting the right audience (you can even turn on and off ads for the different countries you are advertising in) and getting the results you want. By making the right approach to PPC marketing, it could be a very cost effective strategy. Just remember to start slowly and build experience before making any large commitments.

The most popular PPC engines out there include Google Adwords, Microsoft Adcenter and Yahoo! Search Marketing. All have great features and rates, but it’s up to you to choose the right keywords for your campaign. Keywords cost differently based on their popularity. The more popular it is, the more it will cost. Try to find the halfway point between affordability and relevance when picking out keywords for your PPC campaign. Using the PPC engines will offer some guidance in helping you choose keywords (by providing search volumes). Before you begin your campaign, make sure to create a budget and try your hardest to stick to it. It may be tempting to up your daily limits to help drive in more traffic, but if you aren’t able to cover the costs, don’t risk it!

Choosing the right PPC engine all depends on what you’re looking for. Although Google Adwords is the most popular, it can be more expensive than others (Yahoo! Search Marketing and Microsoft Adcenter. Of course, the others won’t offer you the coverage, management and reporting facilities Google can. If you want, you can mix things up with a variety of engines to see which do your campaign the most good. Start with one and slowly begin working with

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