Trust Rank Vs Page Rank? Read On »
By Tyler Dewitt January 19, 2009

Various people across the web get all shook up on page rank thinking that it is the key factor to getting rankings. Which granted higher PR websites generally do carry more “authority”.  Search engines take several measurements into consideration when their determining who ranks higher then other websites.

Let’s discuss a few these factors below:

Anchor Text: Yes most generally you will rank for what is in your anchor text, but does your site have the trust? If not don’t plan on ranking. More then likely you could get links from high PR sites that are new sites that have new sites linked to them, but does that mean their going to make you rank? Not necessarily.

So what do you need then? You need trust built into your site, but how can you build trust rank into your site? Get links from old sites I mean extremely old sites don’t go for anything less. Take a look at the sites below that you can get included in that will give you a head start in the search engines.

  1. Yahoo Directory: Yahoo Directory is a very valuable directory. If you haven’t submitted to Yahoo yet you should. Yahoo is one of the most important directories out there if you ask me. Check this out though when you do a paid $300 dollar submission you get links from various other Yahoo Directories such as au.dir.yahoo.com (Australia), ca.dir.yahoo.com (Canada), and other various other sub continent Yahoo directories.All these directories carry major value. From our intense search engine research Yahoo seems to pull new sites out of the sand box, so it’s unbeatable to have a link there. Keep in mind you won’t get much “PR JUICE” from Yahoo, but what you will get is a link from a old trusted site that has millions of other trusted sites linking into it.
  2. BOTW: Best of the Web has been around since 1994 this is another valuable directory you can submit to. BOTW is right next to Yahoo when it comes to trust rank and quality. These links will pass your site some trust :).
  3. DMOZ: Dmoz is a free directory, but very hard to get into. Seems like to me here lately they have only been accepting sites that are more educational or contain a lot of content.

These are 3 major directories that every site should be listed in specially newer sites. Once again please do not ignore these sites they will help your site with trust. We have worked with sites that had zero visiblity in the search engines. They wasn’t even ranking for their brand name, but when we included them into Yahoo it pulled them right out of the sandbox.

When building links the idea is about quality and not spam. The best way to get links is through content creation, hard labor link request work, submitting to old trusted directories, and etc. Creating content is something that takes time, but is well worth the effort, so just keep in mind Trust Rank and Page Rank is two different algorithms.

Go for a turst worthy site 🙂 and become Google’s best friend.

6 Responses to Trust Rank Vs Page Rank?

  1. zoki zoki says:

    1) Yahoo directory didn’t help at all.I paid $50 instead of $300 but rank of my site haven’t changed at all
    2) Probably the same
    3) Dmoz editors sells links.Go to a freelancer site such as getafrelancer.com post project there will be plenty of dmoz editor bidding.

  2. d-media Tyler Dewitt says:

    Zoki,

    I don’t see how you got off with $50 dollars. Yahoo cost $300 only time you get a free inclusion is if you have a highly valuable site with tons of content. Generally non-commercial sites fit into this category.

  3. Doug Doug says:

    I don’t quite understand how getting a ‘paid’ link from a generally unrelated website, no matter how old, provides any “authority” or “trust”. Age does not equate authority. If anything I would say they have no trust factor.

    No one, other than the search engines, really look at these directories so what ‘value’ do the search engine perceive when calculating the value of the website for its search results. All I can see is a weeding out of sites who can afford the $$ to get a link from a high PR site. I thought Google and others were discrediting, if not outright penalizing, link service sites, etc. with unwarranted pagerank? (yes, I see pure directories as nothing more than a link service). If so maybe spending on these outdated dinosaurs is a waste of time and cash.

    I found that when setting up a new website all major search engines have visited within days of submitting the domain to Google’s free submit site service and nothing more. Getting the site into the search results is a matter of having a properly constructed website and good content matched to the targeted keywords. With no inward links I’ve seen many sites on the first page of search results within 30 days of roll out unless it is a very competitive topic.

    How current are your experiences of pulling sites from the sandbox with paid directories?

  4. d-media Tyler Dewitt says:

    Doug,

    What I am stating is that getting included into directories such as Dmoz, Yahoo, BOTW, and etc will build trust into your site. It will help your content rank better. And yes age does equate to authority the older sites are much more valuable.

    As for my experiences they are above and beyond the normal search marketer. You are talking to someone that has built out marketing campaigns that have resulted into numbers higher then 6 digits per month on a consistent bases.

  5. Doug Doug says:

    Tyler,

    Not questioning your past experiences. Just not convinced there is current support for your theory.

    Sure ‘websites’ with age have more search engine authority and trust, but I’m not so sure whether aged ‘directories’ are given the same. Maybe in the past, but things might have changed. Maybe they are like elders who are still given respect but don’t have much influence?

    Any pointers to industry support for your Trust Rank vs Page Rank theory?

    Thanks for making me curious.

  6. d-media Tyler Dewitt says:

    Doug,

    I just scraped up a few simple links for you to read…

    http://www.seobook.com/archives/000661.shtml
    http://www.searchenginejournal.com/google-sandbox-vs-trustrank-affect-on-seo/2608/

    And yes we always include websites in the best web directories as possible. Other then that you’ll just have to wait for years until it builds trust, but acquiring links from well trusted established websites will help your authority on your site.

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