Brand Building Vs Competition
Brand building is a vital factor in marketing. You got brand you have high paying clients, this is where business after business fails they don’t focus on branding. The other day a friend was telling me about how business after business struggles because they focus on competing with every other business prices, and generally the people there competing with are the lowest priced models in the market.
The idea behind branding is to promote a strong image, something that people will remember. You know advertising on other websites might not always improve your ROI (return on investment) right away, but if you keep putting money into your images and promoting them it will establish more brand people will feel more connected with you as they see you more often, they will feel more familiar with you, this will result in the consumer feeling more comfortable buying from you.
Do not focus on what other people are charging focus on what your charging. I see people on the internet all the time saying we got this for that, and that for this. I’m thinking ok, but what type of services are you offering at such a low rate. What will the results be from using your services. The chances are probably nothing you get what you pay for bottom line (big majority of the time).
Just get people famaliar with your image, and promote it. Something they will remember and feel connected to. That right there is the idea, strong brand more money, and better custom service. Its hard to build something reputable when your charing so cheap, or I should say its hard to offer *quality* service when your charing bottom line prices.