Build it and They Will Come Not its about the hook!
You know I don’t really agree with the term “build it and they will come” which granted I do in one way, but then again theres always a hook to something. Which yes they will come if you build it, but the idea is to have a hook to whatever your building I mean you could build anything such as a website and nothing every happen generally when a site takes off its because of viral content and etc.
For example you could put a forum up, but no one ever comes you need some type of hook or momentum to get them into the forum, so in other words you need channels to market through and leverage through. Which I can’t really tell you what channels to market through this is for you to figure out, but as time comes you’ll start to figure out what works and what doesn’t work.
So when building something ask your self are they really going to come, and if you think not well then you need to start thinking of how your going to market that product, service, forum, or whatever you have in mind. Just find a way to hook people and that will lead you to success.