Building links is a vital factor of online optimization of course, but what a lot of people fail to realize well or don’t realize is that obtaining links from certain sites won’t give you any credit. I see on the forums all the time people selling links that contain no value, but then 100 people buy them which granted its only a $5 dollar link, but there just things you need to look for and I’m going to cover some of them tips below.

1. Unique Content, Take a look at the content and make sure its unique. If your wanting to find out if the content is unique just copy a few paragraphs off the site and the paste it into the Google search if a result comes back totally identically to what you pasted in the search box then its junk and a spammy website that carries no value what so ever.
2. Outbound Links, Check the page for outbound links is there 500 outbound links, or 5 outbound links. The less outbounds the more value you will obtain for your website. Also if a websites got to many outbounds on it this is a sign of spam and no value on the site because generally when a site is identified as selling links it don’t contain any value, so move on.
3. Relevant Content, Getting links from relevant content is powerful which granted links from non-relevant sites won’t hurt you but they probably will help (not as much), but if you can get links from websites that are 200 percent relevant then these are the links you want to get. I should say these are the links you should be chasing after, and links with then content are always the best, thats why contextual links are so powerful for because there place in a relevant paragraph thats related to you.
4. Links Pages, Try to stay away from links pages if at all possible which granted you can get some bang from these if you get some links from valuable pages. For example if your offered a link on a links pages that has 100 outbounds and the whole website looks like a spam fest then stay away from it.
5. Resources Pages, This goes for the same as above.
6. Don’t Get Confused, Do not get confused when someone tells you they have a edu link keep in mind just because it has .edu on the end of it makes it no more special then a .com, .biz, .net, or any other domain extension. The only reason .edu and .gov links are talked about so highly is because they generally do carry more value because they come from sites such as colleges, and government sites that are high authority websites, but not all of them are.
7. Reciprocal Linking, Stay away from recriprocal linking, obtain only one way unique links they are the best.
8. Vary Anchor Text, You should always vary your anchor text and switch on and off between achor texts for example if your trying to rank fo real estate use long tails such as real estate services, Ohio real estate, more information on real estate, and etc. This keeps your link profile looking clean.
9. Submit To Directories, Google even suggest this in there webmaster guidelines submit to quality directories.
10. Avoid Automated Spam Programs, Avoid programs that are made to submit your website to directories automatically this will spam your site out and devalue your links.

The ideal behind link building is to obtain quality one way unique links. Nothing less, the better your links the better you will be with ranking. Theres not much to it, but you just want to make sure you keep that link profile clean so your ranking weight sticks.

This entry was posted on Friday, November 2nd, 2007 at 1:27 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.