Getting search engine traffic from Google takes for ever and even worse takes longer on other search engines - sad to say, but the value of having search traffic through organic search engines is great nothing can beat it. Once you establish organic rankings nothing else can out beat it.  Pay Per Click and etc is very costly and I quite honestly sometimes I see no need for it which don’t take me wrong you can create large profit streams through PPC, but when you have organic search that is free tell me which one you much whether use.

Take a look at a few things that make up your rankings below.

1) Age of domain
This is highly important an old domain will rank better with less links because it has more trust and has been around longer. If your domain is still fairly new it will take at least a good two years before you get real traffic or at least when your links start to work better which granted you can push the issue a little sooner, but it takes a lot of work to achieve higher rankings on a new domain and thats for sure.

2) Age of Links
The age of your inbound links is another vital factor. If you have a bunch of old websites linking to you such as websites back in 1996 its going to give you some credibility and thats for sure. If your wanting to get links from old sites do a search on older websites and try to get links from them.

3) Links With Then Content
If you ask me I think this is very important because it seems like links with then content give you more credibility and I highly believe this by every means. I’ve notice a lot of our newer sites have been gaining rankings for very competitive sites with our contextual links vs a higher pr page with no context around it this could be something Google has been doing (putting more value on links with then content areas).

4) Keywords in Anchor Text
This is basically what determines 95 percent of your rankings if you ask me and thats the keyword in your inbound anchor text and of course domain age and etc, but most generally your rankings will always raise for whatever keyword is in your inbound anchor text link.

5) Relevancy of websites
Relevancy of the websites is said to play a factor to which I don’t think its made up to as big as a deal as what people think, but if a human editor seen it it would look more natural I think you actually get the link value from irrelevant sites is the same as what a relevant site is, but if Google was to find out you had a much of irrelevant websites that would raise some eye brows for sure, and of course it would just be odd to get links from irrelevant websites.

Conclusion
There is so many factors that determine rankings that I could not even list them all and even if I tried ti wouldn’t happen because Google won’t even share there list of what makes you rank higher. We as SEO’s just have a great understanding from working with them, but i still believe there is some big time factors that a lot of people don’t realize.

This entry was posted on Thursday, November 15th, 2007 at 2:58 am and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.