Site wide links are not beneficial like they use to be. Years ago you use to be able to get a site wide link and manipulate the rankings around a lot more then what you could now. Today though a site wide is just a site wide, so yes 1 way unique links are much better. Sometimes you might see a website that says it has over 200k plus inbound links, or someone might tell you that don’t let them fool you.

Generally in this case the search engines are reading every single link, thats why sometimes you can see a link with 200 links vs 2000 links, but the site with 200 links ranks better. The reason for this being is because the website with 200 links are unique there coming from different domains, and the website with 2000 links are preferably site wide links. This can be confusing in the beginning stages of SEO.

This entry was posted on Sunday, August 26th, 2007 at 5:35 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.