Ten Content Creation Tips Read On »
By Safiyyah Lanier February 15, 2010

What sets apart your website from the millions of others on the Internet is your content. When it comes to developing the content for your website and blogs, you’ll need to do a variety of things to make it standout from other sites within your niche. Whether, you created a website for business or personal reasons, you’ll need to market yourself to gain maximum visibility — and what better way to do this than with great content?

Organize Keyword Lists and Topics

One of the first things you need to do for your website’s content is figure out what keywords would best benefit it. Do as much research as you can using keyword suggestion tools like Google Adwords and Keyword Discovery. Or you can even hire a marketing agency or Internet advertiser that can assist you with developing a great list of keywords that will bring in more traffic. Keywords will make your site easier to find when people are looking up your search terms. Remember not to overuse keywords because that will have a reverse effect for your website when search engines send their spiders to index your site.

Know What Your Customers and Readers Want

The worst thing you can do […] Continue Reading…

Five Landing Page Strategies for Boosting Conversion Rates Read On »
By Safiyyah Lanier February 12, 2010

Have you ever clicked on a landing page that captivated your attention from beginning to end? It’s like an Internet infomercial — long, yet you can’t pull away. The purpose of a landing page is to catch the attention of potential customers and pull them to action; this could be buying your service/product or signing up for a subscription. Whatever your reason for creating a landing page, there are techniques that should be used to boost your conversion rates of visitors to actual customers. The key is to make everyone that reads the landing page act on the offer you are presenting to them.

Create A Compelling Landing Page

If your landing page isn’t compelling, you’ve already failed. The first thing you have to do when creating your landing page is create a great headline. Say what you mean and mean what you say — be straight to the point. This isn’t the time to create an air of mystery; this isn’t a newspaper article. You need to have a headline that screams out what potential customers are needing or wanting. When Web browsers are looking for products and services, they will enter in specific keywords — these keywords should be […] Continue Reading…

Ten Strategies to Increase Links to Your Website Read On »
By Safiyyah Lanier

Link BuildingThere are multiple reasons you could develop a website — it could be for business or personal purposes. So whether you’re looking to sell products, advertise services or create a social site that brings in revenue, you’ll need to increase website traffic. In order to do this, you’ll need to implement techniques that will help increase link building within your site. With link building, your website will connect with other sites that will help to bring in their traffic to your site — this means more visitors and potential profits.

Use Social Media Websites to Your Advantage

Just about everyone is a part of a social media website, such as Digg, Yahoo Buzz and Reddit. To quickly build links for your website, you’ll need to get on the front page of social media websites like Digg, Reddit, and Yahoo Buzz. There are plenty of social sites that you can use to gain visibility and increased traffic. The key is with your headline — if it is eye-catching, you should have no problem drawing in visitors. But in order for you to create an engaging headline, you need to know exactly who your audience is. Keep in mind that each social media site has different types of audiences — for instance on Myspace, your headline may need a different approach than your headline for Fark. Carefully study the demographic of these sites to ensure that you’re drawing in the right crowd. […] Continue Reading…

Socially Influenced – Should You Follow the Creative Channel? Read On »
By Tyler Dewitt January 25, 2009

So many people get influenced by other peoples actions. It’s just part of human nature to follow through on what other people are doing. Well to a point – some of us get influenced much more easier in other areas then what some one else does in the same area there again this is just part of human nature. As we live, grow, and learn we develop better sense for certain areas in life the same goes for marketing.

A big majority of marketers will look into a marketing channel and automatically think it’s profitable becuase another company is promoting through that online channel. Which granted the channel might be profitable, but who’s to say your going to get your ROI through that channel. They could have their services tailored just right to connect with the consumer through that online medium/ channel.

As marketers we miss out on so many opportunities becuase we get so socially influenced by other peoples marketing channels. There is so many creatives to test on the web from social media, content network, banner advertising, e-mail marketing, pay per click, and etc. We need to test every single one of these channels for our products and services, […] Continue Reading…

Trust Rank Vs Page Rank? Read On »
By Tyler Dewitt January 19, 2009

Various people across the web get all shook up on page rank thinking that it is the key factor to getting rankings. Which granted higher PR websites generally do carry more “authority”.  Search engines take several measurements into consideration when their determining who ranks higher then other websites.

Let’s discuss a few these factors below:

Anchor Text: Yes most generally you will rank for what is in your anchor text, but does your site have the trust? If not don’t plan on ranking. More then likely you could get links from high PR sites that are new sites that have new sites linked to them, but does that mean their going to make you rank? Not necessarily.

So what do you need then? You need trust built into your site, but how can you build trust rank into your site? Get links from old sites I mean extremely old sites don’t go for anything less. Take a look at the sites below that you can get included in that will give you a head start in the search engines.

Yahoo Directory: Yahoo Directory is a very valuable directory. If you haven’t submitted to Yahoo yet you should. Yahoo is one of the […] Continue Reading…

What Makes a Successful Affiliate Marketer? Read On »
By Tyler Dewitt December 17, 2008

Becoming successful in the affiliate game can be challenge in the early days of starting out. There is several ways to monetize traffic for profitability, but each channel has a trick to it. For example SEO is about Link Building and PPC is about Quality Score Optimization.

Which granted you can use various other channels to promote affiliates through, but let’s focus on the really high converting channels. Overall I would say PPC converts the highest and next to that would be SEO.

Pay Per Click Affiliate Marketing: PPC can be a very fast channel to make money through, but you have to be a top performer, let me say that again you have to be a top performer. What do I mean when I refer to being a top performer? Your landing page has to convert very high (it has to be perfect) and you must have a GREAT quality score (big majority of time you need to have a GREAT QS when working with affiliate offers). I am not kidding almost every market I have worked with you need a GREAT quality score with high converting keywords and a great landing page to make money.

The reason being for is […] Continue Reading…

Become Influential Read On »
By Tyler Dewitt September 24, 2008

Influencing people through marketing is very important. I just got done reading the book called, “How to Win Friends and Influence People,” Written By Dale Carnegie, I would have to say this book is a must read for any one trying to influence people or marketers in general. It has helped me HUGE TIME in dealing with people such as learning to deal with our contractors and etc. It has also retrained my thinking into bigger and better things for my company and etc.

Read these few tips below and it might help you a bit into influencing people into your way of thinking, so therefore capturing links, building your RSS feed, or possibly building a better audience around your brand.

Think Big: A lot of people out there consider thinking big like an art of them thinking big or above every one else. That is wrong and there is a lot of people out there that practice these strategies in business or through various other sources. The idea of thinking big is to influence other people into your way of thinking. To do this you need to Influence them to talk about their self, influence people to feel welcome, influence […] Continue Reading…

Test The Content Network Read On »
By Tyler Dewitt September 21, 2008

Building a profitable affiliate campaign can be a strategy. I my self will not lie I have over looked some things that I really should of been focusing in on such as the content network. A lot of affiliates will just disable it and never even bother to test the content network. Guess what though? You can make a lot of money through the content network, in certain niches, speaking you have your keywords targeted properly and have excluded negative sites that drive no conversions.

About 2 months ago I had a niche that I meant to turn the search network on for it, but I accidentally turned the content network on well I came back a ~few hours later and seen it was getting cheap clicks and converting very high (At this time I noticed it was the Content Network). As I was setting there I was thinking why not test the content network well I left the content network on. I checked back on it periodically over the course of a week and it was profiting every day. Over the course of 2 weeks it made around ~$1,200. After we got 2 weeks into the campaign and after […] Continue Reading…

Being Visible, but No Credibility? Read On »
By Tyler Dewitt August 24, 2008

With me being CEO of a search engine optimization / marketing company I get clients all the time that want increased visibility vertically through all search engines of course. Well then I will take a look at their site and out of all honesty sometimes I have to politely tell them that their site or the way it’s set up has no credibility what so ever (Now I’m not saying every one). I will try to give them recommedations and sometimes they just don’t understand.

I am going to discuss a few of them key points through this blog entry on what you can do to build your credibility with consumers / business. See the thing is you can have all the search traffic in the world, but do you have credibility? I mean ask your self that what separates your brand from any one else’s brand? Are you credible?

For example ask these questions below to your self.

How is my brand different?
What do I have to show for creditability?
Is my site built right such as showing certificates, clients, testimonials, and or anything else that will emphasize credibility into the visitor’s mind?
What can I use for sales point to turn […] Continue Reading…

7 Tips to Increase your Landing Page Conversion Rate Read On »
By Tyler Dewitt July 4, 2008

Landing page optimization is vital for any PPC (Pay-Per-Click) or SEO (Search Engine Optimization) campaign speaking your someone that wants to get the fullest out of your investment. I hear people all the time saying their landing pages are converting great, but guess what have have they actually tested their landing pages to see if they actually we’re converting well. I think a lot of people fail at this and I’ll admit there is some things that we have over looked that has dramatically increased our conversion levels on our sites, but most generally if you test, test, and test things will start to convert better.

I’m going to discuss some strategies that we use on our own sites and client sites.

Multi-Variate Testing: Multi-variate testing involves the process of adjusting elements, colors, text, pictures, and etc. You can use PHP variables to apply multi-variate testing strategies maybe you want to insert your exact keyword that was searched for through Google on your landing page, or move a product buy button and image to the left side of the screen. Things like this can improve your conversions big time.
A / B Testing: When you A / B test your landing pages […] Continue Reading…

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