PPC Marketing, Is It Worth It?
PPC marketing is very affective if used properly. The thing is with PPC is that you have to spend before you actually get results what I mean from this is you literally have to invest money to improve your QS score, so spending is the biggest factor of building a good Ad Words campaign.
Which granted relevancy of ads does play a vital factor, but if you ask me I would think you would automatically optimize a relevant ad with your keywords. The thing is I’ve notice with a lot of people they keep trying to tweak with there ads when they launce a new campaign and I did the same exact thing until I learned that spending is the key.
You know you might lose some money in the beginning well I wouldn’t say lose some money, but in the beginning stages what your doing is trying to get that CTR rate up and as that CTR comes up with the more competitive keywords or your more broad keywords your Quality Score will improve big time, so don’t get upset if your QS keeps reading poor just invest some money into some good keywords that have an excellent CTR rate.
Now what do you do when the QS goes up for these more broad terms and there converting very well. You have room to play in now you can build lateral keywords around your highly converting keywords and start to play with your bid rates and get it down to where your profiting right off the bat, but keep in mind don’t automatically take your bid rate down too much if you do that your QS score can get hit again.
Also keep in mind your Quality Score is humanly edited a lot of the times if your QS score gets smacked bad then it was probably someone monitor your account, but overall from my experience you should be fine with your QS as long as your CTR rates are good thats mostly automated from my understandings for example if you have a great CTR rate then your QS score should go up.
Now I’m not 200 percent on everything I said above, but from my understandings and what I was told thats pretty much how it works, but when it comes to organic I will tell you this I’m the best if you ask me, but PPC is something I have been playing around with the last week or so because I’m starting to promote affiliates through it and possibly I might even start promoting our own site through it just keep in mind spending is the biggest factor and don’t be afraid to lose money if you have 1k why not just throw it into your adwords account and find out what keywords are converting, but at the same time improve your QS score.
Also keep in mind you can get super high CTR rates by making more targeted ad groups for each keyword, but that does take time there is software thats called Speed PPC which will dramatically increase 1000’s of ad groups in seconds.
For more information about PPC and even Affiliate marketing check out Jeremy Palmer E-book which he is offering for free at Quit Your Day Job (ebook).