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PPC Vs Search Engine Optimization (SEO) or Both?

Search engine optimization can be very profitable in every aspect, but would you want to depend on organic listings your whole life, or would you like ppc listings too, and profit off both. Ask your self, would it be better to profit off organic listings and PPC (Pay Per Click). Now imagine the passive income streams you could create using both.

Granted I use to hate PPC (Pay Per Click), and never wanted to use it, but now quite honestly I’m going to change our company view on PPC (Pay Per Click) the reason I say this is because there is a lot of clicks going to the ppc listings just like there is with organic listings. One way or another your going to either put time in for organic listings by paying for web directories and text links.

The good thing about both of them is that you could create a larger income for your online company. The most important thing is to remember is to set low paying keywords, and then work you way up as you start to see what works, start adding more keywords that are relevant, but make sure the keywords your optimizing for are very related to what type of clients your trying to extract.

For example you only offer high end marketing, and high end website design, but then your optimizing for cheap website design starting at $199. Where would that traffic go, no where it would not convert maybe a few, but not typically the way you would want it to, and plus this will create problems with then your company and clients. So if your only opened up to organic listings try opening up to both.
I have clients that are making a fortune from ppc and know a lot of affiliate marketers that are making a fortune off ppc by running there affiliate program directly through adwords, so regardless you will wither have to put time and money into organic listings, or money into ppc. Now ask your self wouldn’t you like both?

Check out some of the following links I listed below that have to due with the following topic I talked about. I placed some links that are relevant to this of course, but also tutorial on ppc, and where to start with it. Plus a few link building articles that give a great deal of tips.

PPC Tutorial List

High Rankings

The Best Known Ways to build links 2007

PPC Gloossary

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