Grabbing the Long Tail Search Markets
Something that a lot of people have there mind on are big broad terms not every one, but some people do which granted broad term can drive traffic and are excellent for branding specially if you are a search marketer and really want to be known on branding purposes then a broad term would brand you pretty good if you ask me (juts shows your the best), but there is other markets you should tap into which is the the long tail a long tail market.
So What is the Long Tail?
The long tail search is a search that is built around a certain foundation or keyword most generally its built around a competitive market, but more niche related. For example you are targeting real estate which is a very brandable and strong market to approach, but why not try to target something like state by state, city by city, and so on.
For example lets do a long tail search market such as Indiana Real Estate Agents, Ohio Real Estate, Indiana Real Estate Services, and so on now I’m just using these for an example when you do tap into the long tails make sure that your doing your research on the keywords and most generally the idea is to just build around a competitive keywords and make it niche related that is related to what your offering of course.
Why are the Long Tail Markets Beneficial?
- Conversion Ratio: Generally with the long tail your conversion ratio is higher then what a broad term would hold. The reason behind this is because your targeting a niche market that will convert better because the consumers are looking for that specific item lets say there looking to buy the movie ET well if you target certain keywords on search engines such as ET Movies instead of Movies most generally ET Movies For sell, Et Movies, Et Movie Download, or whatever will convert way higher then what a broad term would, and yes it will take a long more long tail keywords to drive the same traffic as what movies would of course, but over all you would get a higher conversion ratio.
- Less Competitive: A long tail market is less competitive of course, and cheaper to drive sales through, and Google has even stated that 50 percent of the searches they do get to see that more then 25 percent of them are searches they have never seen before such as new searches this is why its important to build long tail trends around your more broad terms.
How to Identify the Long Tail Markets?
Identifying the long tail markets is pretty simple, but then again time consuming. You can use several tools to identify how many searches your certain long tail is getting such as Google Adwords, and of course numerous other tools, but to be quite honest with you the best thing to do is to just start testing and just build around your broad terms into all your products such as your inner pages and etc by using brand names, model numbers, and just straight specific product names.
Conclusion
I kind of wrapped this topic up quicker then what I thought I was going to, but I don’t think there really needs to be much more said about it. If you just take the time out and learn your long tail patterns it will start to come together. Also I’m sure I’ll have a post on here about finding the long tail markets sooner or later, so make sure your subscribed to our RSS feed below if your not subscribe. 