Marketing Maps for Success (Increase ROI Dramatically)
Mapping a website credibility to rank higher and result in higher conversions is very important, but how is this done and what can you do. Its quite simple if you don’t know this then you better start doing some research or at least hire a firm that can establish this for you. Lets review a few things on what you should do when your mapping a website out for higher rankings.
Architecture Structure
The architecture of your site is very vital, you must make sure every page is optimized at its fullest for the search engines and keywords. This is something we need to work on to be honest on our on site which were going to do some improvements in this area once we get our new site up, but back to what I was saying when designing a website architecture you want to make sure its at its fullest.
Make sure that your pages don’t go down to far for example take a look at the two urls below.
Example 1: www.mysite.com/web-documents/seo/keyword-research.html
Example 2:www.mysite.com/keyword-research.html
Now if at all possible you would want to go with example 2. The reason being is because your domain density will be higher with the search engines and your architecture of that url will be more cleaner. Also example 1 will cause you to lose your page rank to that particular page, thats why you want to try to have your structure very well laid out which I’m not saying its wrong to use folder after folder if you have to then do it specially on larger sites, but theres no reasons to make your links any deeper then what the need to be.
Also be sure to use your keywords in your domain, and if you do have to put your web documents deeper into your url structure then use keywords in your folder names instead of using web-documents why not use something like services, research, seo, online marketing, internet marketing, and etc. Just something to pop a few more keywords into the domain.
Long Tails
Be sure to mime up your long tail keywords for your inner pages. This is highly important because you want to have a high conversion ratio and ROI. Don’t get all lost on using competitive keywords for your deep links, focus on more targeted geared niche related keywords that is what will give you results and more calls.
Most generally when someone is searching for something they search 3-5 times before they actually find what there looking for and by this time there searching the long tail markets which are more intact with the consumers across search engines thats why you want to make sure you optimize these gear pages towards your consumers therefore the call will come in.
Landing Pages and Sales Pages
When gearing your landing pages you want to make them short and sweet. You want to make your consumer pick that phone up and call you. Thats the idea right? I’d hope so, if this is the case then you need to study your niche markets and create trends to these pages, so you know for a fact ROI success in on the way.
Conclusion
The idea behind building a profitable website through search engines is to create something that will map into it and into the consumers mind. You have to drop that website into a market place thats going to sale. Give it some thought and test, test, and test and see what works. The best thing to do is when you do find something that works replicate this model into other channels or it might even create other ideas for you.