Yes interesting topic, you know PPC ROI is always going to be lower. And of course SEO RIO is going to be higher, so which one are you better using? SEO of course which granted if you can turn sales using ppc at the same time then your in good hands, which DeWitt’s only focus on organic search . The outcome of organic SEO is just amazing. I mean think of it you obtain links some how and you gain rankings and then they stay.

Do you realize the power of that, for example take a look at the Google Adwords results for printing I have a client that is wanting to rank for that keyword which I’m not going to say who, or anything to that nature for several reasons, plus I have clients wanting to rank for a lot of similar keywords, but anyways take a look at the pay out estimated clicks per day which is at 3,614 - 4,263 which comes to total of $7,550 - $12,760 per day yea thats right well guess what hes almost at the first page, and he will be number 1 sooner or later. Now just imagine the profitability of that, I have had so many clients that I have helped get to top the top 5 and now they are gaining ROI permanently. So in other words there not paying out some ridiculous price to stay on top.

Quite honestly you can generate a lot of leads paying out 10-15k per day and generate a lot of repeat clients which will create a word of mouth effect, but still thats quite pricey in one aspect. Now with SEO you pay out some fees and you get ranked and your on your way. Now if you ask me I think SEO is pretty cheap think of it, you go hire someone to pay them 10k per month to gain competitive rankings for you, but your paying out 10k a day on Adwords, tell me what the better route would be :).

I hear some people say that SEO is expensive, but quite honestly its very reasonable to pay our 200 to 500 per hour which is nothing for consulting fees because its well worth the investment. Not to long ago I had a guitar company in Muncie wanting me to come in and train his staff at 200 per hour 6 hours per day 4 days per week which comes out to 3,200 per week. Now would it be worth the investment? Most certainly The reasons being is because I would literally train there staff on how to rank keywords that would increase there profitabilities big time.

This entry was posted on Friday, September 21st, 2007 at 3:26 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.