Sensory Branding and Perception
Sensory branding is very important for your weblog / business model online. If your not famaliar with sensory branding I would highly suggest looking into it a bit more and ordering a book on it. Anyways let me get into depth and details about sensory branding the best I can. When you are branding you are producing an image something that people will look upon. Something very clean, well organized, and designed very well.
When someone comes to your website you want to make sure the perception is defined very well. When I say perception I’m referring to the sensory your visitors get. Such as colors, touch, and even smells :). Different types of colors draw different type of people. Thats what you have to define, for example green are colors of go, red is colors of danger, white is a color of heaven, and etc (hopefully your getting my drift).
Before building your website think of the impression that you want to define, and what type of people you are trying to extract. Are you wanting a extract feminist type people, then if so use pink. Your first impressions makes a big impression. The first time someone sees you or your brand it is the long lasting impression that they carry for life. Give it some thought, ask your self what is my brand outlook and perception - do I want people to look at me in a well mannered way or a bottom level way?