DeWitt's Media » Miniature SEO Hand Book

Miniature SEO Hand Book

Wanting to get ranked well if so take your time out to read this small SEO book I wrote, and you are more then welcome to link to it . I will update this article periodically, and add more articles similar to this one.

Chapter 1 - Keyword Research
Find what keywords work for you. There are many helpful tools out there and I have provided a list of tools for you to work with. When doing keyword research always keep in mind that the overture, and word tracker results given are not alway so accurate. The best ways I have found when doing a keyword research campaign is combine numerous tools along with adwords. When using ad words that is provided from Google you can get a very precise idea of how many times a keyword is getting searched for at certain times, certain days, and etc. Granted you might lose some money bidding on the keywords because you might accomplish clicks, but its well worth it instead of putting a bunch of time into keywords you thought was going to bring a lot of traffic, and conversions.

SEO Company Tool List (Bob Mutch)

Chapter 2 - Keyword Density, On site optimization, and urls.

Keyword Density, The density of keywords can play a major factor in rankings to if done properly and right. Granted a lot of the ranking weight is based on inbound links that are connected to your website.

URLS, Optimizing urls can be very effective such as blog urls. Take a look a the examples below.

Example of a url with sessions ids (wrong)
http://www.indianawebsitedesign.net/seo-blogs/seoguide.php?id=32432432432

Now if your urls look like the one above I’d suggest fixing them. The reason you don’t want your urls to look like this is due to the spider problems. When a url gets too long the spiders might have a hard time indexing it, plus you want your keywords in your domain to carry more value.

Examples of a seo optimized url (correct)
http://www.indianawebsitedesign.net/seo-blogs/seo-guide/

Now above that is a very clean url the session ids are left out. They keywords are plugged in the url, now thats the way to go. Check out url rewrite for more information on how to rewrite urls.

Chapter 3 - Link Building

Heres the good part link building, which we all know link building plays a vital role in how we rank in search engines. Below I’ll give you a list of websites, list of web directories, articles sites, and etc.

Ok heres the list

Web Directories, Web Directories are very helpful, and you can find a great list at directory critic here you will find a great list of web directories, article directories, and blog directories. I have used this site many times out of all honesty. You can organize the results by page rank, date submitted and etc. I would highly suggest submitting to the higher end web directories, and purchasing sponsored links only or at least first.

Article Directories, Article web directories can be a great source links, and direct traffic. Submitting to all directories can be a great source of link pops. If you are into the technology field I would suggest submitting to places like webpronews. When submitting articles just write about stuff that educational, and people will check you out, something you are knowledgeable with of course.

Blog Marketing, Blog marketing can be a great source of traffic, speaking that you can write bait content which I’ll get into this later on how to create bait content.

Quality Content, Quality content is always a plus make something that people want to link to, where they just can’t help there self not linking to it. A lot of times it could be educational information, or just something that someone would find very interesting in any manner, well lets say a ethical manner.

Links Page, Create a links page which we never ever do this with clients, but some people like doing this. It is great for reciprocal linking.

Press Releases, Writing quality press releases will alert people of new services you offer, and etc.

Chapter 4 - Linking Communications

Gaining links from other websites can be granted if properly implemented with the other end. When you e-mail people trying to get links on there websites make sure your fit for it, or your website is fits for it. Always take the time out to set back and write a unique e-mail up for the individual person receiving the e-mail and please don’t e-mail the person sounding like a spammer, make your self connect with them (hopefully you got the idea of that).

Chapter 5 - Measuring Link Value

Measuring link value can play a vital role in how much value is passed to you. What I typically do is count the outbound links, or just take a quick look at them. When you see there are 200 outbound links on the page you know its a waste chances are its not a good link, well at least not as good as a page with no out bound links.

Chapter 6 - Measuring Directory Value

Web Directories you got to like these for SEO purposes who don’t a good web directory can give your website some value typically what I do when measuring for value for a web directory is checking age, page rank, and what type of links are listed in the directory such as editorial status. I also will go to the category and check to see what page rank the current page is, and how many outbound links there is on that page.

Sponsored links are always the best to purchase for many reasons, when purchasing a sponsored listing your link stays on the top of the of the highest pr page with then that category unless there is tons of sponsored listings and then it will roll off the page to the 2nd page, but that don’t typically happen to much.

Chapter 7 - Articles and Back Links

Ok earlier I said you can get back links from article submissions, and that is very true when you write an article out there is some things to remember. Always make sure you are writing unique articles out, and never just copy and paste the articles cause that would be considered duplicate content, and therefore you will not be credited for the link.

Typically when I do my link in articles I’ll link through out the paragraph, and in the end when linking through out the paragraphs it gives more creditability for search engines purposes thats why contextual links are so powerful because of the natural look they put off.

Chapter 8 - Deep Link and Back Links

Deep links also plays a vital role to how natural your site looks, when you are building back links just don’t only build back links to your main page build them to you blog, inner pages, and etc. When creating deep links always try to use your keywords inside of the url, and the folder names as this can give you more credit towards your serp result.

Chapter 9 - Link Baits with Blogs

Link baiting is a very good technique used for gaining links, and I would say by far the best. Link baiting is trial and error. It just takes practice then before you know it you will start to get the feel for it and will shoot link baits out quite a bit. Link baiting is almost like an art, but quite honestly there really ain’t much trick to it the motive behind link bait is to just keep promoting quality content and then sooner or later people will start linking to it some articles might get more links then others, just install a blog such as word press then just start writing and promoting.

Chapter 10 - Active Web / Social Web

Being part of the social web can be very important by every means. I would suggest joining social part of the web rather its forums, blogs, e-mail, or instant messaging just a way you can network with people and get to know other people better so that would possibly be forums, and blogs.

By joining the social part of the web you can gain more business through it (use it as a leverage), and get tips and ideas from other people. Think about it its the internet you have the world in the palm of your hands and are able to communicate with many people that are successful and by doing that they might give you some special tips or possibly trade secrets.

Chapter 11 - Buying Text Links / Renting Text Links Buy text links such as high quality contextual links which we offer. When buying text links make sure there links with then content. Links with then content are the best, and will always be the best.
Chapter 12 - Social Media Social Media can be great tactic for search engine marketing, by using social media you can create natural inbound links to your website rather its through blogs, or writing interesting articles on your websites. This is strictly the white side, and no better side to be on then the white side. Keep in mind though when your submitting to social media websites always use a eye catching title because the title is what the viewers see, so when you go submitting to del.cio.ious, digg, red edit, and other popular social media sites use a title that catches your viewers attention.
Chapter 13 - Branding Branding is very important, but the question is how can you brand through search engines well this can be done very easily. Think about it you have a blog well the thing is I don’t know if you have noticed it but a lot of people don’t brand there titles in there blog for example you have 5,000 pages listed in the search engines, but all of your titles are to that page and don’t carry your company / business name. If you ask me thats pretty sad, the trick is when you make a post make sure your company name is always included so therefore the more content indexed in the search engines the more your name will show and then people will get more connected with that name.