Slogan Marketing and SEO
You know a lot of people might now think that a good slogan, and identity has much to do with search engine optimization, but quite honestly it does to a degree. Think about it generally sites that get linked to are well reputable or established websites. I would always suggest using a good clean slogan for your website when starting out. Try to use something that can be pronounced fast, or something that sounds good (if that made any sense).
Use something that is directed towards your brand in a good way. Every one must have a slogan or identity of some sort so people get famaliar with it, and it will cross there head. When they see that slogan they’ll know its you, and it will build your brand and reorganization. If you haven’t thought about this that much then I would start thinking of this don’t only focus on building links, but make sure you have a “clear” brand presentation too, so when you do start to viral sales out or start to draw traffic people will have something to remember you from, or something that will familiarize them with your brand.