Some people might find a blogs a waste of time, but the facts are they are not a waste of time blogs are great for marketing online. Which I’m not saying every one has to have one, but I would recommend a lot of people to have them for numerous reasons, but anyways read on and I’ll give you some ideas below on why you should have a blog installed and how it can benefit you from a marketing stand point view.

• Creates Media, Blogs create media such as online traffic, publications, get mentioned on news sites, and many other things. You notice people with blogs or popular blogs are always getting motioned in books and etc. The reason for this is because when editors of books and etc go looking for things to write about they always have the tendency to check out blogs and similar stuff to that nature.
• Viral Media Networks, Blogs create viral networks what this does is gets your brand more aware to people through social networks and its an excellent way of getting brand awareness.
• Link Baits, Blogs are excellent for link baits, which will result in even more exposure directed towards your brand.

These are just a few reasons why blogs are great to have which I could name of many more reasons, but the main thing that blogs are good for is creating media, exposure, link baits, viral networks, and etc. This type of stuff can get your name out there very easily and its something that your not really depending on.

For example take the search engines if your depending on search engines for all your business thats the biggest mistake your making in this day and age if you ask me from a search marketing stand point. You should depend on business from multiple channels such as blogs, ppc, organic search, and etc. When you have a blog its all you and its not search engines which granted don’t take me wrong search engine traffic is excellent, but don’t put your mind 200 percent on them put your mind into other areas at the same time just encase something was to ever happen with your website on big G.

This entry was posted on Wednesday, November 28th, 2007 at 9:07 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.