When you are looking for a good or service, how do you go about finding it? Do you open the yellow pages, ask around, or simply go to your phone or computer and Google it? We are willing to bet that you said “Google it”, and we are willing to bet because that is nearly everyone’s answer. Googling for answers is a completely ubiquitous practice. This means that if the webpage for your good or service appears at the top of someone’s search page, then you are highly visible within your industry.